Real estate enterprises have been robbing Shenzhens homestead for a long time

 Real estate enterprises have been robbing Shenzhens homestead for a long time

Housing prices have always been the most serious problem in Shenzhen. After controlling investment and speculation in the first half of the year, there was a large amount of residential land supply in Shenzhen at the end of the year.

On November 23, Shenzhen sold 8 residential land intensively, attracting 28 real estate enterprises to participate in the war and held more than 400 rounds of card raising, with a total transaction price of 33.981 billion yuan. This is the largest land transfer in Shenzhen this year, and it is also the largest centralized large-scale land market in Shenzhen in the past five years.

Even Vanke, which has always been not competing with others for the first place, cant sit still. According to the news, Vanke seized Baoan jiangangshan plot with a total land price of 5.998 billion yuan at about 11 oclock on the 23rd, signed a contract at 12 oclock, and started construction with a banner in the afternoon. The speed is amazing.

In fact, in the context of the big policy, the land auction feast in Shenzhen is not an accident. Previously, the Housing Department of Shenzhen city has repeatedly said that it will ease the housing problem in Shenzhen by increasing the supply of residential land and suppress the irrational rise of house prices.

However, from the current enthusiasm of real estate enterprises, the situation of more monks than scholars has not slowed down.

In the future, Shenzhen will increase the supply of residential land on a large scale. However, there is a process of increasing the supply of land. It is still difficult for Shenzhen to expand its space. The first step is to tap the potential and revitalize the stock of land. For example, the pilot project and exploration have begun to be carried out to transfer other industrial land outside the industrial block line to residential land. It is expected that by the end of the 14th five year plan period, the entire industrial land reserve adjustment plan will be completed one after another Yes. For developers, since there are fewer and fewer new plots in the future, they will naturally grab these lands. Li Yujia, chief researcher of Guangdong housing policy research center, told China real estate news reporter.


Almost all the 28 real estate enterprises that participated in the land auction in Shenzhen on November 23 were listed large real estate enterprises with the background of state-owned enterprises and central enterprises. In addition to China Merchants real estate, China Shipping real estate, Yuexiu real estate, China Resources Land and other familiar land auction markets in Shenzhen, Vanke and jiazhaoye, headquartered in Shenzhen, won the first public bidding and auction lot in Shenzhen within the year. Foreign real estate enterprise new town holding and Anhui Expressway also entered Shenzhen for the first time through this land auction feast.

Mainly because the recent Shenzhen new housing market is relatively hot, most of the new housing market is not worried about selling. At the same time, the national market differentiation is more serious, most of the city market depression, leading to other cities into Shenzhen real estate enterprises Zheng shulun, managing director of Zhongyuan in Shenzhen, told reporters of China real estate news.

The eight residential land transferred into the market are located in Guangming District, Baoan District, Longhua District and Pingshan District, with a total area of 732200 square meters, with a total starting price of 29.442 billion yuan and a total transaction price of 33.981 billion yuan. There are 7 land construction types are ordinary commercial housing, all adopt the double limit and double competition method to sell, and set a certain initial area of talent housing only rent but not sell.

This is the first time that Vanke has won residential land in Shenzhen open market in six years. The last time it took the land was the commercial land obtained in the Shenzhen Bay super headquarters base in 2017 to build the headquarters of Vanke Group.

However, according to the transfer conditions, after the completion of the plot, the average selling price of ordinary commercial housing shall not be higher than 83265 yuan / square meter, which means that there is only a difference of about 18126 yuan / square meter between the surface price and the highest price. Coupled with various raw materials, capital, manpower, construction and installation costs, the profit margin is very small.

The location of this land is good, surrounded by projects such as Taihe courtyard and Heyue house. Recently, Heyue house has entered the market for many times, showing good performance, so it is favored by developers. The purpose of land acquisition is definitely to make money. Although the price is limited, developers can still break through the price limit by charging decoration fees. At the same time, they can reduce costs by shortening the development cycle. If Longguang Qianhai Tianjing takes land in May, it is expected to launch it in December, so the time from taking land to entering the market is significantly shortened. Mr Cheng commented.

Taking land in Shenzhen is not only a matter of money, but also the capital cost and comprehensive strength of developers, because the profit space of fire property is very small. A real estate company in Shenzhen said frankly.

The competition of Pingshan plot is more intense. 12 real estate enterprises, such as Ping An, Lianfa, poly, China Resources and Vanke, compete with jiazhaoye on the same platform. After 26 rounds of bidding, jiazhaoye + Xincheng consortium, the old to Wang jiazhaoye and Xincheng consortium, won the bid with a ceiling price of 2.8 billion yuan, with a floor price of 26000 yuan / m2 and an over price rate of 45%, and a talent house of 50000 square meters.

Chen Xiao, an analyst at Zhuge housing data research center, told China real estate news that more than 20 real estate enterprises participated in the land auction, but less than half of them actually participated in the auction. Moreover, some plots in some regions were traded at the bottom price, and the overall bidding heat was lower than last year. This shows that under the pressure of the current tightening of regulatory policies and the new regulation of three red lines for financing, the real estate industry is facing the pressure of tightening regulatory policies and financing three red lines Enterprises are more cautious in taking land.


Shenzhen, the mega city in China, is actually the smallest in area, with an area of only about 1997 square kilometers. In addition to the insufficient area, it is also due to the structural imbalance of land supply, which is not only limited by 50% ecological red line, but also by 30% industrial block line. The long-term Limited residential land supply is regarded by many people as the main reason for the high housing prices in Shenzhen.

The core effect of regulation is to suppress demand. After the introduction of the new policy of property market regulation in Shenzhen on July 15 this year, Shenzhens house prices are still facing greater upward pressure.

According to the National Bureau of statistics, Shenzhens second-hand housing price index rose 0.9% month on month and 15.5% year-on-year in October, both ranking first in China. In October, the average price of Shenzhens house price reached 78722 yuan per square meter, far ahead of other 15 cities, 1.6 times higher than Xiamen, and 7.6 times higher than Changchun, the last place.

Now, the painting style of Shenzhens housing policy has changed, and the policy orientation is shifting from suppressing demand as the core to supply side.

According to the 2020 land transfer plan of Shenzhen, the Shenzhen Municipal Planning and natural resources bureau will increase the supply of residential land this year. This year, it plans to supply 293.2 hectares of residential land, accounting for about 25% of the total construction land supply in the whole year, nearly double the 150 hectares planned last year.

During the period of 14 years and five years ago, the Secretary of the Shenzhen Municipal Bureau of construction land has increased from 25% to 25% in the construction land supply of Shenzhen.

In the medium and long term, as a benchmark city and a model for the development of modern socialist cities, Shenzhen should keep up with the first tier cities in the world, and will increase land supply on a large scale in the future, which is an inevitable result. However, it is still difficult for Shenzhen to expand its space. It is more important to revitalize the existing land. Li said.

This year, can be said to be the first year of Shenzhens land supply.

According to Meilian property statistics, as of November 23, including the Shenzhen Shantou cooperation zone, 28 residential lands have been sold in Shenzhen this year, covering an area of 1.37 million square meters, with a total transfer amount of 75.8 billion yuan. The three indicators increased by 133% (number of parcels), 206% (land area) and 91% (transaction amount) respectively over the same period of last year. In addition, the amount of non residential land sold in Shenzhen is close to 90 billion yuan this year.

In the view of many market participants, the large volume of land auction in Shenzhen will increase market confidence, play a positive complementary role in the future supply of new housing market and ease the contradiction between supply and demand in the market.

However, the supply of new housing in Shenzhen is mainly concentrated in the city or the periphery of the region, while the new land in the main urban area is very few. It is expected that the second-hand housing market in Shenzhen will continue to be hot. Li said.

As far as Shenzhen is concerned, the land auction feast is not over, and the supply side of Shenzhen is just beginning to realize the stability of the property market.