After entering the system, each face image is bound together with the visit time, visit times and other information, and is recorded into the database. Next, you have more information under the guidance of home buyers, a more targeted face recognition, such as telephone numbers, ID number and other basic information, and even personal information such as home consultant, visiting channel, purchase intention, income level, etc. all information provided in the sales office case can be entered into the system and bound with your face.
Inadvertently, face recognition has penetrated into many aspects of social life, sales office is one of the typical application scenarios.
Economic Observer learned from a number of practitioners interviewed that in the past two or three years, sales offices of well-known real estate enterprises have gradually installed face recognition systems.
The system, which costs between hundreds of thousands to hundreds of thousands of yuan, grabs face information, forms a base map of personal identity, and then binds it into a database with a series of information such as telephone number and visit times. It determines whether developers need to pay tens of thousands of yuan, or even hundreds of thousands of yuan, channel fees for the buildings sold, and whose pocket the money goes into.
Even if you dont leave any information in the case, or even say a word with the real estate consultant, as long as you enter the camera range of face recognition, your face will enter the system together with the time and frequency of visits.
The probability that a face becomes a piece of information is the accuracy claimed by various face recognition camera technology providers, which is basically no less than 98%.
Color, very clear, like an inch photo, a marketing director of a real estate in Xian stressed to the economic observer that the photos were very, very clear.. In the real estate, only the background secretary and he are allowed to view the face database.
Recognition is basically insensible.
Face recognition cameras have the same appearance as ordinary surveillance cameras. Some of them are larger in size. They are installed at the entrance of the case, check-in desk, sand table and other key flow points and key moving lines. Few buyers will notice them.
Technology is one of the reasons for the realization of insensibility; on the other hand, it is because of the default of not informing.
Usually, some customers just leave when they see the camera when they do activities, explained a staff member of the sales office. They dont take the initiative to inform them because some people dont know (face recognition) and wont ask..
In addition, the psychology of more is better than less and reminding is equal to driving customers are also the reasons why property consultants do not take the initiative to inform them.
A Chengdu real estate consultant told the economic observer that he didnt think it was useful to inform. Even if the client cared, he couldnt turn off the camera for him alone. Now that the new buildings have face recognition, and the headquarters have unified installation, do you really mind not buying a house?
Anti flying sheet
Developers can set the average time consumption for different channels, such as intermediaries, old and new ones. The system will display orders that are different from the average value, as well as orders that are inconsistent between the first visit channel and the final transaction channel. These are often the cases of flying orders and intercepted customers.
This is also the biggest help developers get from these systems, which helps to clarify interest disputes and solve conflicts such as flying orders, hanging up bills and grabbing orders.
Flying single is the most troublesome problem for sales offices.
In order to sell more quickly, developers will cooperate with many channels such as shells. For the purchase customers brought by channels, developers need to pay a certain distribution Commission, which is generally 3% - 15% of the house price. The commission can be up to several hundred thousand yuan due to the millions of total house prices.
If the buyer went to the sales office before and finally found a channel to buy a house, for the developer, it is a flying order, which means that they need to pay an extra channel fee.
In addition to the channel related flyers and bills, developers internal property consultants are also difficult to judge. When the buyer comes to the case, I was originally in the reception, but other little sisters will also take the initiative to introduce, and in the end, it is not necessarily who has completed the transaction, said the employee of Xian real estate.
Before there is no face recognition system, the disputes of these interests are all judged by human.
The previous order grabbing only depended on the managers experience. The marketing director of Xian real estate explained that she needed to check the payment follow-up level, customer logs, follow-up records and other information, and it would take at least several days to search these files. And face recognition system, can give the basis of judgment in the moment.
In addition to internal order grabbing, it is more difficult to distinguish and cooperate with channels.
Mingyuan cloud, which claims to have served more than 6000 developers in total, introduced when providing solutions to the flyer problem: the core of the flyer problem is customer identification and ownership. Previously, the mobile phone number was the only basis for customer identification, but the number is easy to hide and change, so the flyer problem has been repeated. However, as long as the sales field is equipped with Mingyuan Yunkes face recognition equipment, the camera will capture the customers facial features and automatically input them into the system. At the end of each day, the marketing management personnel will attribute and associate the visited customers recorded by the face recognition system. Each customer has a clear attribution, and it is impossible for a natural visiting customer to pass the hidden number Code, change number, off-site interception to achieve a single flight.
This is also the industrys consistent solution for face recognition system technology providers.
While technology helps to define interest disputes, it also brings new problems: information security.
Although the person in charge of marketing who can see the face database said that there is no download button on the photo page and he seldom opens the face database, unless there is a dispute over order grabbing, it is not difficult to obtain the information in the face database by taking photos and taking pictures.
The leakage of face information happens in reality.
In some data trading groups, face photos are sold at prices ranging from a few cents to a few cents per piece, and photos with more phone numbers and other personal information are more valuable.
Is face recognition abused? Can face recognition in public places not inform consumers? Can consumers say no to face recognition? In the process of face information being processed and stored, what risk points can be improved?
On November 20, known as the first case of face recognition in China, Hangzhou wildlife world changed the fingerprint recognition in the annual card into face recognition in the park. Guo Bing, a user with legal doctorate background, sued Guo Bing, a user with legal doctorate background, and delivered a judgment in the first instance.
The case was originated in April 2019. The plaintiff Guo Bing paid 1360 yuan to buy the Hangzhou animal world double year card, determined the way of fingerprint identification, retained the name, ID number, telephone number and other information, and entered the fingerprint and photo. But then, wildlife world adjusted the way of annual card customers entering the park from fingerprint recognition to face recognition, changed store notices, and sent SMS twice to inform Guo Bing to activate the face recognition system, otherwise they would not be able to enter the park normally. When the two sides failed to reach a consensus through consultation, Guo Bing filed a lawsuit to confirm that the relevant contents in the store notice and SMS notice of wildlife world were invalid, and claimed to compensate the annual card fee, transportation fee and delete personal information on the ground of wildlife worlds breach of contract and fraud.
On the afternoon of November 20, the peoples Court of Fuyang District, Hangzhou ruled that the defendant Hangzhou wildlife world should compensate the plaintiff Guo Bing for the contract interest loss and transportation expenses totaling 1038 yuan, delete the facial features information including photos submitted by Guo Bing when handling the fingerprint annual card, and reject other litigation claims put forward by Guo Bing. The case acceptance fee is 80 yuan, 30 yuan for the plaintiff and 50 yuan for the defendant.
Judging from the case, the judgment made a judgment according to whether the contract was in accordance with the agreement. It did not involve whether the wildlife park using fingerprint recognition or face recognition to enter the park itself was legal, legitimate and necessary.
Li Xuedong, partner of Beijing Huxian law firm, believes that face recognition technology is aimed at the portrait of each natural person, which is related to each persons personal information. At present, the protection of the right of portrait and the right of privacy involved in the current laws of our country include the general principles of civil law, the personal information security specification of information security technology and the civil code which will be implemented on January 1, 2021.
On October 21, this year, the personal information protection law (Draft) was published on the website of the peoples Congress of China to solicit public opinions. According to the draft, personal consent should be obtained on the premise of full prior notice, and the individual has the right to withdraw his / her consent; personal consent should be re obtained if important matters change; and no product or service can be refused on the ground of personal disagreement. The civil code clearly stipulates that the portrait of the right holder of portrait shall not be made, used or made public without the consent of the owner, except as otherwise provided by law. According to the general principles of the civil law and the opinions of the Supreme Peoples Court on the implementation of the general principles of the civil law of the peoples Republic of China (for Trial Implementation), the infringement of the right of portrait requires two elements: one is the use of the portrait without the consent of the owner of the portrait right; the other is for the purpose of profit. Compared with the two legal provisions, the civil code has deleted the provision of for the purpose of profit, thus strengthening the protection of the portrait right of natural persons. Source: Chen Hequn, editor in charge of Economic Observer_ NB12679
On October 21, this year, the personal information protection law (Draft) was published on the website of the peoples Congress of China to solicit public opinions. According to the draft, personal consent should be obtained on the premise of full prior notice, and the individual has the right to withdraw his / her consent; personal consent should be re obtained if important matters change; and no product or service can be refused on the ground of personal disagreement.
Compared with the two legal provisions, the civil code has deleted the provision of for the purpose of profit, thus strengthening the protection of the portrait right of natural persons.