The daily economic news reporter noted that the list of shareholders of Guomai culture is shining with stars. Han Han, Yi Zhongtian and Feng Tang all hold shares indirectly in Guomai culture, while Jingwei Chuangda and bona pictures are the second and third largest shareholders of Guomai culture.
Affected by the epidemic, it is expected to decline this year
Although the 8-year-old Gome culture is still young in the book publishing industry, it has shown the rise of this new force with years of rising performance.
According to the prospectus, Guomai culture plans to raise 350 million yuan in this IPO, all of which will be used for copyright library construction projects. From 2017 to 2019, the operating revenue of Guomai culture was 243 million yuan, 305 million yuan and 384 million yuan respectively, and the net profit attributable to the parent was 29.3182 million yuan, 52.8668 million yuan and 59.3114 million yuan respectively.
From the income composition of Guomai culture, book planning and distribution board is the main source of revenue of the company, accounting for more than 90%. From 2017 to 2019, the revenue of this sector was 216 million yuan, 277 million yuan and 357 million yuan respectively; the proportion of the main business was 94.82%, 94.58% and 96.44% respectively.
By the end of 2019, Guomai culture has sold more than one million copies of books such as Little Prince, six chapters of a floating life and the weakness of human nature in the field of public publishing books; in the field of copyright books, the sales volume of Yi Zhongtians Chinese history series, Cai Chongdas leather bag, Zhang HaoChens Im only one you away from the world, and Han Han Hans the life I understand have sold more than one million copies. At the same time, the company has produced more than 800 kinds of e-books and more than 200 kinds of audio books, and is developing IP derivative projects such as six chapters of a floating life and leather bag drama.
Yi Zhongtian, video capture
This is due to the in-depth binding of Guomai culture and well-known writers in recent years, and it has a large number of book copyright, which provides continuous support for its new book publishing, IP derivation and operation.
However, in the first nine months of this year, the operating income of Guomai culture was 227 million yuan, down 10.96% year-on-year, and the net profit attributable to the parent was 23.84 million yuan, a year-on-year decrease of 17.86%. Guomai Culture said that the main reason for the decline in the companys performance was the decline in book sales revenue caused by the epidemic.
Bind Han Han, Yi Zhongtian and Feng Tang with shares
According to the prospectus, before the IPO, the largest shareholder of Guomai culture was Lu Jinbo, who directly held 32.62% of the companys shares, and indirectly held 0.098% shares through Shanghai Guomai investment management partnership (limited partnership) (hereinafter referred to as Guomai partnership), with a total shareholding of 32.72%. The second natural person of Guomai culture is Zhou Qiaorong (Han Hans mother), who holds 4.53% of the companys shares. The reporter noted that as early as 2012, when Guomai culture was founded, Zhou Qiaorong took a stake of 300000 yuan, holding 10% of the companys shares.
In the past three years, Han Han has also been the top five copyright suppliers of Guomai culture. From 2017 to 2019, the company paid Han Han 1.8334 million yuan, 1.2355 million yuan and 1.2193 million yuan respectively. At the same time, as the producer, Guomai culture also participated in the investment of Han Hans two films riding the wind and breaking the waves and flying life. The above films were released in 2017 and 2019, recording 1.049 billion yuan and 1.728 billion yuan box office respectively, bringing 13.9472 million yuan and 6.7685 million yuan to Guomai culture respectively.
Not only Han Han, Yi Zhongtian, Zhang HaoChen, Feng Tangs wife Huangshan and other well-known writers or their relatives indirectly hold shares in Guomai culture through Guomai partnership.
On the one hand, Guomai culture has a number of famous shareholders; on the other hand, the companys third largest shareholder is bona film, a leading film company with a shareholding of 9.25%, and Han Han is also one of the star investors of Bona film.
How far can Lu Jinbo publishing Kingdom go?
As the controlling shareholder and actual controller of Guomai culture, Lu Jinbo has multiple identities. He used to be an online writer and was called the troika of network literature together with Ning Caishen and Xing Yusen; later, he gradually transformed into a businessman and participated in and founded the famous network literature websites RongShuXia and Wanrong book industry; later, he established Guomai culture in 2012.
In fact, after entering the publishing industry in 2002, Lu Jinbos sky high royalties, 100 million yuan girls, All Star writers and publishing cross-border films have frequently caused shock and reflection in Chinas publishing industry. He is a relatively successful cultural businessman, good at grasping hot spots and exploring boundaries. A senior person in the Internet industry said in an interview with the reporter of the daily economic news (micro signal: nbdnews).
What attracts much attention is, in the private book publishing industry, what level is the competitiveness of Guomai culture?
According to the data of Oriental Fortune choice, the reporter made statistics on the operation of four leading companies in the industry in the past three years: Guomai culture and new classics (603096. SH), reader culture, Tianzhou culture (300148. SZ) and century Tianhong (300654. SZ).
On the whole, Guomai culture is basically at the same level as reader culture established in 2009 and century Tianhong established in 2004. From 2017 to 2019, the revenue of reader culture is 267 million yuan, 320 million yuan and 397 million yuan respectively, and the net profit is 53 million yuan, 60 million yuan and 62 million yuan respectively; the revenue of century Tianhong is 381 yuan, 381 million yuan and 386 million yuan respectively, and the net profit is 32 million yuan, 32 million yuan and 34 million yuan respectively.
Although the revenue of Tianzhou culture, which was founded in 2003, has been around 1 billion yuan (936 million yuan, 1126 million yuan and 1.24 billion yuan respectively). But its net profit fluctuated greatly, which were 138 million yuan, - 1088 million yuan and 35 million yuan respectively. In contrast, the performance of Guomai culture is more stable.
However, compared with the new classic established in 2009, Guomai culture still has a certain gap. From 2017 to 2019, the revenue of new classic is 944 million yuan, 926 million yuan and 925 million yuan respectively, and the net profit is 239 million yuan, 246 million yuan and 244 million yuan respectively.
It is worth mentioning that if the gross profit margin of Guomai cultures main business is compared with the above four companies, then the strength can not be underestimated. From 2017 to 2019, the gross profit margin of Guomai cultures main business is 46.81%, 47.66% and 49.13%. In 2019, the gross profit rate of Guomai culture will catch up with new classics (45.5%), reader culture (42.42%), Tianzhou culture (41.2%) and century Tianhong (31.13%).
Although the current consumer demand for differentiation is prominent, the public demand for the quality of books and reading experience is higher and higher. In addition, China has a huge consumption potential, and there is a large space for the development of the book market. However, there are still many competitors in the industry. At the same time, we have to face the risks of whether the book topics are recognized by the market, and the rights and interests of legitimate books are infringed upon.
How far Lu Jinbo, a cultural businessman who is good at breaking through the border, can lead his publishing kingdom to go far still needs time to verify.
Reporter Du Wei
Editor: he Xiaotao, Dong Xing, Xiao Xiao Yong, Wang Jiaqi