Behind the birds nest in 1 yuan sugar water: Wang Hai and Simba have been fighting for many times. Its time to take delivery of live broadcast

category:Finance
 Behind the birds nest in 1 yuan sugar water: Wang Hai and Simba have been fighting for many times. Its time to take delivery of live broadcast


Recently, occupation Kwai man Wang Hai reported fast anchor anchor Simba live broadcast between the sale of fake birds nest, the cause of a lot of attention. According to the test report released by Wang Hai, the content of sialic acid, sucrose and carbohydrate in Mingzhi brand birds nest sold by Simba teams live studio are 0.014 g / 100g, 4.8% and 5% respectively, which are free of protein and amino acid.

Wang Hai pointed out that according to the quality grade standard of birds nest, the protein content is about 30% to 50%, while Mingzhi birds nest is a flavor drink, which is essentially sugar water. The cost of each hundred grams (a bowl) by visual inspection, together with the packaging materials, contents, processing costs, and industrial costs, does not exceed 1 yuan.

At present, the confrontation between Wang Hai and Simba is not over, and the discussion on the collection of IQ tax on birds nest and the chaos of live delivery are also continuing.

It is difficult to distinguish the true and the false birds nest

Before judging the quality of Mingzhi birds nest sold by Simba, we need to know the true face of the birds nest. The core components of birds nest include protein, carbohydrate and sialic acid, among which about 50% is protein and 30% is carbohydrate. Sialic acid content is less than 15%, which is used as the core index to detect the quality of birds nest.

In the industry, the authenticity of birds nest is mainly based on the content of sialic acid and protein. It is widely recognized that the higher the sialic acid content, the better the quality of birds nest. However, the domestic birds nest market is relatively scattered and there is no unified national standard.

For sialic acid, protein content is how much is qualified, only industry standards and group standards, the level of birds nest, content limits and detection methods. However, under different standards and methods, the test results are also different.

The quality of birds nest sold in the Simba studio was not caused by Wang Hai, but by the doubts of fans shortly after the sale of double 11. At that time, Simba took a tough attitude and unpacked it in the live broadcasting room. The test report showed that the sialic acid content of the birds nest was 74mg / kg. However, when Wang Hai released his second test report and pointed out that this birds nest product was sugar water, Simba team did not emphasize the test report in the first response.

In the outside world, the crux of judging the bird nest quality is which evaluation standard is adopted.

If the sialic acid content of birds nest products ranges from 0.006g/kg to 0.560g/kg according to GB / t30636-2014 standard, the data in Wang Hais and Simbas test reports meet the standard.

According to the standard of quality grade of birds nest (ght1092-2014), the content of sialic acid and protein should be at least 5% and 30% respectively. This means that both sialic acid and protein are not up to the standard in Mingzhi birds nest.

According to the group standard tcpcs001-2018 for ready to eat birds nest, the sialic acid index was u2265 0.5mg/g, and the detection data provided by Wang Hai and Simba did not meet the standard.

In an interview with 21cbr reporter, Wang Hai stressed that in the absence of national standards for birds nest, the purpose of inspection is not to investigate whether it meets the standard, but to determine the quality of the product. If a product is added with birds nest, it should be able to detect protein. If not, it means that it is not birds nest at all.

He pointed out to the reporter of 21cbr that the product type of Mingzhi birds nest was flavor beverage according to the enterprise standard, and the calcium lactate was clearly identified in the ingredient list. According to the national food safety standards, the scope of application of calcium lactate does not include flavor drinks, which means that the birds nest does not meet the food safety production standards.

Before Mingzhis birds nest, Wang Hai repeatedly targeted the brand xiaoxiandun, a brand of online Red Birds nest. The latter was represented by well-known actors Zhang Ziyi and Chen Shu. At the beginning of its establishment, it was invested by Zhou Hongyi, the founder of 360. During the double 11 period of this year, the sales volume exceeded 465 million, with a year-on-year increase of 263%.

Wang Hai pointed out in his micro blog article that according to the ght1092-2014 quality grade of birds nest, the sialic acid content of Xiaoxian stewed birds nest product is 0.06g/100g, and the cost is about 30 cents, which is inconsistent with the official statement that every 100g contains about 5% of birds nest. In addition, he also suspected that marine fish collagen was added to the product, which was inconsistent with the 0 addition claimed by the enterprise. Therefore, Wang Hai believes that there are false advertisements and concealment of the real situation in Xiaoxian stewed birds nest.

Putting aside the false publicity of the products, Wang Hai also questioned the value of birds nest itself. Birds nest itself is a product that collects IQ tax. So far, all the efficacy of birds nest has remained in its advertising. Whether it is whitening, beautifying, or antivirus, there is no scientific verification.

Frequent live delivery problems

In August 2019, Simba launched a Bentley brand moon cake in the studio, selling at 99 yuan a box. It had prepared 30000 pieces and sold half of them. Simba claims that he has signed an authorization and a contract with the manufacturer. However, after inquiry, Wang Hai found that the manufacturer of the moon cake was a food factory in Tangshan area of Hebei Province, and the so-called authorized person was a shell company registered in Hong Kong (with a registered capital of HK $10000), and the registered trademark number on the power of attorney of Bentley mooncake sold by Simba did not obtain the exclusive right to use the mainland trademark.

it happens that there is a similar case. At the same time last year, Wang Hai also pointed out that a toothpaste sold in the Simba live broadcasting room was claimed to be a listed company Jilin Aodong specializing in anti halitosis toothpaste, and the product patent belonged to Zhejiang Aishang daily necessities Co., Ltd., a toothpaste manufacturer.

To put it bluntly, it is Jilin Aodong science and Technology Co., Ltd., which is under the banner of Jilin Aodong, sold a trademark use right to Xin Youzhi as a cover. Wang Hai mentioned on his microblog that the main product of Taobao store in Zhejiang Aishang is only about 10 yuan, and the agent price is about 56 yuan according to the Convention, while Xin Youzhi Xuan has a legend that the original price is 98 yuan, the purchase price is 22 yuan, and the price is 29.99 yuan. Wang Hai believes that this is suspected of false propaganda.

In fact, the suspected false publicity of Simba live broadcasting room is only the tip of the iceberg in the chaos of live e-commerce.

As a multi-party online sales channel, the live delivery has been on the rise since this year, and it also exposed many illegal operation phenomena under the barbaric growth. For example, in the recent years, the China Consumer Association named Wang Han, Li Xueqin, lijiaqi and other head hosts, which may have problems such as star goods with suspicion of swiping and making fake, low satisfaction with after-sales service and poor experience.

When there are problems in product quality, many anchors tend to shift the responsibility to the merchants, but ignore the responsibility of their own product selection oversight. After the sugar water birds nest incident was exposed, Simba team stressed in the statement that the company only received part of the commission from Mingzhi flagship store, and did not involve any purchase and sales activities.

He told reporters that according to the law, the anchor selling fake products in the studio also needs to bear joint and several liability. Article 140 of the food safety law points out that if a social organization or other organization or individual recommends food to a consumer in a false advertisement or other false publicity, thus causing damage to the legitimate rights and interests of consumers, it shall bear joint and several liability with the food producers and business operators.

Wang Hai proposed three measures for consumers to avoid being reaped the IQ tax: first, they need to refuse impulse consumption and maintain a questioning attitude towards the products in the studio; secondly, they should actively verify the main information of manufacturers, product implementation standards and production licenses; finally, they can query alternatives and identify the pros and cons of authenticity by comparing competitive product information. Policy supervision is also coming. On November 23, the State Administration of radio, film and television issued the notice on strengthening the management of live broadcast of network show and live broadcast of e-commerce, which requires that the head live broadcasting room, head anchor and account number should be focused on management, so as to improve the ability of screening and cracking down on data fraud. At the same time, it is required to carry out qualification examination and real name authentication for businesses and individuals who set up live delivery with goods, and shall not open live delivery service for businesses or individuals without qualification, real name or false name registration. Source: Chen Hequn, editor in charge of economic report in the 21st century_ NB12679

Wang Hai puts forward three measures for consumers to avoid being reaped IQ tax:

Policy supervision is also coming. On November 23, the State Administration of radio, film and television issued the notice on strengthening the management of live broadcast of network show and live broadcast of e-commerce, which requires that the head live broadcasting room, head anchor and account number should be focused on management, so as to improve the ability of screening and cracking down on data fraud. At the same time, it is required to carry out qualification examination and real name authentication for businesses and individuals who set up live delivery with goods, and shall not open live delivery service for businesses or individuals without qualification, real name or false name registration.