Lei Jun is on fire again! Xiaomis third quarter report exceeded expectations, and its mobile phone market share exceeded Apples

category:Finance
 Lei Jun is on fire again! Xiaomis third quarter report exceeded expectations, and its mobile phone market share exceeded Apples


On November 23, the share price of Xiaomi group set a record, closing at HK $27.6, up 8.02%, and its total market value exceeded HK $666.1 billion. Since the beginning of the year, Xiaomis share price has risen by more than 151%. As of the end of the 24th, Hong Kong shares closed at HK $27.15, down 1.63%.

On the evening of November 24, Xiaomi group disclosed its three quarterly reports. According to the financial report, in the third quarter of 2020, the total revenue of Xiaomi group reached 72.2 billion yuan, a year-on-year increase of 34.5%. After adjustment, the net profit reached 4.1 billion yuan, up 18.9% year on year. Total revenue and adjusted net profit reached a record high in a single quarter.

Specifically, in the third quarter of this year, Xiaomis global smartphone shipment increased by 45.3% year-on-year to 46.6 million.

Xiaomis significant growth in mobile phone shipment in the third quarter benefited from the sharp increase in overseas market revenue. According to the Q3 financial report in 2020, the overseas market revenue of Xiaomi reached 39.8 billion yuan, an increase of 52.1% over the same period of last year. The two major indicators of overseas market income and its contribution to the total revenue both reached a record high.

In the domestic market, the number of small mobile phone manufacturers increased by 18.9%, and the number of small mobile phone manufacturers increased by 5.9%. Its domestic market share rose to 12.6% from 9% in the same period last year, and it is the only leading enterprise to achieve year-on-year growth.

At the same time, benefited from the continuous increase in the proportion of high-end smartphone sales, the average price of mainland smart phones (ASP) continued to rise, with a year-on-year increase of 14.7%.

In addition, the income of Xiaomi IOT and consumer products reached 18.1 billion yuan, up 16.1% year-on-year. As of September 30, 2020, the number of devices connected to Xiaomi aiot platform has reached 289 million, with a year-on-year increase of 35.8%;

It is worth mentioning that the third quarter of the smart TV has shipped 3 million 100 thousand units, ranking the first in Chinese mainland for 7 consecutive quarters and ranking the top five in the world.

Xiaomis Internet service ecological scale is also expanding. In terms of Internet services, the revenue increased by 8.7% to 5.8 billion yuan. Among them, advertising business revenue reached 3.3 billion yuan, up 13.7% year-on-year, mainly due to the enhancement of Internet commercialization ability and the strong growth of overseas advertising revenue; game revenue reached 800 million yuan, a year-on-year decrease of 1.9%, mainly due to the shortening of users use time after the smooth promotion of resumption of work and production.

In terms of users, Xiaomis Internet service users continued to grow rapidly in the third quarter. In September this year, the number of monthly live users of MIUI increased by 26.3% to 368.2 million, and the monthly live users of smart TV and millet box increased by 49.9% to 35.8 million. By the end of the third quarter, Xiaomi TV had 4.2 million subscribers, up 28.2% year on year.

In October this year, Xiaomi also launched an 80 watt wireless second charging system, which can fill a 4000 MAH battery in 19 minutes, which is the fastest charging speed in the field of wireless charging in the world. Xiaomi group said that in the future, it will continue to increase R & D investment, continue to lead the industry in the fields of camera and fast charging, and explore the technological competitiveness of mobile phone technology in 5g era.

Millet market share overtakes apple

The global mobile phone market is also facing a new round of reshuffle under the influence of multiple factors such as the spread of the global new crown epidemic and the upgrading of trade friction. Recently, the third quarter global smartphone market sales data, apple fell out of the worlds top three, and millet became the biggest black horse this year.

According to the latest data released by market research company counterpoint research, the global smartphone shipment in the third quarter of this year and the third quarter of 2020 was 353.6 million, a year-on-year decrease of 1.3%.

According to the data, Samsung regained the top spot, while Huawei fell the most, while Xiaomi surpassed apple to occupy the third place in the global smartphone market share, which was the first time that apple fell out of the top three since it joined the list.

Source: counterpoint research

According to the data, the sales volume of smart phones from the four leading manufacturers accounted for about 60.6% of the global smartphone market; Samsung and Huawei ranked first and second with 79.8 million and 50.9 million respectively; Samsung increased by 2% year-on-year, and the global market share was 14.7%. Huaweis shipment fell by 24% year-on-year, which was the first time Huaweis shipment fell since 2014. Among the top four mobile phone manufacturers, Xiaomis only one rose 46% against the trend, with 46.2 million units of shipment and 13% of its market share, making it into the top three in the world.

Compared with Xiaomi, the former overlord apple fell out of the top three for the first time, accounting for 11% of the market share with 41.7 million units, a year-on-year decrease of 7%, which is the largest decline among the four major brands except Huawei.

Share prices have risen more than 151% this year

For millet to become the black horse in the global mobile phone market, the market response is enthusiastic. On November 23, the share price of Xiaomi group stood at HK $28, a record high, and its total market value exceeded HK $670 billion. So far this year, the share price has risen by more than 151%. From the lowest point of HK $9.2 in March, it increased by nearly 170%.

So far, according to Forbes 2020 global rich list (real-time), Lei Jun ranks 76th, worth 19.4 billion US dollars.

Previously, Lei Jun, the founder of Xiaomi, specifically mentioned at the annual meeting of the 2020 Yabuli forum that there are three major misunderstandings about Xiaomi, including that Xiaomi products are medium and low-end products, Xiaomis products are OEM and OEM, and Xiaomi has no technology. Lei Jun said, after ten years of work, everyone thinks that Xiaomi is still in the middle and low end, and I am very depressed. Therefore, Xiaomi focuses on developing medium and high-end product lines this year. Lei Jun also demonstrated Xiaomis planned 100% unmanned factory to the outside world to prove Xiaomis technical strength.

Source: Chen Hequn, editor in charge of China fund daily_ NB12679