The supply and demand of Beijings property market changes

category:Finance
 The supply and demand of Beijings property market changes


1 u2012 in October, the sales area of commercial housing in the city was 6.709 million square meters, with a year-on-year increase of 2.8%. Among them, the sales area of residential buildings was 5.26 million square meters, a decrease of 4.8%; the sales area of office buildings was 266000 square meters, a decrease of 19.4%; the sales area of commercial business buildings was 474000 square meters, an increase of 89.6%.

From the data, we can see that the housing market and the office market in Beijing are showing a polarization state of rising and falling.

According to the data of collier international and DTZ, the overall vacancy rate of Beijing office market this year reached a 10-year high due to the impact of epidemic situation and supply peak factors.

Office vacancy rate rises

Li Hua (not his real name), a tenant of an office building on Jianguo Road, Chaoyang District, Beijing, last month withdrew his office area he had rented for nearly a year.

After experiencing the epidemic situation, renting office buildings is also a venture capital. Since online office can solve the problem, we can save the expenses of renting office buildings, which can be used for channel operation and business expansion. On November 18, Li Hua told the times weekly that for small and medium-sized enterprises, the rental cost of office buildings is a very expensive and boring fixed expenditure.

In terms of grade B office buildings, a large number of vacant areas appeared in the third quarter. The overall vacancy level increased by 1.4% - 14.9%, and the rent decreased by 1.9% to 241 yuan / m2 per month.

According to Colliers International, in the next 15 months, Beijings property market will usher in a new supply of nearly 2 million square meters of office buildings. The imbalance between supply and demand will intensify and continue until 2021, and the vacancy rate will peak to nearly 25% next year.

In fact, since the beginning of 2019, the supply of office buildings in Beijing has exceeded the demand.

On November 19, a housing agency near Guomao in Chaoyang District of Beijing told the times weekly that since the middle of 2018, office buildings near CBD have been reduced to varying degrees. In 2019, the average rental price of office buildings is 6-10 yuan per square meter per day. Recently, some office buildings even have a price of 4 yuan per square meter / day, but the rental rate is still very low.

2020 will be a critical period for the market to seek solutions and potential growth opportunities, said Mi Yang, director of North China research at Jones Lang LaSalle. Entering the adjustment period is also conducive to the market to further complement the short board and lay the foundation for long-term growth.

Housing market is on the rise

Real estate companies are also aware that consumer demand will be released in large quantities. In the second half of the golden nine silver ten sales peak season, many real estate enterprises make marketing strategies of fast selling and vigorously promoting sales.

According to the official website of Beijing Municipal Commission of housing and urban rural development, a total of 22 projects were issued with pre-sale certificates (including advance notice) in September, and 8 projects were issued with pre-sale certificates in only one day on September 30.

On September 30, rongchuang Xiangshan No.1 Hospital opened, with sales of 4.53 billion yuan in three hours; on the same day, Yihe Jinmao Mansion opened with an opening sales of 5.06 billion yuan.

The person in charge said that under such pressure, in addition to discount promotion and relying on sales nodes in the traditional sense, it is also necessary to create sales hotspots on their own, such as following the double 11 Shopping Festival of e-commerce, and planning ahead of time sales promotion for the Spring Festival, so as to effectively increase the intensity of de marketing and achieve the performance goals.

From September 1 to October 31, Evergrande achieved a total contract sales amount of 181.97 billion yuan through a 70% discount promotion of all products.

From November 5 to November 11, the number of units purchased reached 24699 in seven days, with a total of 36.79 billion yuan.

According to the house price data of 70 large and medium-sized cities by the National Bureau of statistics, in August, the selling prices of newly-built commercial houses in Beijing rose by 0.6% month on month, and the prices of second-hand residential buildings rose by 0.7% month on month in Beijing; in September, the selling prices of newly-built commercial houses in Beijing rose by 0.3% month on month, and the prices of second-hand houses rose by 0.4% in October u3002

Some industry experts predict that from the current overall sales situation in 2020, the Spring Festival sales peak season in 2021 will be ahead of schedule.

When it is less than 2 months from 2021, the impact of the three red lines on the industry has begun to show.

At the Wanke Southern regional media exchange meeting, Yu Liang, chairman of the board of directors of Vanke Group, said: the influence of the three red lines is no less than the land bidding, auction and listing system in 2002. This means that the real estate industry major game rules change, will affect all real estate enterprises.

With such a large number of variables in the real estate industry, most real estate enterprises will hoard grain. On November 20, Li Naichao, President of Beijing Real Estate Chamber of Commerce, told the times weekly that in this years real estate industry, some enterprises are very likely to fail to meet the performance standards. In order to narrow the gap between the target amount and the target amount, enterprises vigorously promote sales, which may lead to the Spring Festival sales promotion season ahead of schedule. Zhang Xiang said frankly that since the end of October, the company has been preparing for the Spring Festival Promotion. In addition to continuing the previous marketing activities, the company will also shorten the time for the new market to enter the market, and move the projects expected to open at the beginning of 2021 to the end of 2020. Li Naichao said that the early opening and discount promotion of enterprises in the past years were only to improve the performance, but from this year, it also meant fighting against risks and dealing with unknown variables in the industry. Source: time weekly editor: Chen Hequn_ NB12679

With such a large number of variables in the real estate industry, most real estate enterprises will hoard grain.

On November 20, Li Naichao, President of Beijing Real Estate Chamber of Commerce, told the times weekly that in this years real estate industry, some enterprises are very likely to fail to meet the performance standards. In order to narrow the gap between the target amount and the target amount, enterprises vigorously promote sales, which may lead to the Spring Festival sales promotion season ahead of schedule.

Zhang Xiang said frankly that since the end of October, the company has been preparing for the Spring Festival Promotion. In addition to continuing the previous marketing activities, the company will also shorten the time for the new market to enter the market, and move the projects expected to open at the beginning of 2021 to the end of 2020.

Li Naichao said that the early opening and discount promotion of enterprises in the past years were only to improve the performance, but from this year, it also meant fighting against risks and dealing with unknown variables in the industry.