Can independent auto enterprises keep the red line of 40percent market share at the end of the year?

category:Finance
 Can independent auto enterprises keep the red line of 40percent market share at the end of the year?


The sales volume of SUVs in October was 937000 units, up 9.9% year-on-year, according to the data from the Travel Association. In the top 15 SUV models, only one-third of the SUVs self-made brands. The main reason why joint venture brand SUV can swallow up the market share of independent brands lies in the fact that Japanese and German car companies continue to introduce new models in the field of SUV and lower the price threshold. However, in the field of compact SUV, independent brands still dominate. Haval H6 is still in the top sales of SUV, followed by Changan cs75. According to Wen Fei, general manager of haver brand company of Great Wall Motor Co., Ltd., the competition in SUV market will enter a more subdivided field, and at the same time, it will enter the intelligent competition. In addition, how to be more thorough in user co creation is also a major competitiveness of SUV products in the future.

In the field of SUV, great wall and other car companies are trying to break through the price range of more than 150000 yuan. Geelys high-end brand Lingke has been upgraded in an all-round way. The new Lingke 01 is equipped with a number of intelligent driving functions, realizing the landing of L2 + level automatic driving assistance technology. Uni-k, the second product of uni high-end product series of Changan Automobile, also appeared in Guangzhou auto show. To a certain extent, the sales promotion of independent brands is pinned on SUV models. Shi Jianhua, Deputy Secretary General of the China Automobile Industry Association, said in an interview with reporters that the market had previously heard that the wave of SUV market had receded, but judging from the actual market performance, the peak of SUV market has not yet arrived, and its market share is likely to be further improved. Shi Jianhua believes that at present, independent brands should seek differentiation in SUV products. With the further recovery of the automobile market, the market share of independent brands will gradually recover.

With the aggravation of market competition, independent car companies also hope to get a share of the car industry. Chery arizee 5plus ushered in the pre-sale in Guangzhou auto show, and Chery Auto sales growth this year, arize family has contributed a lot. In the first 10 months of this year, the sales volume of ereuze GX was close to 60000, with a year-on-year increase of 21.5%. SAIC mingjue released the new MG5 chaoyueqingshe limited edition and the third generation MG6 digital Mamba limited edition at the auto show. This year is the new year of mingjues products. Due to the growth of overseas market, this years momentum has gradually surpassed that of Rongwei. However, how to improve the sales volume in the domestic market is still a problem to be solved. However, mingjue seems to have gradually found its own rhythm through youth.

In November, China entered the peak sales period of passenger car market in winter, and its core driving force is the continuous year-end increment of low-cost independent brands. This year, the differentiation of independent brands is serious, the channels of some independent brands are difficult, the effect of increment in autumn and winter is weakened, and the completion of profit index of independent brands may face a more difficult situation. Cui Dongshu, Secretary General of the Travel Association, told reporters that the overall market share of independent brands has declined this year, mainly because the word-of-mouth of independent brands has not been widely recognized by consumers. The difficulties in its development are reflected in the improvement of the technical level of independent brands and the recognition of consumers for their technical level. The quality improvement of independent brands is a process of gradual accumulation.

At present, independent brands are improving their brand power and competitiveness through core technology. BYD Qin plus, which appeared at Guangzhou auto show, uses super hybrid technology recently released. Great Wall Motor recently announced the mass production line of 4n20 series engine, 9dct / 9hdct transmission and three in one electric drive assembly, which marks a key technical breakthrough in the field of automobile core parts. In addition, independent auto companies have launched new products with the help of new architecture and platform to enhance their competitiveness. Recently, Changan Automobile released a new generation of Ark architecture. Previously, Great Wall Motors launched two new platforms called tank and lemon, Geely Automobile released the vast architecture (SEA), and Cherys high-end brand Xingtu also launched m3x Mars architecture. The industry believes that through the platform modularization advantage, automobile enterprises can quickly bring forth new ideas according to the market demand, and reduce the comprehensive manufacturing cost of new vehicles through the common way of parts.

At present, independent brands are improving their brand power and competitiveness through core technology. BYD Qin plus, which appeared at Guangzhou auto show, uses super hybrid technology recently released. Great Wall Motor recently announced the mass production line of 4n20 series engine, 9dct / 9hdct transmission and three in one electric drive assembly, which marks a key technical breakthrough in the field of automobile core parts.

In addition, independent auto companies have launched new products with the help of new architecture and platform to enhance their competitiveness. Recently, Changan Automobile released a new generation of Ark architecture. Previously, Great Wall Motors launched two new platforms called tank and lemon, Geely Automobile released the vast architecture (SEA), and Cherys high-end brand Xingtu also launched m3x Mars architecture. The industry believes that through the platform modularization advantage, automobile enterprises can quickly bring forth new ideas according to the market demand, and reduce the comprehensive manufacturing cost of new vehicles through the common way of parts.