The eaters have made contributions again! Online hot and spicy bars to be listed? Annual revenue of 5 billion yuan

category:Finance
 The eaters have made contributions again! Online hot and spicy bars to be listed? Annual revenue of 5 billion yuan


Most netizens expressed their support for the news that Weilong was about to be listed. Some even said dare to go on the market and dare to buy. From this, we can see that Wei Longs taste has attracted a large number of food stomachs; but some netizens expressed doubts: steamed bread, tofu, stewed flavor, spicy bar What can be listed these days?

Fifty cents a packet of spicy strips

Do you really make money by selling spicy noodles?

The post-90s generation, who grew up eating spicy strips, may never have imagined that they could sell 5 billion chili sticks a year, which used to cost 50 cents and cost $1 at the school gate.

It is understood that Weilong is a modern leisure food brand integrating R & D, production, processing and sales. At first, it mainly produced spicy strips. Now, it has nearly 100 product combinations, including konjac, kissing bean skin and big gluten, with more than 10000 sales in the market.

In 2020, Weilongs revenue target is 7.2 billion yuan, an increase of nearly 47% on the basis of 2019; according to its 2018 plan, Weilongs sales target is 10 billion yuan in 2021.

It is also worth noting that in the first half of this year, when many enterprises were hit by the black swan incident of the epidemic and had to support production and operation by means of layoffs and salary cuts, Weilong went against the current to raise wages and recruit workers.

During the epidemic period, Weilong food once issued a salary increase notice, saying that after returning to work, the average salary of employees will be increased by 30%, and the wages of ordinary full-time employees can be more than 5000 yuan. At the same time, in order to promote local production demand, Weilong also issued a recruitment notice in Luohe area of Henan Province, planning to recruit 1000 people

In addition, on March 3, this year, Weilong announced through its official microblog that it had donated 30 trillion yuan and various kinds of spicy strips and konjac Shuang to the medical staff sticking to the front line of anti epidemic.

The founder can be called old Ganma

20 years of entrepreneurship, worth over 100 million yuan

Compared with their various spicy products and the familiar brand of Weilong, the founder of Weilong is extremely low-key.

Liu Weiping, the founder of Weilong, was born in 1978 in Pingjiang County, Hunan Province. Due to the lack of resources and inconvenient transportation, the dried sauce, which has been handed down for more than 1000 years, has become a necessary skill for local people to support their families. Liu Weiping also learned from his mother how to make sauce from childhood.

After graduating from high school, Liu Weiping used to work around for a living. But it was not until 1998 that a sudden flood caused the price of dried soy sauce raw material to rise. After the master of the soy sauce workshop replaced dried bean curd with gluten, he made a substitute with taste similar to that of dried soy sauce, but with a much lower price. Liu Weiping found a business opportunity among them.

So in 1999, Liu Weiping resolutely came to Luohe, the hinterland of Henan Province, 600 kilometers away, and opened his first spicy bar workshop, which was also the predecessor of Wei long.

In the early days of its establishment, Liu Weiping made artificial meat and bean skin from his hometown, together with the true story of his mothers sauce drying technology, to make a product with slightly sweet, slightly spicy, refreshing and full aftertaste, which had a good response in the market. Later, inspired by the beef gluten noodles, Liu Weiping added some caramel and chili noodles to the beef gluten noodles to make a kind of eel like eel strip, and improved it into todays Weilong spicy strip.

Around 2002, with the improvement of equipment, the production of Weilong hot strip increased rapidly; in 2003, Liu Weiping registered the trademark of Weilong Weilong and began to produce hot noodles and other leisure food with this brand as the core; in 2005, Weilong small gluten and large gluten appeared one after another, which became a good memory of a generation

After nearly 20 years of development, Weilong now produces 340 million packages of spicy food every day, accounting for 10% of the countrys chili industry. Relying on the high-end line of low-end food, the price of a packet of 50 cents spicy strips was sold more than 10 times the price and several billion sales. The annual sales of konjac products alone reached 83.06 million, an increase of 170.03% year-on-year.

Not only that, Weilong spicy strip has also gone abroad, becoming another Chinese flavor luxury after Lao Ganma.

As Wei Longs spicy strip has become the national light with Lao Ganmas name, Liu Weiping, the founder of Weilong, also has the male version of Laoganma. After 21 years of entrepreneurship, according to the annual revenue of Weilong, Liu Weipings worth has already exceeded 100 million yuan.

Get rid of junk food

Broad market prospect of spicy noodles

Since CCTV successively exposed the underground black workshop of hot strip production in 2005, there has been a continuous stream of statements about the raw material of spicy strip is toilet paper, and the use of waste oil and body oil. With a wave of nationwide rectification storm, a large number of spicy strip manufacturers closed down, leaving only about 10% of the profitable enterprises.

In 2006, Weilong Zhumadian production base was put into use. Subsequently, Weilong further enhanced the upgrading and transformation of the factory production line, and established the hot strip standard and quality inspection system, which not only greatly increased the production capacity, but also quickly launched the Weilong brand in Henan Province.

In 2010, as the industry continued to decline and many chili strip manufacturers across the country reduced costs and sought self-protection, Weilong once again embarked on another self-help road of multi category and heavy brand. While enriching the seasoning category, it also expanded the spicy strip to bean products, konjac products, vegetarians and meat products.

In 2014, in order to thoroughly clear consumers misunderstanding of spicy strips and Weilongs junk food, Weilong invested a lot of money to establish a fully automated aseptic production workshop, and specially invited professional teams and wanghong to the workshop for field investigation. With the popularity of the photos on Weibo, Weilongs image in the minds of consumers has been completely changed.

In addition, Weilong has optimized the original packaging for aluminum foil and aluminum film packaging, and the product quality has been greatly improved. More and more consumers have recognized the clean, hygienic and safe food quality of Weilong.

With the improvement of spicy bar image and the popularity of e-commerce platforms, since 2015, Weilong has opened sales channels on e-commerce platforms, and successively settled in tmall, Jingdong, Suning e-buy and overseas Amazon. Through all kinds of marketing means, the brand image of spicy bar playing high-end and playing fashion is created on the network, so as to establish an all-round, multi-level and accurate online sales business circle of Weilong. At present, according to the report on the development of snack industry under the background of consumption upgrading released by the circulation industry promotion center of the Ministry of Commerce, the total output value of the snack industry in 2020 will be close to 3 trillion yuan, of which, the annual output value of only spicy products will be nearly 60 billion yuan. Industry insiders predict that as the average gross profit rate of spicy noodles is close to 50%, three famous leisure food brands, such as three squirrels and liangpin shops, will compete for the layout, and the competition in the future hot strip market may become more and more fierce. Source: Chen Hequn, editor in charge of China fund daily_ NB12679

With the improvement of spicy bar image and the popularity of e-commerce platforms, since 2015, Weilong has opened sales channels on e-commerce platforms, and successively settled in tmall, Jingdong, Suning e-buy and overseas Amazon. Through all kinds of marketing means, the brand image of spicy bar playing high-end and playing fashion is created on the network, so as to establish an all-round, multi-level and accurate online sales business circle of Weilong.

At present, according to the report on the development of snack industry under the background of consumption upgrading released by the circulation industry promotion center of the Ministry of Commerce, the total output value of the snack industry in 2020 will be close to 3 trillion yuan, of which, the annual output value of only spicy products will be nearly 60 billion yuan.

Industry insiders predict that as the average gross profit rate of spicy noodles is close to 50%, three famous leisure food brands, such as three squirrels and liangpin shops, will compete for the layout, and the competition in the future hot strip market may become more and more fierce.