Its hard to make a profit! Bank outlets closed 2762 offline slimming during the year

 Its hard to make a profit! Bank outlets closed 2762 offline slimming during the year

High pressure on profitability

According to the information disclosed on the cbcircs official website, 1332 bank outlets nationwide have ceased business in the first half of 2020. According to the statistics from the financial license information platform of the CIRC, the reporter found that since July this year, as of November 19, the withdrawal list of commercial banks showed that a total of 1430 bank outlets had ceased business. This means that 2762 bank outlets have been closed this year.

In recent years, the number of outlets is gradually decreasing. Looking at the annual reports of some banks in recent years, the reporter found that the number of bank outlets showed a trend of continuous reduction. Taking industrial behavior as an example, the number of business outlets of the bank was 16429, 16092, 16004 and 15784 at the end of each year from 2016 to 2019.

The reason behind the closure of most banking outlets is that it is difficult to make profits. A bank insiders told reporters that with the promotion of online banking business, the customer flow and business volume of bank outlets are shrinking. The higher operating costs of outlets make it difficult for revenue to cover costs, so the contraction trend of bank outlets is accelerating.

In addition to the difficulty in making profits, the relevant person in charge of a joint-stock bank in a third tier city told reporters that one of the important reasons for the banks to speed up the exit of inefficient outlets is the high operating costs. Take a small expenditure as an example. It costs 5 million to 10 million yuan a year, including a series of costs such as personnel, space and office equipment.

Dong ximiao told the Securities Daily that in recent years, with the vigorous development of financial technology and profound changes in customer behavior, the functions and services of bank outlets are facing a huge impact. On the one hand, the Internet and information technology provide strong support for mobile banking, intelligent customer service and other service modes. On the other hand, customer behavior is changing, more and more customers prefer digital and mobile service experience, and it is difficult for outlets to meet the needs of customers to obtain services anytime and anywhere.

Offline business volume reduction

Accelerating online transformation

The accelerated closure of bank outlets is also the result of banks increasing online and offline integrated operation in recent years.

Banks have moved more than 90% of their offline businesses online, such as online loans, investment and financial management, and transfer and remittance. A lobby manager of a joint-stock bank told reporters that due to the convenience of online operation and the diversity of functions, customers dependence on offline outlets is getting lower and lower.

Originally, the daily passenger flow of our outlets is about 100 people, and now the daily passenger flow is dozens of people. The person in charge of a branch outlet told the reporter: now the personal business handled by the counter is obviously reduced. In addition to the necessary cash business, customers are basically accustomed to online processing, and most of the people who come to the counter to handle it are some old people and enterprise customers.

While developing online business, banks continue to promote the intelligent transformation of offline outlets. It is understood that through the introduction of self-service equipment such as smart teller machines, smart cash teller machines and ATM machines, we can achieve service free of queuing, waiting and manual work, and promote the transformation of outlets.

Securities Daily reporter in Haidian District a large state-owned bank branch outlets found that compared with a year ago, the pattern of bank hall has changed significantly. In addition to the counter and part of the waiting area reserved, other spaces have been transformed into intelligent service areas, and a number of intelligent teller machines have become the staff of bank outlets.

The lobby manager of the bank first proactively inquired about the demand, and guided the reporter to the corresponding self-service equipment according to the type of business. The reporter noticed that fewer people went to the counter to handle business, and customers basically concentrated on the intelligent teller machine to handle business. The intelligent teller machine integrates the business process of the counter, and the previously time-consuming business can be handled in a short time.

Outlets still have unique value for banks and customers. As the basic distribution channel and service window of banks, outlets play an important and irreplaceable role in establishing service brand image, selling complex financial products and high-end customer relationship management. Especially for small and medium-sized banks and county areas, outlets are still an important support for the development of Inclusive Finance and services for small and micro citizens. Dong ximiao told Securities Daily that in the future, bank outlets should not be just a point, but a network. The transformation of outlets should not only start with the specific problems such as reducing customer queuing time, transforming business halls and standardizing product sales process, but also start and solve such top-level design as development strategy, corporate governance and business transformation.

He further said that the next step is to promote the transformation of outlets to light, intelligent and scene oriented, improve radiation capability and service tension, and provide customers with AAA (anytime, anywhere, any how) services at any time, anywhere and in any way together with online channels. More importantly, we should take this as an opportunity to promote the transformation of banks from fund intermediary to service intermediary, and become a comprehensive provider of financial services, so as to meet the diversified and personalized needs of financial consumers.

Source: Securities Author: Peng Yan editor: Wang Xiaowu_ NF