Mens consumption value is lower than pets? Cheng hang, chairman of Hupu: not so

category:Finance
 Mens consumption value is lower than pets? Cheng hang, chairman of Hupu: not so


Cheng hang mentioned that there is a famous paragraph that ranks the consumption value of different groups: women > children > old people > dogs > men. But he thinks, look at the stock price of Maotai, know the real situation is not like this. As a leading consumer goods company in China and even in the world, I believe that the main consumer group of Maotai is men.

Cheng hang believes that one of the reasons for the above-mentioned jokes is that a lot of male consumption is less exposed to public vision. He shared a conversation he saw a few days ago in Hupu community, which made him feel very interesting. A netizen asked, why does the consumption ability of female students always seem to be stronger than that of male students? Often see a girl bought a new bag or a new fashion to play, but boys seem not to spend so much money. Another netizen replies with a post: who will carry his steam game library on his back?

You may not know where the laugh is when you say that. Cheng hang told the audience that a game on the steam platform may cost one or two hundred yuan. It is normal for a college boy to own dozens of games. But such consumption is often ignored in some industry surveys. Therefore, boys consumption of games alone has supported the income of Chinas Internet companies.

Cheng also said that the consumption patterns of young people in the field of dressing have changed a lot. He recalled that when he just graduated from University, male students would wear suits and ties in job interviews. However, with the Internet companies dominated by engineer culture becoming the mainstream, young people should not only wear T-shirts and sneakers when participating in important life interviews, but also wear T-shirts and sneakers to show that they are in line with the company culture. Why is the sales of sports shoes rising? Cheng hang believes that it is not that people exercise more, but that their lifestyle has changed. The trend market is no longer a market segment, but a mainstream market, and leather shoes and suits are the market segments. For example, when attending some weddings of the post-95s generation, he found that the bridegroom and the bride no longer wear suits and wedding dresses, but wear what they think are the most cool fashion cards and jerseys, which can be understood by the parents of their Post-70s. This means that lifestyle and consumption culture are changing. Source: Southern Metropolis Daily Author: Lin Fangzhou intern Wang Fan responsible editor: Wang Xiaowu_ NF

Cheng also said that the consumption patterns of young people in the field of dressing have changed a lot. He recalled that when he just graduated from University, male students would wear suits and ties in job interviews. However, with the Internet companies dominated by engineer culture becoming the mainstream, young people should not only wear T-shirts and sneakers when participating in important life interviews, but also wear T-shirts and sneakers to show that they are in line with the company culture.

Why is the sales of sports shoes rising? Cheng hang believes that it is not that people exercise more, but that their lifestyle has changed. The trend market is no longer a market segment, but a mainstream market, and leather shoes and suits are the market segments.