Plate collective limit! Do you believe that rice wine stocks also want to copy the Maotai myth?

category:Finance
 Plate collective limit! Do you believe that rice wine stocks also want to copy the Maotai myth?


Why did the yellow rice wine stocks suddenly rise and lower limits? Has the industry changed?

In the first three quarters of this year, Guyue Longshan achieved a revenue of 860 million yuan, a year-on-year decrease of 31.93%, and a net profit of 85.8568 million yuan, a year-on-year decrease of 28.49%.

In the first three quarters of this year, Kuaijishan achieved a revenue of 681 million yuan, a year-on-year decrease of 10.49%, and a net profit of 64.3684 million yuan, a year-on-year decrease of 21.2%.

In the first three quarters of this year, Jinfeng liquor industry achieved a revenue of 410 million yuan, a year-on-year decrease of 28.13%, and a net profit of 868700 yuan, a year-on-year decrease of 95.36%.

In fact, yellow rice wine, as a unique brewing wine in China, has been popular among the people since the Tang and Song dynasties. It has formed a wine appreciation, tasting and drinking culture with Chinese civilization characteristics.

After the reform and opening up, the production of yellow rice wine has been increasing from 399500 liters in 1978 to 2.4 million liters in 2008. However, in this process, the brand of rice wine has not been established, and the performance of the three listed leading enterprises in recent years has not been too bad.

Since the performance of listed rice wine enterprises is poor, what is the reason for the rise? Have expectations changed?

According to convenience bee statistics, compared with the same period last week, the sales of wine products in stores across the country rose by more than 30%. Among them, the highest sales volume was foreign wine, surpassing the yellow rice wine, which is usually considered as the best CP for hairy crabs. From the specific classification point of view, foreign wine Rose 47%, ranked first; followed by yellow rice wine, an increase of nearly 30%; followed by plum wine and liquor.

Compared with yellow rice wine, foreign wine, plum wine and other imported products have exquisite packaging and strong brand. With the gradual completion of the channel, they are being accepted by more and more consumers.

In the view of industry insiders, compared with liquor, yellow rice wine is a major feature, and wine and plum wine meet this condition, and even pre mixed cocktails are to grab the market.

In the first three quarters of this year, Bairun achieved a revenue of 1.325 billion yuan, a year-on-year increase of 30.37%, and a net profit of 383 million yuan, a year-on-year increase of 67.65%.

Historical performance is poor, the industry continues to bear pressure, rice wine stocks are not really worth buying?

Another way of thinking, the performance of rice wine shares at this stage is indeed poor, but once the current situation changes, it may exceed market expectations.

For example, Guyue Longshan is in the process of launching a fixed increase plan. It is planned to raise no more than 1.095 billion yuan. The net amount of funds raised after deducting the costs of issuance and intermediary agencies will be used for the construction of the yellow rice wine industrial park project (phase I) of Zhejiang Guyue Longshan Shaoxing Liquor Co., Ltd. At present, the scheme has been approved by the CSRC.

In the first half of 2020, Guyue Longshan sorted out and optimized the companys product structure, identified key products, retained products and reduced products, and adjusted and eliminated them according to the actual market situation of the products. The new yellow rice wine based on digital wine body design has been trial produced in small batch. Through technical innovation, the excellent flavor and high comfort of rice wine are maintained, and good market feedback is obtained. In the future, the products will be further improved and improved according to the market feedback. Gu Yue Longshan said. Jinfeng liquor industry disclosed that it will continue to improve the distribution rate of high-end catering and high-end wine line, reshape the companys product image and increase market exposure; focus on strengthening terminal management, comprehensively carry out the touch and analysis of terminal outlets, promote terminal classification and classification, and establish and implement terminal service standard system. Once the above reform takes effect, the performance growth elasticity of rice wine stocks with small base may be greater. Source: China Securities Net Author: Shao Hao, editor in charge: Zhong Qiming_ NF5619

In the first half of 2020, Guyue Longshan sorted out and optimized the companys product structure, identified key products, retained products and reduced products, and adjusted and eliminated them according to the actual market situation of the products.

The new yellow rice wine based on digital wine body design has been trial produced in small batch. Through technical innovation, the excellent flavor and high comfort of rice wine are maintained, and good market feedback is obtained. In the future, the products will be further improved and improved according to the market feedback. Gu Yue Longshan said.

Jinfeng liquor industry disclosed that it will continue to improve the distribution rate of high-end catering and high-end wine line, reshape the companys product image and increase market exposure; focus on strengthening terminal management, comprehensively carry out the touch and analysis of terminal outlets, promote terminal classification and classification, and establish and implement terminal service standard system.

Once the above reform takes effect, the performance growth elasticity of rice wine stocks with small base may be greater.