Plate collective limit! Do you believe that rice wine stocks also want to copy the Maotai myth?

category:Finance
 Plate collective limit! Do you believe that rice wine stocks also want to copy the Maotai myth?


From the financial data, the performance of the three listed rice wine companies is not good.

In the first three quarters of this year, Kuaijishan achieved a revenue of 681 million yuan, a year-on-year decrease of 10.49%, and a net profit of 64.3684 million yuan, a year-on-year decrease of 21.2%.

In the first three quarters of this year, Jinfeng liquor industry achieved a revenue of 410 million yuan, a year-on-year decrease of 28.13%, and a net profit of 868700 yuan, a year-on-year decrease of 95.36%.

There are some special factors for the collective decline of the performance of the listed companies of rice wine. In the first half of the year, affected by the epidemic situation, the social scenes of rice wine consumption decreased, resulting in the decrease of sales volume. At the same time, the fierce market competition leads to the decline of sales of industry companies.

In the view of industry insiders, rice wine consumption is concentrated in Jiangsu, Zhejiang and Shanghai, and the market space is far less than liquor and beer. Moreover, rice wine enterprises did not create obvious brand differences, especially the lack of competitiveness of high-end products.

In fact, yellow rice wine, as a unique brewing wine in China, has been popular among the people since the Tang and Song dynasties. It has formed a wine appreciation, tasting and drinking culture with Chinese civilization characteristics.

Since the performance of listed rice wine enterprises is poor, what is the reason for the rise? Have expectations changed?

Im afraid thats not the case at the moment. Due to its natural combination with hairy crabs, rice wine tends to sell well in the fourth quarter, but this years first-line data show that the best CP of rice wine and hairy crab is likely to be replaced by foreign wine.

According to convenience bee statistics, compared with the same period last week, the sales of wine products in stores across the country rose by more than 30%. Among them, the highest sales volume was foreign wine, surpassing the yellow rice wine, which is usually considered as the best CP for hairy crabs. From the specific classification point of view, foreign wine Rose 47%, ranked first; followed by yellow rice wine, an increase of nearly 30%; followed by plum wine and liquor.

Compared with yellow rice wine, foreign wine, plum wine and other imported products have exquisite packaging and strong brand. With the gradual completion of the channel, they are being accepted by more and more consumers.

In the view of industry insiders, compared with liquor, yellow rice wine is a major feature, and wine and plum wine meet this condition, and even pre mixed cocktails are to grab the market.

Bairun Co., Ltd., which has continued to strengthen recently, is the leading company of pre mixed cocktails. Its Bacchus liquor industry is a pioneer in the pre mixing business in China, and the market share of Rio series products is more than 80%.

In the first three quarters of this year, Bairun achieved a revenue of 1.325 billion yuan, a year-on-year increase of 30.37%, and a net profit of 383 million yuan, a year-on-year increase of 67.65%.

Another way of thinking, the performance of rice wine shares at this stage is indeed poor, but once the current situation changes, it may exceed market expectations.

For example, Guyue Longshan is in the process of launching a fixed increase plan. It is planned to raise no more than 1.095 billion yuan. The net amount of funds raised after deducting the costs of issuance and intermediary agencies will be used for the construction of the yellow rice wine industrial park project (phase I) of Zhejiang Guyue Longshan Shaoxing Liquor Co., Ltd. At present, the scheme has been approved by the CSRC.

In the first half of 2020, Guyue Longshan sorted out and optimized the companys product structure, identified key products, retained products and reduced products, and adjusted and eliminated them according to the actual market situation of the products. The new yellow rice wine based on digital wine body design has been trial produced in small batch. Through technical innovation, the excellent flavor and high comfort of rice wine are maintained, and good market feedback is obtained. In the future, the products will be further improved and improved according to the market feedback. Gu Yue Longshan said. Jinfeng liquor industry disclosed that it will continue to improve the distribution rate of high-end catering and high-end wine line, reshape the companys product image and increase market exposure; focus on strengthening terminal management, comprehensively carry out the touch and analysis of terminal outlets, promote terminal classification and classification, and establish and implement terminal service standard system. Once the above reform takes effect, the performance growth elasticity of rice wine stocks with small base may be greater. Source: China Securities Net Author: Shao Hao, editor in charge: Zhong Qiming_ NF5619

In the first half of 2020, Guyue Longshan sorted out and optimized the companys product structure, identified key products, retained products and reduced products, and adjusted and eliminated them according to the actual market situation of the products.

The new yellow rice wine based on digital wine body design has been trial produced in small batch. Through technical innovation, the excellent flavor and high comfort of rice wine are maintained, and good market feedback is obtained. In the future, the products will be further improved and improved according to the market feedback. Gu Yue Longshan said.

Jinfeng liquor industry disclosed that it will continue to improve the distribution rate of high-end catering and high-end wine line, reshape the companys product image and increase market exposure; focus on strengthening terminal management, comprehensively carry out the touch and analysis of terminal outlets, promote terminal classification and classification, and establish and implement terminal service standard system.