Apple forbids offline iPhone 12 series from going online? Heavy penalty of 400000 yuan / set

category:Finance
 Apple forbids offline iPhone 12 series from going online? Heavy penalty of 400000 yuan / set


As soon as the news came out, the comment area of netizens exploded. Many netizens believe that Apple forbids offline iPhone 12 series to flow online is a naked price monopoly.

According to the survey launched by blue finance, so far, most of the netizens have chosen not to buy. Among the buyers, the majority still choose to buy online.

Yesterday (October 23), Apples new channel rules in the Chinese market was exposed on social platforms by some dealers, which required domestic channel distributors to voluntarily promise to sign an agreement before receiving iPhone 12 products. The agreement promises that all purchased machines (such as iphone12, 12pro, air4, iphone12mini, iphone12promax) will not flow to pinduoduo, tmall, Taobao, vipshop, Jingdong, Suning and other online channels and overseas markets, not limited to direct or indirect supply. If you violate the regulations, you need to pay a fine of 400000 yuan / set, and promise that when all purchased machines flow to non Apple authorized physical stores, machine sales must be activated on site to prevent someone taking the machine back to online sales. If you violate the regulations, you need to pay a fine of 400000 yuan / set. The commitment also requires that when selling new products such as iPhone 12 series and iPad air4, a deposit of RMB 50000 will be charged for each customer. If the deposit is transferred, it will be deemed that the above terms are agreed. If no abnormality is found within 15 days from the date of the first issue, the original guarantee will be returned.

Today (October 24), the relevant media to Apple upstream supply chain has been confirmed. Supply chain sources said, such a huge fine is 40 times the price of the iPhone 12, which shows that the measures are quite severe. Apple has done so mainly in view of the fact that in recent years, domestic e-businesses have frequently subsidized iPhones and sold them at reduced prices. For example, this years iPhone E2 was sold at a low price by two e-businesses as a weapon to compete for subsidies. The subsidized price was as low as 2799 yuan, 400 yuan or 15.2% lower than the official price of apple.

Apple is reorganizing its channels in the Chinese market to eliminate the arbitrary price reduction of its own products, so as to make better profits and keep the initiative in its own hands. According to a supply chain source, the pricing of Apple products in the domestic market has always been very casual. Apple gives a general price, and then some dealers begin to cut prices to obtain more sales through fleeing goods and other forms, so as to obtain subsidies from apple. In this case, Apples profits are not rising, and the rights and interests of some core distributors are also affected Strike.

According to people familiar with the matter, Apple has been thinking about channel adjustment in the Chinese market, but there is no better time. This time, with the launch of new products such as the iPhone 12, apple began to push forward new rules. In the final analysis, the pricing power of all products is in its own hands, while making profits, protecting the interests of dealers, so as to obtain better share growth.

For such a practice, another supply chain source also said frankly, the above commitment letter is real, and the reason for such commitment is that many e-commerce platforms reduce the price of iphone12, not Apples official price reduction, but the platforms own subsidies to attract users. The channels for these platforms to get goods are often resale through some channels, not from official channels.

The current situation is that after this policy is released, it will be very difficult for everyone to see the iPhone 12 series mobile phones with a sharp price reduction on the e-commerce platform. After all, a fine of 400000 yuan will be imposed on each phone, and businesses cant bear it. They will not easily resell Mobile phones and tablets to online channels.

At present, it is not clear how long Apple will strictly push forward the above-mentioned new regulations, but at least in the short term, we will not see that kind of arbitrary price reduction

Many people in the industry also believe that Apples new regulations in the Chinese market this year are actually very easy to understand. Many old users will have to change their machines. In the early stage, the supply must be less than the demand. Therefore, it is not allowed to reduce the price to make profits, while still maintaining its high-end brand image. On the other hand, Huaweis situation this year has made the iPhone 12 less difficult to sell, because the former is supplied It will be severely limited.

IPhone 12 Pro blue price increases by 1500 yuan

On October 23, the first day of the iPhone 12 and iPhone 12 pro on sale, the scalpers came back and bought the blue iPhone 12 Pro by 1500 yuan. Even though netizens make complaints about the blue machine, there are various indications that this fruit powder is a little blue, and the blue iPhone12 and iPhone12Pro are still very popular.

According to tmall data, nearly 50% of users choose the iPhone 12 blue and iPhone 12 Pro sea blue versions, continuing the rule that the new colors of new iPhones are most popular every year.

The Yellow Cattle outside Apples Nanjing East Road store are willing to increase the price of the 128G iPhone 12pro blue model by 1500 yuan, while other models have no intention of purchasing.

Scalpers return to iPhone launch

The shortage of iphone12pro has led to strong quotations from dealers in Huaqiangbei, Shenzhen. A quotation sheet shows that all colors of the 128G iPhone 12pro have been increased by 1800 yuan, which can be said that there is no need to sell them.

Industry insiders believe that the iPhone 12 series appears a new color blue, usually in the morning of the sale, the price of yellow cattle is at the highest level, and the yellow cattle will pay a high price for the new blue machine, especially the iPhone 12 Pro that cannot be purchased on site on the same day, but then the range of scalpers price increase will be narrowed. It is estimated that the price of the new vending machine will not reappear on the day of 24 due to the limited price of the new machine.

In addition, many netizens also reflected the price increase of iPhone 12 Pro online.

According to an official Apple store in Yitian Holiday Plaza in Shenzhen, most of the iPhone 12 and 12pro models ordered from Apples official website are due in two to three weeks, and are expected to be delivered in the first ten days of November. But in the store, the iPhone 12 is available in stock and can be purchased directly without a price increase.

insane! Huawei mate 40 second light

IPhone nervous?

The first sale of the positive iPhone 12 and the pre-sale of the mate 40 are extremely hot.

I cant get it. Its harder than the iPhone 12. Its just seconds. It is indicated by pollen.

On October 23, also the day when the iPhone 12 was officially launched, Apple stores lined up all over the country. From the first day of sale, consumers have a strong desire to purchase the iPhone 12 and the iPhone 12 pro. However, since Apple does not disclose the specific sales volume of the new product, we can only infer the sales volume of the iPhone 12 / 12pro from other channels. Guo Mingji, an analyst at Tianfeng international, predicts that pre orders for the two iphone12 phones will reach 1.7-2 million within 24 hours, compared with 500000-800000 for the previous generation of iPhone 11 series. It is estimated that the iPhone 12 and 12 Pro will sell 7-9 million units in the first weekend after they go on sale. CICC pointed out that since the high point of iPhone 6, iPhone shipment has been declining for five consecutive years, and the replacement cycle has been more than five years. CICC estimates that among the more than 1 billion global iPhone stock users, 72% are still using models in 2017 and earlier. Chinas one belt, one road, is not a debt trap. Apple responds to iPhone12, using 5G to power up fast: cooperate with operators to optimize batteries. Ma Yun: innovation without risk is killing two new sources of supervision and management. This is the source: China fund newspaper editor: Zhang Mei - Zhou Xiaochuan. NF2100

On October 23, also the day when the iPhone 12 was officially launched, Apple stores lined up all over the country. From the first day of sale, consumers have a strong desire to purchase the iPhone 12 and the iPhone 12 pro. However, since Apple does not disclose the specific sales volume of the new product, we can only infer the sales volume of the iPhone 12 / 12pro from other channels.

CICC pointed out that since the high point of iPhone 6, iPhone shipment has been declining for five consecutive years, and the replacement cycle has been more than five years. CICC estimates that among the more than 1 billion global iPhone stock users, 72% are still using models in 2017 and earlier.

Some comprehensive securities times, surging news, blue whale finance, etc