Offline changes of mobile phone: oppo takes the lead in subsidizing, do dealers want to go to ov?

 Offline changes of mobile phone: oppo takes the lead in subsidizing, do dealers want to go to ov?

Offline, the war between major manufacturers is no easier than that on-line. Oppo and vivo are the traditional offline kings, while Huaweis latecomers take the lead. However, they catch up with the ban and everything changes again.

Sanyan finance and economics interviewed several employees in the offline mobile phone market to analyze the offline mobile phone market pattern.

However, due to the shortage of goods, the price increases, so that dealers tangled

As we all know, oppo and vivo have always been their strengths. With their powerful channels, they have dominated the offline market for a long time, but the situation has changed in recent years.

Several practitioners said that Huawei and glory are the most popular offline.

Earlier, Yu Chengdong said Huawei would open 10000 stores.

One of the employees from the fourth and fifth tier cities said that in addition to the continuous growth of Huaweis sales in recent years, local stores are also increasing, while oppo and vivos stores are decreasing.

While Xiaomi is stepping up its offline expansion, it was reported that Xiaomi once opened 100 offline stores a day.

Some dealers pointed out that many of Huaweis products are out of stock due to the influence of chips, especially for high-end products.

As a matter of fact, Huaweis breakthrough in high-end computers is indispensable to its ability to become a leader in the industry. Its mate and P series are already in the same range as apple and Samsung.

Other domestic brands, such as Xiaomi, have also begun to take the high-end line. Domestic mobile phones have gone through the initial stage of extreme cost-effectiveness, and are more in pursuit of the construction of brand power.

At the mate40 conference, Yu Chengdong also talked about the U.S. ban again, saying Huawei is now in a very difficult time.

Back to the offline topic, the offline price of Huaweis mobile phones is quite chaotic due to the shortage of goods.

Many people will increase the price of Huawei mobile phones, and some offline stores will also raise prices, which is not a good thing for consumers and dealers.

Even if some regular dealers did not increase the price, but the strength of the discount is not as good as before.

According to industry sources, the profit margin of mobile phones at the same price is almost the same. The main factor determining the sales volume is the sales volume.

On the one hand, consumers are actively buying, even willing to increase the price; on the other hand, the supply is insufficient, and the profit margin is compressed, which makes the dealers in a dilemma.

Dealers will turn to ov?

Offline market or change again

In the short term, Huaweis hot-selling models may still have good competitiveness, but with the development of time, this advantage may be impacted.

Some dealers revealed that although Huawei is still the most popular, its proportion in overall sales has begun to decline significantly. He said his own situation is that Huaweis share has dropped from 40% to 30% at present, and it is likely to decline.

Apple launched iPhone 12 and entered 5g competition. Other brands are also imperative to go high-end, mobile phone products will only be updated faster and faster.

After all, the mobile phone industry has the law of constantly catching up with the new, and Huawei is indeed facing a lot of pressure.

In fact, this will have a certain impact on Huaweis offline sales, and may even cause some offline stores and dealers to switch to other brands.

It is understood that the number of oppos display stores / stores and retail outlets is 4500 and 200000 respectively, and vivo has a solid foundation offline.

The rise of Huaweis export price has compressed the profit margin, which makes dealers love and love them very much. Even some dealers in order to maintain customer relations, and even to have goods peer purchase.

In the long run, this mode is unhealthy. In contrast, oppo and vivo have good offline brand power. Although they cant catch up with Huawei in high-end models, Huawei is out of stock and consumers will turn to other brands.

It is reported that oppo has raised its shipping target to 100 million units in the second half of the year. For this reason, oppo has given enough profit space, and many shopping guides have begun to recommend oppo and other brands to consumers.

Except for high-end models, oppo and vivo have no obvious shortcomings in terms of function and configuration in other price ranges. Shopping guide can sell these products to consumers.

According to some dealers, oppo and vivo have sufficient supply, and their profit margin is more stable than Huawei, and they are more willing to sell OV to customers.

At the channel level, oppo began to implement a flat approach, trying to improve operational efficiency and execution.

However, in the interview, Sanyan finance and economics did not find that oppo and vivo adopted radical sales strategies. Some dealers pointed out that from the middle of last month, oppo will give more than 100 subsidies for single machine among the main models of 2000-3000.

It is reported that many mobile phone store managers said that if they continue to run out of stock, they intend to go to oppo and vivo. After all, they do not have the problem of supply interruption, and the sales volume is also good.

Also offline dealers began to tilt resources, will open more ov, millet physical stores.

At this time, glory will become a key card of Huaweis mobile phone business.

In just a few years, glory has become the leader of Internet mobile phone brands, and is constantly expanding the offline market. Its strength can not be underestimated. But glory in the high-end market is not as high as Huawei.

Huaweis market space is the opportunity for domestic giants such as oppo, vivo and Xiaomi. 5g also brings more possibilities to the mobile phone market. Domestic mobile phone manufacturers should not only focus on high-end and improve their own brand image, but also sink. There will be more changes in the future mobile phone market.

It is worth noting that some dealers said that the sales share of intelligent devices and surrounding areas in their offline stores was also very high, even as high as 40%.

Intelligent devices and the Internet of things will also occupy a certain position in the future competition. We can see that domestic manufacturers are making efforts. Obviously, Huawei and Xiaomi are doing better in this respect.

The offline market is a blue ocean, and the imagination left to us is also broad enough. We will wait and see who can laugh to the end.

Finally, just yesterday, Huawei released the mate40 series, which is equipped with the Kirin 9000 processor with 5nm technology, which may become the best performance of Huaweis high-end computers.

Interview record


A: Our brand stores, brand counters have, so the mainstream brands on the market are selling.

Q: Which brand profit is high, commission is high, sell well?

A: In fact, the basic profits of the models in the unified price segment are the same, and the profit space is almost the same.

But Huawei, including glory, is the best seller. In this way, Huaweis profit is high because of its large volume.

In the past, oppo and vivo sold well, but in recent years, the decline is more obvious, and Huaweis glory is faster.

Q: Huaweis price is rising due to the ban. Whats the impact on dealers?

A: Yes, most of Huaweis products are out of stock, and the high-end products are more obvious because of the chip.

First of all, we certainly cant get so many goods. We are selling according to the official price. The impact of price increase is not as much as before, and the profit margin has not changed significantly.

For consumers, the impact should not be big. Huawei should be bought by Huawei. It has its own user group.

Q: What mobile phones do the post-90s and post-00s like to buy?

A: Glory, millet, Yijia these brands, young people buy more.

Q: Now, in addition to selling mobile phones, how about other intelligent hardware and peripheral sales? Whats the percentage?

A: We will sell various brands of intelligent devices, such as Huawei and Xiaomi, and consumers buy more.

At present, the sales of intelligent devices and peripheral products can account for 40% of the total sales.

Mobile phone owner

Q: Where do you open your shop and what brands do you sell?

A: Mobile phone shop in Chifeng, Inner Mongolia, is considered to be the third and fourth tier cities. There are mainstream mobile phone brands in the market, including vivo, oppo, Huawei, apple, Xiaomi, etc.

Q: Which brand is the best? What has changed in recent years?

A: At present, Huaweis mobile phones are the most popular offline. In recent years, the mobile phone market has emerged in an endless stream. The biggest change is the Huawei series of mobile phones, which are equipped with 5g technology and high-end processors, which attract market attention.

Q: What brand or model has a large profit margin?

A: As for the profit, the same price brand, the profit space is almost less.

Q: What do consumers look for when they buy mobile phones, such as price, model, configuration, etc.

A: Some people are interested in the cost performance of vivo and oppo, some people think China is a series configuration, and some people are interested in Apples system.

The standard for consumers to choose mobile phones has not changed. They will choose some high-quality mobile phones with cost performance and other aspects. Most of the first and second tier cities choose apple, Huawei, and most of the third and fourth tier cities choose oppo and vivo.

Q: What brands of mobile phones do people of different ages like? What do young people use more? What do old people use more.

A: Younger people born in the 00s and 90s like apple, while those born in the 1980s like Huawei, vivo and oppo.

Q: What is the impact of Huaweis price rise?

Q: Now, in addition to selling mobile phones, how about the proportion of other accessories and other products?

A: In addition to buying and selling mobile phones, as well as mobile phone maintenance and accessories, the profit of these accessories accounts for 30% of the monthly sales

Q: What are the difficulties of offline mobile phone stores and dealers?

A: The difficulty of mobile phone stores is that there are fewer and fewer market circulation personnel and more and more stores. However, the main difficulty for dealers depends on the sales of stores.

Q: Do oppo and vivo have strong subsidies or promotions recently?

A: There was no significant change.

Shopping guide for mobile phone stores

Q: How long have you been in this business and what city are you in?

A: I have been engaged in mobile phone sales for 8 years. We can only be regarded as the fourth and fifth tier cities (a county in Henan Province). We are a big mobile phone store, and all brands of mobile phones are sold.

Q: What is the change in the number of mobile phone stores by brand?

(function(){( window.slotbydup=window .slotbydup||[]).push({id:u5811557,container:ssp_ 5811557, async:true }Q: apart from mobile phones, how about the sales of smart devices and accessories? A: They dont sell much. Most of them still buy mobile phones. Q: Recently, are there any changes in the surrounding stores? A: It hasnt changed much. Q: Do oppo and vivo have any actions recently? A: They are more conventional sales strategies, and there is no difference between them. Source: Sanyan Financial Editor: Qin bailing_ NB17208

Q: Apart from mobile phones, how about the sales of smart devices and accessories?

A: They dont sell much. Most of them still buy mobile phones.

Q: Recently, are there any changes in the surrounding stores?

A: It hasnt changed much.

A: They are more conventional sales strategies, and there is no difference between them.