Recently, Alipay, an ant group, won a commercial land in the Xihu District River Resort of Hangzhou with a price of 2 billion 699 million yuan and a floor price of 5194 yuan / square meter. This is a Big Mac plot with a total volume of more than 700000 square meters. According to the transfer conditions, a 130 meter super high-rise building will be built in the future, and the self-supporting period is 10 years.
The landmark level planning, together with a special provision in the transfer conditions that the annual consolidated operating income of the bidder or the holding company of the actual controller of the bidder is no less than 100 billion yuan, the outside world thinks that the plot is customized for ant group, and a new headquarters of ant group is also ready to emerge.
Affected by this, the real estate market moved, Zhijiang plate changed overnight. The landlord is waiting for this moment. Many houses have risen by hundreds of thousands in an instant. In the past few months, Jiang Qian has experienced the process from impetuous to full-scale outbreak of Jianglou market. Although she can understand the psychology of the landlords price increase, she is still a little resentful for her rapid rise, and some feel upset for her indecision.
Wang Hao, an intermediary looking for housing resources for Jiangqian, told time finance that the news of ant headquarters settlement has subverted Zhijiang property market. In recent months, the region has been in a state of more customers and fewer rooms, and the landlords reluctance to sell is very obvious.
On the day of signing the contract, the landlord will skip the ticket
According to the prospectus of ant group, the major shareholders behind it are Hangzhou junao and Hangzhou Junhan, which hold nearly 50% of the total shares. The two companies are actually Alibaba employee stock holding platforms, with 30000 Alibaba employees and ant group employees holding 40% of the shares.
If we take the current net value of 200 billion US dollars as a reference value, after the listing of ants, the equity value held by employees will reach 700 billion yuan, and the per capita value will be as high as 50 million yuan. According to preliminary statistics made by other media, at least 60 executives of Ali department and ant department will become billionaires.
Its because the salary of ants employees is generally high, and the landlords expectation of house price is very high, and the price of second-hand house is out of control. Wang Hao said that since October, a days watching volume can equal the number of the past week, and almost all the newly listed houses can be sold within a week. Moreover, in October alone, he has promoted the transaction of five housing units, which is a huge difference from the previous market.
As Wang Hao said, the second-hand housing market of Zhijiang plate did enter the skyrocketing market after the settlement of ant headquarters. Take Yuzhou u00b7 binzhijiang, which is the hottest project in the plate at present, as an example, according to chain house data, the average sales price of the building in 2018 was 33500 yuan / m2. On September 4, this year, a set of 88.35 square meters of houses was sold, with the unit price of 33956 yuan / square meter. However, one week later, another set of houses of the same type was sold, and the unit price rose to 39955 yuan / square meter.
In October 21st, Alipay took the land, and the housing prices of the district rose. Jiang Qian said, the day before Alipay took the place, she saw a set of 90 square meters of three rooms, about a good unit price of about 43000 yuan / square meter, originally agreed to go to the intermediary to sign contracts after work in October 21st, but after Alipay took the land, the landlord said that the house was not sold.
The next day, I consulted the houses I had seen before, and none of them didnt go up in price. There were 500000 or 600000 houses that went up less, and millions more. According to the intermediary, there are a lot of people like me who have been temporarily terminated. According to time finance and economics, among the 28 Suites listed on Lianjia platform, Yuzhou u00b7 binzhijiang has a unit price of more than 50000 yuan / square meter, and the highest is 58000 yuan / square meter.
In terms of new housing, due to the price limit policy, there is a price advantage, and the new market of Zhijiang plate is less, thousand people shake has become the standard configuration of new market in the plate. For example, the latest promotion of yanheng Xiangsheng coral century was just one month ago, and a total of 85 housing units were launched, attracting 1237 applications, and the overall winning rate was only 6.87%.
However, Wang Hao said that although Alipay was reluctant to sell the landlord after the sale, it was relatively high. Chain home shows that there are 54 Suites in the property which will be put on the shelves.
Ali effect in real estate market
In fact, Hangzhou property market is no stranger to such Ali effect.
As early as 2013, Alibaba moved its headquarters to the core area of the future science and Technology City, which was once called Yangwo village. It is more than 14 kilometers away from the city center. Not to mention the subway, there are not many families. But when Alibaba came, about 12000 Alibaba employees moved into the park. The once wild land suddenly became popular.
In addition, Alibabas settlement has also led to the collective relocation of upstream and downstream industries, such as logistics, warehousing, online Red incubation companies, clothing manufacturers, etc., and the surrounding supporting facilities have gradually improved and matured.
Under the Ali effect, the property market of science and technology city will continue to be hot in the future. Chain home data shows that when Alibaba entered the future science and Technology City in 2013, the average price of the house price around its headquarters was around 10000 yuan. Now, many houses in the surrounding communities have unit prices of more than 60000 yuan / square meter. In other words, in the seven years since Alibaba settled in, the surrounding house prices have increased six times.
At the same time, the future science and technology city is also Hangzhous Internet red plate, 10000 people shake phenomenon is common. Last year, under the overall stable market situation of Hangzhou property market, there were two 10000 people shaking real estate in the future science and technology city. In June this year, Xixi mansion, which is close to Alibaba headquarters, attracted nearly 60000 people to register, breaking the record of Hangzhou lottery registration again.
The Ali effect does not only exist in Hangzhou market. Last year, Alibabas Beijing headquarters, with an investment of 6.4 billion yuan, was exposed for the first time. Although the North District of Chaoyang Electronic City, where it is located, is a bit remote, and there is a lack of transportation and supporting facilities, the surrounding buildings are still in a big fire due to the favorable Alibaba headquarters.
According to E-House statistics, in the first half of this year, Beijings commercial residential sales were the Huayue Beijing project, which opened in April, only 800 meters away from Alibabas Beijing headquarters. Searching for the project on the Internet, we can see that its publicity copy highlights the key information of close to Alibabas Beijing headquarters.
It cant be said that the hot sales of Huayue in Beijing are all attributed to the landing of Alibabas Beijing headquarters. That plate itself has no second new market, and the project has natural advantages. But in retrospect, the concept of Alibabas Beijing headquarters is very attractive. Now every city is scrambling for talents. The talent effect of Alibabas headquarters landing can be imagined. Beijing a project marketing general analysis like this. Time finance found that in several online real estate platforms Huayue Beijing project evaluation area, some people commented that it is very close to Alibaba headquarters and has great development potential in the future. According to the above marketing general manager, Alibabas Beijing headquarters is not expected to be put into use until 2024, and the pull effect will be more obvious after it is officially opened. Source: time finance editor: Zhang Changwang extends reading cotton yarn a ton, soars by more than 3000 yuan in a few days, textile raw material prices soar, Beijing Financial Holdings becomes the largest shareholder of China CITIC Construction Investment Co., Ltd. and two China Credit Union Co., Ltd. are in danger! Tesla recalled nearly 30000 models, modelx. Source: editor in charge of time finance: Zhong Qiming_ NF5619
Time finance found that in several online real estate platforms Huayue Beijing project evaluation area, some people commented that it is very close to Alibaba headquarters and has great development potential in the future. According to the above marketing general manager, Alibabas Beijing headquarters is not expected to be put into use until 2024, and the pull effect will be more obvious after it is officially opened.