In 2015, Shenzhou Youche and Geely Automobile entered this market with special vehicle business. Subsequently, Didi launched express and free ride services, which pushed the competition of online car Hailing to a climax.
Nowadays, the domestic online car Hailing market has basically formed a situation of one super and many strong. It is common for car companies to arrange travel market. Among them, national team T3 travel can be said to be a special player.
1. Born with a golden spoon
The project has 13 sub projects in four sectors (travel sector, science and technology platform focusing on automatic driving and new energy, integration of upstream and downstream industry chain and overseas plate). The representative project of the travel section is T3 travel. Among the four sectors, T3 travel started and landed the earliest.
In July 2018, FAW, Dongfeng and Changan signed an agreement of intent on mobile travel, and decided to integrate their advantageous resources and jointly establish a travel service company. In March 2019, FAW, Dongfeng, Changan, Tencent, Alibaba and other giants established T3 travel, with a total investment of 9.76 billion yuan. On July 22, T3 travel brand was officially unveiled, taking the lead in Nanjing.
In January 2019, Jianghuai Autos Hexing appointment was launched and online car Hailing service was carried out in Hefei; in June, Ruqi travel initiated by GAC group, Tencent, Guangzhou bus group and other participants was launched in Guangzhou.
For a time, the online car Hailing market is very busy.
According to the enterprise survey data, there are 7879 online car Hailing related enterprises in China. From 2015 to now, the number of online car Hailing enterprises has increased geometrically, reaching 3171 in 2019, 1.3 times of that in 2018. According to incomplete statistics, more than 20 car companies have entered the online car Hailing market directly or indirectly.
Cui Dayong, CEO of T3 travel
T3 travel CMO Lidong is still confident in the industry. In his view, it is unreasonable for any industry to be alone. As long as there is enough differentiation and better experience provided by the second brand, it will surely win the favor of some users.
One year after the launch, T3 travel has been launched in 11 cities such as Nanjing, Changchun and Hangzhou, with more than 10 million registered users and nearly 30000 vehicles invested. Data shows that since Nanjing was officially put into operation in July last year, its peak daily orders have exceeded 500000.
Our goal is to capture 20% - 30% market share in all cities we operate. According to Li Dong, the top 48 cities with online car Hailing scale have been selected for T3 travel, and the operation scale of these cities accounts for 80% of the car Hailing market of the whole network. In the second half of this year, T3 travel will enter more cities.
2. One life is more important than ten million orders
In the field of travel layout, enterprises are looking for their own methodology.
At present, there are roughly three modes in the whole online car Hailing Market: the C2C asset light model led by didi; the B2C asset heavy mode represented by T3 travel and Cao Cao; and the Internet platform aggregation mode represented by meituan and Gaode map.
For a long time, there are some pain points in the field of mobile travel, such as difficulty in taking a taxi, safety anxiety and poor experience. The root cause lies in the inherent defects of C2C matchmaking mode, which occupies the mainstream of the market. Automobile enterprises are unable to effectively manage and supervise the supply side, which leads to inconsistent service standards, unable to guarantee the compliance capacity and frequent safety incidents.
At this stage, the travel industry is still in the 1.0 era, C2C and B2C mode must be in a state of coexistence.
For example, in September last year, Didi allin security began to explore the aggregation mode, and gradually connected with the compliance capacity of automobile enterprises such as Ruqi travel and Dongfeng travel; the earliest batch of B2C platforms represented by Shenzhou, Shouqi and Caocao gradually gained the favor of users through intensive cultivation; while for T3 travel, it eliminated hidden dangers through multi coincidence planning transportation capacity and Internet of vehicles technology innovation.
Travel is a livelihood issue. Once the future enters the stage of driverless and smart city, it also involves the issue of national strategic security, and the weakness of C2C platform will be obvious. From this perspective, Li Dong believes that B2C platform has greater development space, which gives new opportunities including T3 travel.
It is understood that in terms of business model, T3 travel ensures the supply of transport capacity through the operation of compliance entities. Vehicles are customized and intelligent new energy vehicles purchased in a centralized way, and drivers are all subject to strict admission examination.
At the level of technological innovation, T3 travel has created a v.d.r (vehicle driver road) safety protection system based on the Internet of vehicles technology, which has opened up the three elements of people, vehicles and roads. It can manage the drivers safety all the time, manage the vehicles real-time safety, and give real-time warning of driving conditions, so as to ensure the travel safety of both drivers and passengers.
For example, in the management of vehicles, the driver can start the vehicle only after face recognition to ensure the matching of people and vehicles; at the same time, there are four alarm buttons in the car. In case of emergency, the platform will deal with it as soon as the passenger one button alarm occurs.
In the management of driver, the on-board equipment will carry out face recognition every 60s to ensure that the driver will not change people in the middle of the way, and at the same time, it will monitor the drivers driving status and driving behavior throughout the process.
In terms of road, once the route deviates, the vehicle will automatically alarm.
The purpose of these seemingly redundant and excessive security measures is to minimize the safety risk of drivers and passengers. Li Dong, CMO of T3 travel, further explained to Chuangye bang that whether an enterprise can finally win the recognition of users depends not on the red envelope or the algorithm, but on the values.
The value of T3 travel is to move forward towards the good, which determines our operation mode. We must achieve the ultimate safety. One life is more important than ten million orders.
The starting point of T3 travel is to solve the basic pain points of the current industry, but for a long-distance running project, T3 travel also has more profound thinking.
For the phased development of T3 travel, T3 travel has formulated a three-step strategy: from 2019 to 2021, it will focus on online car Hailing operation; from 2021 to 2025, it will expand derivative business and build travel ecology; after 2025, it will become the leader of smart travel and the promoter of smart city.
With the rapid growth of domestic automobile consumption and the shift of user demand from private ownership to sharing, travel layout has become an important way out for the transformation of automobile enterprises.
According to the data released by the China Automobile Association, in 2019, Chinas automobile production and sales will be 25.721 million and 25.769 million respectively, with the production and sales volume falling by 7.5% and 8.2% respectively year-on-year.
In contrast, there is a huge development prospect of the travel market. By 2030, the scale of shared travel will reach 1.4 trillion times. By then, the sales of shared vehicles will exceed those of non shared vehicles, and the total number of car sales will begin to decline. Guan Yufan, executive director of Weilai capital, once predicted this.
Compared with the automobile manufacturing field which is already the stock market, the online car hailing and car rental market is a new soil waiting for reclamation.
According to PwCs forecast, the market size of Chinas online car Hailing will reach 503.6 billion yuan in 2022. By 2030, the travel market size of China, the United States and Europe will reach 1.4 trillion US dollars, 16 times higher than that in 2014.
The automotive industry is no longer facing the traditional sense of automobile consumers , but travel service consumers. Suweiming, the global executive vice president of Volkswagen, believes that in the era of intelligent Internet, the greatest value point will be transferred to travel services, which gives the car enterprises an opportunity to enter the Bureau.
The traditional automobile industry chain includes parts suppliers, vehicle manufacturers, sellers, consumers, after-sales and maintenance and other roles. When automobile enterprises set foot in online car hailing, they will also bring these resource advantages to the online car Hailing industry and expand the industry competition to the entire ecosystem.
Previously, the ecological layout of online car Hailing only focused on drivers and users. For example, Didi, with the driver as the core, was involved in the automotive aftermarket business in 2017, including second-hand cars, owners clubs, and new energy charging; meituan, with users as the core, tried to build a closed-loop ecology including travel, catering, and wine travel.
But overall, the ecological cores of Internet companies such as didi and meituan are still online. The entry of FAW, Dongfeng, Changan, SAIC and other car companies has made up for the current lack of offline online car hailing, specifically, service.
In the dozens of links from the user getting on the bus to the end of the order, we can guarantee that the service experience can be improved in every key link without increasing the operation cost. Li Dong told Chuangye bang that the service concept of T3 travel is reflected in every link from the beginning to the end.
T3 travel CMO Li Dong
As mentioned before, different from the C2C mode adopted by Didi, T3 travel and Cao Cao adopt B2C mode, which has better control over vehicles and drivers, and has sufficient coverage for follow-up service and automobile after-sales chain.
The travel industry is still a low gross profit industry. If the industry chain does not connect up and down, it will be difficult to make a profit. Of course, we have this advantage now. T3 travel CEO Cui Dayong said.
The current online car Hailing market is under the blending of two forces. The Internet has brought capital and users, while car companies have brought in large-scale motorcades and services. Under the competition and cooperation, the travel market is undergoing comprehensive and profound changes. T3 travel is not only a business, but also a livelihood project. We hope that the online car Hailing industry will return to its essential level safety because of the existence of T3 travel. Were looking for growth, not just for quality. Cui Dayong told Chuangye bang that T3 travel will use the best quality drivers to provide the best service to the best quality users. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
The current online car Hailing market is under the blending of two forces. The Internet has brought capital and users, while car companies have brought in large-scale motorcades and services. Under the competition and cooperation, the travel market is undergoing comprehensive and profound changes.
T3 travel is not only a business, but also a livelihood project. We hope that the online car Hailing industry will return to its essential level safety because of the existence of T3 travel. Were looking for growth, not just for quality. Cui Dayong told Chuangye bang that T3 travel will use the best quality drivers to provide the best service to the best quality users.