Micro roar live broadcast 2020 korui International Innovation Festival won korui Innovation Award

category:Internet
 Micro roar live broadcast 2020 korui International Innovation Festival won korui Innovation Award


Hard core innovation leads the way in extraordinary times

Under the guidance of Beijing Municipal Bureau of market supervision and China Advertising Association, this years Kerui International Innovation Festival and award presentation ceremony is hosted by AD + advertising home.com, Kerui International Innovation Festival Organizing Committee, CO organized by general manager office of China Central Radio and television, and hosted by advertising home information technology (Beijing) Co., Ltd.

With the advent of the post epidemic era, it is particularly important to help the resumption of work and production. In the battle against the epidemic in 2020, innovative hard core forces will always play an important role. In 2020, korui innovation awards not only recognize innovative thinking, innovative products, innovative technologies, and innovative play methods, but also highlight and recommend those leading enterprises and figures who have the courage to innovate in the development of the industry. Adhering to and guiding the direction of industry innovation and development, forming the source power of industry innovation and development, so that all innovation can be found, praised, used and popularized.

In 2020, the live broadcast is undoubtedly one of the biggest outlets, and the micro roar, which won the korui Innovation Award, has become a highly concerned enterprise at the award ceremony. As a leading enterprise level live video marketing cloud in China, micro roar has been deeply involved in the enterprise live broadcasting field for ten years, with perfect product system, leading underlying technology and cutting-edge innovation concept. By the end of 2019, it has completed 5 million live broadcasting services for more than 300000 enterprise customers. In 2020, micro roar not only helps many traditional industries to go to the cloud live for the first time and smoothly transform online, but also enables many Internet enterprises to innovate marketing, break through the dilemma and obtain double growth of brand and performance under the changing era background.

Product efficiency coordination, micro roar enabling brand digital marketing breakthrough

In 2020, the housing economy of the whole people will rise. Under the background of constantly changing macroeconomic environment, market environment and consumption habits, new consumption upgrading and live delivery with goods will become new growth points. There is no doubt that the live broadcast economy has become the main theme of this years marketing industry, and another fact that can not be ignored is that in the current era of product efficiency is the king, simply copying offline activities online is difficult to achieve success.

How to use live broadcast to achieve product effect collaborative marketing has become the same topic for brands, and this is what micro roar is good at. On the spot, Wang Lin, general manager of Weihou marketing cloud business department, made an in-depth introduction on how to help the brand achieve marketing breakthrough. As early as 2018, micro roar launched the enterprise level live video marketing platform - Weihou Zhike. By extending and opening the marketing links before and after the live broadcast, it created a closed-loop of live marketing integration for enterprises, enabling the double growth of enterprise brand and performance.

The live broadcast marketing platform of the Zhike can help the business owners to promote the customized channels of the whole platform including media, social networking platform, EDM, e-mail, WeChat official account and so on, so as to achieve unlimited touch ups. During the live broadcast, micro roar provides nearly 100 kinds of rich interactive functions, such as invitation card, red envelope rain, lottery, chat, product recommendation position, questionnaire, etc., to mobilize the users emotion to promote the purchase, and stimulate the secondary dissemination of social media. After the live broadcast, the unique user travel function of micro roar can record the user track completely, form the data report about the live broadcast activities, and help the enterprise further adjust the marketing strategy; through the original RFE model, the user can be labeled and grouped intelligently, and the transformation can be realized through fine operation, so as to promote the sales growth.

In 2020, in order to better meet the needs of enterprises for e-commerce live broadcasting, Weihou has developed a full set of e-commerce live broadcast solutions, and has launched the Zhike e-commerce version that is more suitable for enterprises to bring goods with live broadcast relying on AI + big data technology. By providing personalized brand live broadcasting room, powerful accurate invitation ability, e-commerce interactive function suitable for consumers habits, one-stop shopping closed-loop and full-dimensional data report, it provides enterprises with more intelligent full chain e-commerce live marketing services, promotes sales growth, and maximizes brand output and data asset precipitation, To realize the real increase of product and efficiency.

In 2020, micro roar has helped many enterprises take a leap forward step in live marketing innovation. In addition to the live broadcasting scene of e-commerce, Siku created cloud shopping, Cloud View and cloud show during the epidemic period; chain family live broadcast completed 72 hours of live broadcast of sea view house sales without closing the wheat; 2-hour cloud group purchase of Changan Auchan gained 12 million + views, with 1383 online orders; and the live broadcast of the mystery of new West virtual conference, With 200 popular anchors, new products were released simultaneously; in Fuxian Lake live broadcast of Vanke, 5016 people received 10000 yuan purchase coupons, 11 sets of houses were sold and 45 sets of new products were locked.

It is worth mentioning that micro roar is not only committed to enabling enterprise users innovation, but also pursuing its own innovation of live broadcasting ability. For ten years, with the deepening development of enterprise live broadcasting and the advanced upgrading of enterprise customers demand for live broadcasting, micro roar has gradually formed three product matrixes: platform based PAAS service, scene SaaS service and integrated solution. Although it has been deeply rooted in the field of enterprise live broadcasting for ten years, Weihou still adheres to the spirit of start-up company and constantly pursues innovation in technology and products. At present, micro roar has 4 invention patents, 9 core technologies and 48 software copyrights. It has mastered the worlds leading live broadcasting technology, real-time interactive technology and R & D capability. It is integrating AI, big data and 5g into live broadcasting to carry out rapid upgrading and iteration of its products, so as to meet the increasingly upgraded live marketing needs of enterprise customers and inject new impetus into the rapid development of the whole live broadcasting industry. Source: editor in charge of mass news: Chen Tiqiang_ NB6485

It is worth mentioning that micro roar is not only committed to enabling enterprise users innovation, but also pursuing its own innovation of live broadcasting ability. For ten years, with the deepening development of enterprise live broadcasting and the advanced upgrading of enterprise customers demand for live broadcasting, micro roar has gradually formed three product matrixes: platform based PAAS service, scene SaaS service and integrated solution. Although it has been deeply rooted in the field of enterprise live broadcasting for ten years, Weihou still adheres to the spirit of start-up company and constantly pursues innovation in technology and products. At present, micro roar has 4 invention patents, 9 core technologies and 48 software copyrights. It has mastered the worlds leading live broadcasting technology, real-time interactive technology and R & D capability. It is integrating AI, big data and 5g into live broadcasting to carry out rapid upgrading and iteration of its products, so as to meet the increasingly upgraded live marketing needs of enterprise customers and inject new impetus into the rapid development of the whole live broadcasting industry.