The novel coronavirus pneumonia outbreak in early 2014 has cast a shadow over the global economic development. The flow of consumer goods has been greatly reduced. The more stringent requirements for the effective operation of each node of insurance companies and consumers have been put forward, which has pushed the industry to accelerate the upgrading of data intelligence service level. This is both a challenge and an opportunity.
In recent years, with the sustained high-speed growth of the national economy, under the strong support of national policies, Chinas commercial health insurance presents a rapid development trend. However, due to the lack of group medical and health statistical data of the general population, the insurance product design basis is single, the sales channel relies too much on human resources, the underwriting and claim verification efficiency is low, and the customers long-term health management service is lacking.
In Ma Cunjuns view, the future development of commercial insurance is inseparable from the innovation and application of data intelligence. Without digital service tools, it is difficult to meet the insurance needs of consumers. He believes that huise has been deeply engaged in Internet insurance for 14 years, and has formed its own unique technical ability in digital transaction of the whole insurance process, accurate depiction of user portraits by big data, and online contactless claim settlement. At the same time, huise began to build insurance cloud by means of big data, artificial intelligence, cloud computing and other technical means, enabling services such as insurance consulting and assistant compensation with science and technology. This is why huise can achieve faster and stronger recovery than traditional offline peers under the epidemic situation.
It is undeniable that huise followed the development trend of the industry and further attracted and transformed new users, thus achieving a double-digit increase in quarterly premium during the epidemic period.
Building an entry level platform for Internet insurance
According to the changes of insurance market and consumer habits, huises strategic positioning is also evolving. In 2020, huise will officially enter the stage of 3.0 , and the company will deeply explore the field of artificial intelligence and continuously implement the application of insurance knowledge map. This means that the artificial intelligence in the field of insurance will upgrade from the perceptual intelligence such as language recognition to the direction of cognitive intelligence which is related to the vital interests of consumers such as insurance diagnosis and financial decision-making.
Ma Cunjun said at the unveiling ceremony of the new infrastructure of insurance science and technology and the Joint Laboratory of Huize western finance and big data research institute in June this year, huiselect will continue to explore the development and application of insurance infrastructure, enable business with data, build insurance service efficiency and scale growth with data intelligence, and combine the depth of data algorithm with each link scenario of insurance service chain Integration.
Speaking of being different from the insurance platforms of many Internet channels, huiselect has long been very focused on the original intention of long-term insurance. Ma Cunjun said that the average age of huiselect platform users is only 32 years old, and is committed to providing the first long-term insurance policy for young people. It can be said that once users have purchased long-term insurance, their expectations and dependence on the platform are more than 20 years. From the first personal insurance policy to family security, and then to the elderly security, the insurance needs that can be mined in different life stages are worth our imagination. In addition, the high commission rate of long-term insurance and the income generated by renewal can bring snowball effect to our financial performance on the basis of larger profit margin. In the process of focusing on long-term insurance, huise can form a long-term and in-depth connection with consumers and promote the transformation of long-term life cycle value based on accurate demand matching and differentiated professional service ability.
For huise, under the dual pressure of the epidemic situation and the changes in the international situation, it resolutely chose to be listed on NASDAQ in February this year, becoming the first share of insurance e-commerce. It is because the company is very optimistic about the potential of Chinas insurance market after the epidemic, and hopes to further improve huiselects products through the brand effect brought by the listing and the use of international capital to strengthen its own capacity-building Brand degree and service ability. It is believed that with the improvement of its own brand degree, it will have more and more attraction to C terminal. With the platform covering pre-sale price comparison, consultation and purchase, as well as after-sales policy management and claim settlement services, the platform builds its own flow pool through the brand effect brought by IPO, gathers the surrounding scenes such as insurance and health information, and accurately connects to the C terminal. The most important thing is to continuously optimize products and services, continuously use a series of technologies such as big data, cloud computing and artificial intelligence to change the way insurance and user dialogue are conducted, and constantly upgrade and use insurance intelligent tools to bring more convenient, smooth and personalized product and service experience for young users. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
For huise, under the dual pressure of the epidemic situation and the changes in the international situation, it resolutely chose to be listed on NASDAQ in February this year, becoming the first share of insurance e-commerce. It is because the company is very optimistic about the potential of Chinas insurance market after the epidemic, and hopes to further improve huiselects products through the brand effect brought by the listing and the use of international capital to strengthen its own capacity-building Brand degree and service ability.