Tianwei food sells hot pot seasonings for 9 months, with an income of over 700 million yuan, and has signed Deng Lun as the spokesman

category:Finance
 Tianwei food sells hot pot seasonings for 9 months, with an income of over 700 million yuan, and has signed Deng Lun as the spokesman


Tianwei food once mentioned: in the first half of this year, affected by the epidemic situation, part of the marketing budget plan was not implemented as scheduled; in the second half of this year, we will successively launch TV advertisements and invite stars to speak for us.

Shell finance reporter learned from Tianwei foods official website that on September 8, 2020, Deng Lun, a high-quality compound seasoning brand of Tianwei food, signed a contract with haorenjia, a popular student in the film and television circle, officially became the brand spokesperson. The brand new brand endorsement advertisement was released in Jiangsu Satellite TV, mango TV, Sina Weibo, Tencent wechat and other major media channels on the same day.

Prior to this, Tianwei food had raised controversy over the fixed increase in fund-raising and production expansion.

On May 13, Tianwei food disclosed the plan for non-public issuance of A-share shares in 2020. It is planned to raise no more than 1.63 billion yuan for Tianwei food seasoning industrialization project and food and condiment industrialization production base expansion and construction project.

However, it is understood that as of March 31, 2020, Tianwei foods monetary capital and trading financial assets totaled 1746.0445 million yuan, and after deducting 340.9081 million yuan of special fund-raising funds, there is still 1405.1344 million yuan.

On May 22, shell finance reporter of Beijing News noticed that the company responded to this query in the investor exchange record sheet disclosed by Tianwei food.

Tianwei food said that its monetary capital will be mainly used in the following aspects: the company needs to hold a certain amount of monetary capital to maintain the normal production and operation related activities of the company, such as daily procurement, salary payment, research and development test, tax payment, marketing publicity and channel construction; the company also needs to hold certain monetary capital to fully protect the shareholders future cash dividend rights and interests; and With the completion of the construction of the IPO project and the gradual construction of the project, the companys revenue scale will continue to expand, increasing the companys working capital demand accordingly; it is used for the self financing construction part of the IPO raised investment project and the non-public raised investment project; when the growth rate calculation of the IPO raised investment project and the non-public raised investment project of the company can not reach the actual growth rate of the company, The company will carry out capacity construction on its own to adjust the capacity gap, prevent operational risks, and prepare for possible integration opportunities in the industry, and be used for other investment and construction needs of the company.

Therefore, Tianwei food believes that this increase is necessary.

In addition, Tianwei food also mentioned that at present, the company has a large capacity bottleneck in peak season. In the fourth quarter of 2019, the capacity utilization rate of hot pot seasoning and Sichuan cuisine seasoning of the company exceeded 100%. The new capacity of 38000 tons will be added to the IPO projects with a construction period of two years. By the end of 2020, the companys production capacity will be about 140000 tons. Even if the output growth rate in 2020 is equal to that in 2019, the companys production capacity is still relatively tight, which is difficult to support the companys sustained and rapid development in the future, and it is even more difficult to meet the companys overall business performance objectives in the next 3-5 years. Therefore, based on the development trend of the compound seasoning industry and in combination with its own development reality, it is reasonable and prudent for the company to carry out capacity expansion with the raised investment project of this non-public offering. Tianwei food said. Beijing News shell financial reporter Yan Xia Editor Li Weijia proofread Li Shihui source: Beijing News responsible editor: Zhong Qiming_ NF5619

In addition, Tianwei food also mentioned that at present, the company has a large capacity bottleneck in peak season. In the fourth quarter of 2019, the capacity utilization rate of hot pot seasoning and Sichuan cuisine seasoning of the company exceeded 100%. The new capacity of 38000 tons will be added to the IPO projects with a construction period of two years. By the end of 2020, the companys production capacity will be about 140000 tons. Even if the output growth rate in 2020 is equal to that in 2019, the companys production capacity is still relatively tight, which is difficult to support the companys sustained and rapid development in the future, and it is even more difficult to meet the companys overall business performance objectives in the next 3-5 years.

Therefore, based on the development trend of the compound seasoning industry and in combination with its own development reality, it is reasonable and prudent for the company to carry out capacity expansion with the raised investment project of this non-public offering. Tianwei food said.

Li Weijia, editor of shell finance reporter Yan Xia of Beijing News, proofread Li Shihui