What is the value of mobile phones for young people? This is a question vivo has been thinking about.
People, born is an island, but when people light up their mobile phones, the island instantly connects, thousands of worlds meet.
Mobile phone manufacturers such as vivo, as the carrier of mobile Internet, are the core force connecting peoples spiritual island. In the past, mobile phones were more responsible for providing the underlying system for all apps. With the advent of 5g era, todays mobile phone manufacturers can provide users with richer services and open up more new worlds for them. The relationship between people has never been as close as it is today.
Vivo is an important part of promoting the rise of mobile media
With the increasingly rich content forms and software services of mobile phones, the value that mobile phones give to young people and users is higher and higher. The formal structure of traditional media gradually injects new content. In this process, the concept of mobile media gradually matures and completes self germination.
When mobile phones become mobile media, what are the advantages of mobile media?
As an appendage of science and technology development, mobile media is a personalized information dissemination carrier with mobile phone as audio-visual terminal and mobile phone networking as platform. It is recognized as the fifth type of media after newspapers, radio, television and Internet.
As one of the promoters in the rise of mobile media, vivo enables everyone to obtain information in time and become the disseminator of information. Through all-weather through the young peoples life scene, a comprehensive understanding of each users personality and habits. Secondly, through the global data, targeted precise delivery to each user, starting from lighting up the screen, we can achieve zero distance communication with users. Finally, the strong ecological layout not only enriches the service, but also enriches the content, creating a more diversified form of access.
The secret of vivos meeting with youth: proposing the growth model of youth
Based on the advantages of terminal channels and deep insight into young groups, vivo proposed a young growth model to provide brand owners with a solution of product efficiency synergy.
The first is to expand cognitive mobile Internet channels. Everyone is an independent individual. With the acceleration of the pace of the times and the explosive growth of information sources, all kinds of information including people are gradually fragmented, which is undoubtedly a huge challenge for marketing. From thousands of people to one person, it is the unremitting pursuit of vivo and brand owners to deeply understand each user and carry out targeted communication for super large users.
In these three circles, vivo carries out targeted resource coverage, such as the nex100 + club specially set up for the elite, inviting a large number of industry elites to settle in and carry out cultural exchange salons; A number of series of IP projects focusing on fun sharing, such as fun bubble run, Kings glory E-sports event, as well as the popular summer of the band derivative IP Island Music Festival, are in touch with the public circle.
On the other hand, it is vivos store channel to establish close contact with users. For 25 years, vivo has been laying out offline stores. Now, it has covered 250000 + vivo stores in large and small cities. From Beijing, Shanghai, Guangzhou and Shenzhen to counties and townships, from concept stores and flagship stores to experience centers and exclusive stores, it is an important way for vivo to enter users and get close to users through stores.
Next year, vivo will be fully open to cross-border linkage with brands, and launch the roadshow plan of 100 cities and 100 streets. In 100 cities, 100 business districts and 100 creative themes, we have carried out thousands of zero distance roadshows with tens of thousands of stores. Covering important nodes throughout the year, accelerating the penetration of brand youth.
Finally, it is the e-commerce channel to realize breaking the circle. On the premise of sustained and stable brand growth and fixed user groups, breaking the circle to find new blue ocean crowd is an important means to quickly absorb new users. Vivo and brand owners conduct cross-border cooperation on the e-commerce platform, and create one-to-one or one-to-n combination packages based on different models, forming a CP relationship, so as to realize the double growth of traffic and sales.
At the end of the speech, vivo put forward the x Partner Program, which provides the top marketing resources for the partners, and carries out communication coverage in multiple dimensions and multiple activity nodes. In the process of implementing these marketing strategies, vivo improves the user experience, enhances the sense of user participation, and achieves a win-win situation with users. In the future, vivo hopes to work with more brand advertisers with common vision to join this super large group of young people and realize the same frequency communication with young people with the unique advantages of mobile media. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
At the end of the speech, vivo put forward the x Partner Program, which provides the top marketing resources for the partners, and carries out communication coverage in multiple dimensions and multiple activity nodes. In the process of implementing these marketing strategies, vivo improves the user experience, enhances the sense of user participation, and achieves a win-win situation with users. In the future, vivo hopes to work with more brand advertisers with common vision to join this super large group of young people and realize the same frequency communication with young people with the unique advantages of mobile media.