By the end of 2019, about 91 million U.S. households are using pay cable services. Mr. stanki predicts that there is still a long way to go to reduce the number of subscribers to pay cable services. We are likely to see a stable period when the number of pay cable subscribers drops to 55 to 60 million, he said. Most of these families are sports enthusiasts, stanki said.
This is a grim prospect for an industry that has experienced long-term subscriber churn. By the end of 2019, there are about 91 million pay TV subscribers in the United States, of which about 8 million have signed up for bundled online TV services such as Hulu and Youtube TV. According to statistics, in the first half of this year, about 3.5 million cable TV users stopped service.
While at & T, Comcast, Charter Communications and other cable service providers are focusing on providing Internet services, cable channel owners are particularly vulnerable. This is because more users stop service means lower subscription fee users, which is an important source of income for cable TV service providers. At & T is focusing on developing a new online streaming service, hbomax, to prepare for the future, stanki added.
At & T said on Thursday that it lost another 590000 cable subscribers in the last quarter. As customer churn increases, at & T has been considering selling most of its satellite TV business, DirecTV.
The number of users willing to pay for the traditional bundled service, which has hundreds of cable channels, is declining.
How fast the cable TV industry will bottom remains to be seen. Kagan research predicts that pay cable subscribers will drop to 59 million by 2022.
According to Kagan research, the pay cable industry will lose about 11% of its traditional customers by 2020, down from 6.5% in 2019 and 3% in 2018.
The pay cable industry has been threatened by more and more low-cost streaming services such as Netflix. According to Geetha Ranganathan, an analyst, the epidemic delayed sports games, led to higher unemployment and prompted fans to cut out cable TV.. (Chen Chen)
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