Iqiyi Gong Yu: technological innovation brings rapid development of Internet TV consumption. Video platform will serve creators and advertisers with D2c mode

category:Internet
 Iqiyi Gong Yu: technological innovation brings rapid development of Internet TV consumption. Video platform will serve creators and advertisers with D2c mode


With the advent of the era of film and television focus, content creation needs to pay attention to the diversity of innovation and the spiritual connotation of works

The era of focus is coming very clearly. Although it is not the most mature stage, it is indeed coming. Gong Yu believes that in the era of film and television focus, innovation and quality the two basic concepts of iqiyi content creation also have new connotation. In order to achieve better content innovation, the platform will pay more attention to the diversity of user needs and creators, and create content that matches user needs with appropriate team creation. The Internet provides the technical basis, broad creative opportunities and market development space to meet the needs of users. In the future, content creation must be diversified innovation to meet the needs of users.

On the quality level, from the experience quality to the content quality, the spiritual connotation and values of the works. Iqiyis brand concept of enjoying quality is developing from emphasizing technical quality 10 years ago to paying more attention to the content quality of works connotation and spiritual level. The audience is more and more demanding and professional. In the future, not every play needs to break the circle, be suitable for all ages, and eat from north to south. We also require that the target audience be clear. Just like the fog theater, its target users are adult male hard core audience. However, the excellent content quality still makes more audiences like it. There will be a lot of innovation and quality in iqiyi next year. Gong Yu said that in the future, iqiyis brand concept of enjoying quality will be more about the connotation and spiritual quality of the works.

Technological innovation brings rapid development of Internet TV consumption, and media platform will serve creators and advertisers with D2c mode

At the Yuexing meeting, Gong Yu shared a group of key data on the consumption time of user terminals: at the beginning of this year, the total consumption time of iqiyi on Internet TV exceeded that of mobile phones; during the period of national day 11, the total consumption time of Internet TV exceeded that of mobile phones and tablet computers. With the large-scale application of 5g, ultra high definition, 3D stereo and other technologies are forming a synergistic effect, and Internet TV terminals are developing rapidly. Iqiyi has already launched a series of technology, content and marketing layout based on Internet TV terminals. Gong Yu believes that the Internet TV terminal has a better audio-visual experience, which is the most important and ultimate terminal for making high-quality professional content, and it will also be the largest terminal in the future.

In addition to the big screen trend, another very important change brought about by technological innovation at the macro level is the emergence of D2c business model. In Gong Yus view, D2c direct user mode means that both creators and advertisers can effectively utilize the public service capabilities of media platforms. Through the platform public service, creators can directly present the content to the audience at a very low cost, so as to solve the problem of fair trade between the content creator and the audience. For example, content creators can use DRM digital copyright protection technology to package and upload their own content to iqiyi platform. Any viewing trace will be recorded, tampered with and permanently retained. Iqiyi provides public services such as transmission and publicity as a platform. This fair way of trading will directly determine the box office income and influence of works by users, and establish a more equitable media ecology. Similarly, advertisers can establish new connections with users through D2c marketing, and ultimately sell goods and services more efficiently. The future is bright and full of fun. Mr. Gong said that iqiyis creative staff and partners will continue to work closely together in the new development trend to explore new opportunities in this promising industry. Source: editor in charge of mass news: Chen Tiqiang_ NB6485

In addition to the big screen trend, another very important change brought about by technological innovation at the macro level is the emergence of D2c business model. In Gong Yus view, D2c direct user mode means that both creators and advertisers can effectively utilize the public service capabilities of media platforms. Through the platform public service, creators can directly present the content to the audience at a very low cost, so as to solve the problem of fair trade between the content creator and the audience. For example, content creators can use DRM digital copyright protection technology to package and upload their own content to iqiyi platform. Any viewing trace will be recorded, tampered with and permanently retained. Iqiyi provides public services such as transmission and publicity as a platform. This fair way of trading will directly determine the box office income and influence of works by users, and establish a more equitable media ecology. Similarly, advertisers can establish new connections with users through D2c marketing, and ultimately sell goods and services more efficiently.