The first anniversary of the fund investment advisory pilot project, does the fund make money and the foundation people dont make money?

category:Finance
 The first anniversary of the fund investment advisory pilot project, does the fund make money and the foundation people dont make money?


Fund investment advisers are born from this. However, the first financial reporter also noted that in the past year of the pilot project, the development of fund investment advisory is still at a relatively early stage, and there is still a long way to go in terms of system construction, mid back office system transformation and user habits. As one industry person said, it is a very long-term process for investment advisers to change their cognition and build trust.

The first anniversary of fund investment advisory pilot project

On October 24, 2019, China Securities Regulatory Commission (CSRC) issued the notice on doing a good job in the pilot work of public offering securities investment fund investment advisory business (hereinafter referred to as the notice), announcing the formal launch of the fund investment advisory business pilot.

According to the pilot notice, fund investment advisory institutions can accept clients entrustment, provide clients with fund portfolio strategies within the scope of authorization according to their actual situation and investment objectives, and make decisions on specific fund products, quantity and purchase and sale opportunities on behalf of clients, and execute transaction applications such as redemption and conversion of constituent funds on behalf of clients.

According to the notice, the fund investment advisory pilot institutions can buy and sell funds on behalf of customers, and the buyers investment advisers can obtain profits from the growth of customers assets, instead of earning the price difference as an intermediary under the sellers sales mode, which is completely different from the previous consultation or product consignment mode.

The pilot project of investment consulting can really make the industry focus on products and customers, and fund companies and sales agencies can complete the transformation from focusing on management scale to focusing on customer income. Industry insiders said.

Xiaowen, CEO of yingmi fund, said that in the traditional fund sales mode, the income of sales agencies comes from the Commission of fund companies, and the sales agencies have the power to obtain higher commission through turnover of user funds. Frequent trading behavior of users aggravates the phenomenon of basic people do not make money. Fund investment advisers are changing this traditional model: charging investment advisory fees according to the asset management scale of users. Trust and good investment experience of users can promote the expansion of asset management scale, making the interests of wealth management institutions and investors closely linked.

Since the fund investment advisory pilot project, a series of investment advisory services for individual investors have been launched in the industry. For example, the fund of China Europe (AVIC) is to cooperate with vanguard fund in the market.

Recently, e fund has launched investment advisory service for institutional investors, and has reached cooperation with zhaoyingtong platform of China Merchants Bank and Jiyu fund to provide investment advisory service for institutional investors.

Puyi standard annotation asset management research center also said that the fund investment advisory business has been launched. In terms of product design, it is more customer-oriented, highlights personalized service, and starts to explore the differentiation of product categories. There is still room for further refinement of fund investment advisory products in the future. In view of the fact that the launch time of each investment advisory business is still relatively short, it needs to be further tested by the market.

Since the issuance of the fund investment advisory pilot notice, up to now, there are 18 institutions with pilot license, including public funds, securities companies, banks and the third-party fund sales platform.

How to realize thousands of people and thousands of faces

There is still a long way to go for the development of fund investment advisers.

Industry insiders said that the first is the preparation of business system and technical system.

The second is the change in cognition. At the beginning, many buyers and investors believed that investment consultant = scenario or investment consultant = portfolio, so many institutions began to launch a large number of investment portfolios or scenarios.

With the further understanding of investment advisers, the industry has gradually realized that supermarket combination is not equal to investment advisers. In investment advisory, the more important is Gu, that is, the experience of investors.

Customer experience, customer service and customer satisfaction. So product and portfolio is not the key, its just a tool to serve customers. The buyers investment adviser further said.

It is worth mentioning that with the gradual deepening of the pilot project, the development prospect of public offering investment consulting business has been more and more recognized, and the attraction of talents is also growing.

First finance reporter noted that after e fund issued the investment advisory business recruitment demand, although e fund only recruited 33 positions in the front, middle and back-up echelons of the whole society, and the recruitment requirements were high, it attracted about 3000 people to sign up in just one week, becoming one of the hot spots in the fund industry recruitment market. Chen Tong, vice president of e fund, said that with the support of data, algorithm and computing power, digital perception of customers, intelligent recognition of customers, and the realization of personalized investment advisory service of thousands of people and thousands of faces have already possessed the data and technical foundation, which makes it possible for professional wealth management to be widely applied to a wide range of people. In fact, a thousand people, a thousand faces doesnt mean a thousand kinds of investment consulting services for thousands of people. For most non professional ordinary users, it is difficult to evaluate their risk tolerance and choose suitable financial products, but it is simple and clear to judge the time and purpose of their own funds. In view of this kind of problem, we can choose the suitable financial management scheme according to the different use of funds. Source of this article: Guo Chenqi, editor in charge of first finance and Economics_ NBJ9931

First finance reporter noted that after e fund issued the investment advisory business recruitment demand, although e fund only recruited 33 positions in the front, middle and back-up echelons of the whole society, and the recruitment requirements were high, it attracted about 3000 people to sign up in just one week, becoming one of the hot spots in the fund industry recruitment market.

Chen Tong, vice president of e fund, said that with the support of data, algorithm and computing power, digital perception of customers, intelligent recognition of customers, and the realization of personalized investment advisory service of thousands of people and thousands of faces have already possessed the data and technical foundation, which makes it possible for professional wealth management to be widely applied to a wide range of people.

In fact, a thousand people, a thousand faces doesnt mean a thousand kinds of investment consulting services for thousands of people. For most non professional ordinary users, it is difficult to evaluate their risk tolerance and choose suitable financial products, but it is simple and clear to judge the time and purpose of their own funds. In view of this kind of problem, we can choose the suitable financial management scheme according to the different use of funds.