Who is harvesting property stocks? Sequoia, hillhood flash, Tencent Ali invested more than 1 billion

category:Finance
 Who is harvesting property stocks? Sequoia, hillhood flash, Tencent Ali invested more than 1 billion


Time financial mapping

In the first half of the year, after the impact of the epidemic situation, the market found that the property fee income had a strong stability in the economic fluctuations, not affected by other factors, and the anti cyclical property was fully reflected. Property stocks have become the favorite of capital under the continuous pressure of the stock market, and the stock price has been rising all the way. There are more and more institutions involved in equity investment.

Hillhouse capital is not the only investment institution optimistic about the property sector. The market can find that there are more and more professional investment institutions as cornerstone investors, including Sequoia Capital, Xuehu capital and other global well-known fund institutions. At the same time, Tencent, Alibaba and other Internet giants also began to join the war, harvesting property stocks.

All sides of the capital is still in full pursuit of property this tuyere, the track is hot.

Cornerstone investment refers to the commitment to purchase a certain number of shares at the IPO price and does not sell out within 6-12 months. Generally, the cornerstone investors are large institutional investors, large enterprise groups and well-known rich enterprises.

This proportion is more obvious this year. The first half of the epidemic let property stocks in the capital market has a bright moment. More and more institutional investors begin to pay attention to the property management industry because of its stable performance and anti cyclical advantages. The information about the introduction of cornerstone investors and strategic investors from the planned IPO property management enterprises has not been affected by the overall fall of the property sector in August and September.

As of October 22, among the eight property management enterprises that successfully landed in the capital market through public offering shares in the year, only Xingye Wulian and first service did not introduce cornerstone investors. Among them, although the first service did not introduce cornerstone investors, but its shareholders list also appeared CDH investment, new dragon capital and other institutions.

Generally speaking, cornerstone investors will not occupy any directorships in listed companies and will not become major shareholders. All cornerstone investors will be regarded as part of the public shareholding. From this point of view, the cornerstone is more as a financial investors role. This also explains why the cornerstone investors are dominated by various fund institutions.

In the booming property stock market, investors can lock in the subscription shares in time to ensure the income. At the same time, Huang Lichong said that because cornerstone investors can guarantee a large amount of basic subscription, issuers are flocking to it, and they often treat them with extra attractive terms.

Judging from the market reaction, the return on capital of property stocks is far beyond imagination. Among the 14 property stocks that have landed in the capital market, without considering the additional attraction terms, the average increase of the property stocks with the public development price as the benchmark was as high as 50% as of the closing on October 22. Only Caisheng group and Yixing group broke through. Among them, the stock price of green city service increased by 451%, and the return rate of Binjiang service and Baolong commerce was about 200%.

Time financial mapping

With the continuous development of the industry, cornerstone investors also began to shift from simple investment behavior to more in-depth cooperation. Among them, Tencent, Alibaba and other Internet giants join, especially attract market attention.

Tencent and Jingdong have respectively subscribed for us $45 million shares and US $20 million shares respectively behind the outstanding business enterprise services which have just been listed. On May 14, Tencent also spent $114 million on its shares in Shimao services.

On August 13, Evergrande announced the introduction of 14 strategic investors with a total financing amount of HK $23.5 billion. In the luxury war investment team, Tencents figure appears again, with an investment amount of HK $1.2 billion. At the same time, Alibaba associated Yunfeng fund has invested HK $1.5 billion.

Behind this is the ambition of property companies and Internet giants to tap community users. As early as 2014, when huaxiannian split up the colorful life and went to Hong Kong for listing, he had already seen the huge flow resources of owners behind the property. However, the long-term downturn in the market value of color life, to a certain extent, indicates that this part of resources is difficult to be activated and utilized by property companies themselves.

Yu Haihua, assistant president of color life, told time finance that before meituan and Didi, Caisheng had tried to sell takeout and taxi service, but none of them succeeded. We find that it is very difficult for property companies to turn themselves into e-commerce companies. Whether it is talent or resources, they can not keep up with it.

In this context, color life turned to seek the help of Internet enterprises, and introduced Jingdong and 360 two giants to become the battle cast. In October 2019, color life cooperated with Jingdong to launch Jingxuan service to optimize the community + commercial use scenarios; in June 2020, the two sides cooperated to enter the express cabinet business and explore the development direction of community + logistics.

Tencent and Alibaba, two Internet giants, have also launched two platforms, namely Tencent Haina and nail future community, to tap community users. But for the off-line Internet enterprises which do not have advantages, access to community traffic must also rely on the help of property management enterprises. In this context, it has become a cost-effective choice to invest in large-scale property management enterprises to access more community traffic. When investing in Shimao service, Xia Yao, managing director of Tencent investment, once said: further integration of online and offline and digital transformation of enterprises will be the general trend. Since the first property management enterprise was listed in 2014, the industry has always regarded the owner value-added service as the future business growth point. But up to now, many attempts on value-added services for owners have failed. In essence, the industry is still in the state of sitting on the ground to collect rent. With the entry of Internet giants, property management enterprises may find a new profit direction in value-added services and usher in a break. Source: time weekly editor: Chen Hequn_ NB12679

Tencent and Alibaba, two Internet giants, have also launched two platforms, namely Tencent Haina and nail future community, to tap community users. But for the off-line Internet enterprises which do not have advantages, access to community traffic must also rely on the help of property management enterprises. In this context, it has become a cost-effective choice to invest in large-scale property management enterprises to access more community traffic.

When investing in Shimao service, Xia Yao, managing director of Tencent investment, once said: further integration of online and offline and digital transformation of enterprises will be the general trend.

Since the first property management enterprise was listed in 2014, the industry has always regarded the owner value-added service as the future business growth point. But up to now, many attempts on value-added services for owners have failed. In essence, the industry is still in the state of sitting on the ground to collect rent. With the entry of Internet giants, property management enterprises may find a new profit direction in value-added services and usher in a break.