Extremely rabbit express money burning: Tongda system encircles pinduoduo, oppo blood transfusion

 Extremely rabbit express money burning: Tongda system encircles pinduoduo, oppo blood transfusion

He Hongyuan

Pinduoduo system is the first impression of the world for the polar rabbit express. But perhaps, the imagination of this company is no less than pinduoduo itself. The express delivery industry pinduoduo is the current capital markets evaluation of the extreme rabbit.

Recently, the 21st century economic reporter confirmed from several Yunda franchisees that Yunda issued the notice on banning the agency of polar rabbit business in the intranet on October 19, officially banning GEE rabbit. A number of Tongda franchisees have disclosed that Shentong and Yuantong have issued similar notices.

Jitu express is an e-commerce express company in Southeast Asia. The founder Li Jie was the founder of oppo Indonesia company. He quickly established an express logistics network in Southeast Asia through the sales network of oppo Indonesia, and became the leader of express delivery in Southeast Asia in less than 5 years. In 2019, by investing and holding Shanghai Longbang Express (the second and third tier express enterprises in the domestic express industry), Jitu directly obtained the express business qualification and network. At the same time, it learned from the development experience of Southeast Asia, and took advantage of oppos domestic sales network and logistics demand to launch the network quickly. It began to operate formally in March 2020. According to Guoxin Securities research, as of August this year, the daily average business volume of polar rabbits has exceeded 7 million.

A number of express franchisees said that pinduoduo express demand is the basic plate that the rabbit claims to the outside world. Pinduoduo has given a lot of support to the very rabbit business and will participate in new financing. At the beginning, the industry was not optimistic, but now, the development of extremely rabbit is far beyond expectations. Some senior express personnel said.

In addition, senior executives of Tongda Department analyzed to the 21st century economic reporter that the emergence of the pole rabbit represents that the express industry is still an incremental market. By implication, this is not a zero sum game. Although, Tongda system is using practical action to block the polar rabbit.

It is the current situation of the extreme rabbit that the siege is not stopped and the money is constantly burning.


It is specifically mentioned in the above notice that Yunda Expresss affiliated franchised companies (including the contracted area) shall not join in the Jitu network and the contracted area for any reason and in any form; both sides of the agency shall not act as the agent for the express business of Jitu in any form or for any reason. The distribution center shall strictly check and collect the evidence for the express which has entered into the transfer link, collect evidence and report it, handle it according to the problem piece and return it with the original order; for the extremely rabbit express which has entered the terminal network, the terminal branch company shall collect evidence and report it, handle it according to the problem piece, and inform the sending branch to inform the recipient to collect it by himself.

In addition, Yunda also stressed that it is necessary to strictly implement the exclusive operation for the extreme rabbit express. If the network company (contract area) has a franchise, agent, or site, it will be fined 5000-2000 yuan as the case may be, and require rectification within a time limit. If the situation is serious, it will be refunded. If it is found that the package contains Jitu express, it will be treated as the agent of Jitu business, and will not be accepted He complained. Once the behavior of acting as an agent of Jitu express telephone service is verified, a penalty of 1000 yuan / ticket will be imposed. The above notice shall be implemented in the whole network from the date of promulgation (October 19, 2020). In response to this, the extreme rabbit side responded, do not comment on the behavior of friends..

Under the siege, it is performance pressure. According to the data of the State Post Office, in September, the industry completed 8.092 billion pieces of express business, an increase of 44.6% over the same period last year. According to the announcements of various companies, Shunfeng, Yunda, Shentong and Yuantong completed 7.3, 14.6, 860 and 1.22 billion pieces respectively, with a year-on-year growth rate of 60.4%, 64.9%, 18.6% and 50.2% respectively. Shunfeng and Yunda continued to lead the way, and Tongda had a significant differentiation.

But the price war continues. In September, the average unit price of express delivery across the country was 10.19 yuan, down 1.41 yuan (- 12.2%) year on year, with a slight rise compared with the previous year.

The new polar rabbit is one of the driving factors of the price war. In the current period, the brand concentration index CR8 of express delivery industry was 82.9%, which was the seventh consecutive month of decline since February this year. Polar rabbit has gradually changed the pattern of the industry.

At present, the polar rabbit is still excluded from the ecology by Ali and Jingdong. According to the statistics disclosed in the announcement of the State Post Office and various companies, in last year, the number of express delivery on Alibaba platform accounted for more than 40% of the total express delivery volume, pinduoduo accounted for more than 30%, and Jingdong accounted for nearly 6%.

In addition, according to the information provided by polar rabbit, as of June, it has 1043 long-distance transport vehicles in China, of which 354 are self-employed vehicles. More than 1000 transport trunk lines have been planned to achieve 80% inter provincial connectivity.


Behind the beyond expected development is the unique basic plate of the extremely rabbit. Its self orientation is: Internet Express enterprise.

According to the official website of Beijing University of science and technology, Li Jie, a graduate, joined Jiangsu Anhui Bubugao company in 1998 as the general manager of AV business department, and served as the general manager of oppos Jiangsu Anhui region in 2008. In 2015, Li Jie established J & teexpress, a technology-based express company, and started to expand markets in Vietnam, Malaysia, Thailand and the Philippines in November 2017.

On the other hand, Huang Zheng, founder of pinduoduo, is one of the four disciples of Duan Yongping, founder of Bubugao. Li Jie and Huang Zheng have a lot of relations with Duan Yongping. Therefore, the outside world regards the extreme rabbit as pinduoduo. However, in the industrial and commercial registration data, there is no correlation between the two. According to its official website, its cooperation platforms include pinduoduo, Suning, oppo, vivo and Dangdang.

Extreme rabbit running, of course, not only to spell more background, the focus is on money and flow. According to the aforementioned express sources, in terms of business volume, pinduoduo and oppo are inclined to the polar rabbit. And in the early stage, Duan Yongping did invest a lot of money for the pole rabbit. Based on the current business growth, extremely rabbit financing is quite smooth, not bad money.

In addition, due to its operation experience in Southeast Asia and oppos own supply chain advantages, the company has a certain industrial foundation and its corporate governance structure is relatively clear. Extremely rabbit let capital see express industry break through the mouth. They said.

Tongdas own franchisee crisis has also given a very rabbit window period. A number of franchisees have revealed that it is difficult for them to survive because of the payment and high penalty. In addition, according to the 21st century economic report, the reporter obtained a number of access department network closure table, which shows that the network is not only turbulent. It is worth noting that for the network turbulence, some enterprises have refuted rumors to the outside world.

In this case, the rabbit can give franchisees higher distribution fees, and to the market lower freight. Its a temptation for all.

At present, franchisees are still expanding rapidly, and oppo background franchisees are relatively more, but there are also many access systems. (based on different stocks) the future situation is not certain. The extreme rabbit told the 21st century economic reporter.

Of course, there are many ways to avoid blocking. Due to the limitation of Tongda system franchise system, it is difficult to determine where the list belongs.

With the double 11 approaching, the test for polar rabbit is just beginning.

(author: he Hongyuan, editor: Xu Xu)

Source: responsible editor of 21st century economic report: Wang Fengzhi_ NT2541