This year, tmall double 11 has been upgraded from Bachelors Day to nunchakus. The pre-sale will be launched on October 21. Consumers can buy in two waves. November 1-3 is the first wave, and November 11 is the second wave. This means that this years double 11 is three days more than in previous years, and consumers can pay the balance of pre-sale goods on November 1 and receive the goods 10 days in advance. Making more people buy houses in tmall is an important part of the new generation of tmall double 11. As in previous years, property sales will not be included in the total Gmv of this years double 11.
On the 16th of last month, Alibaba just announced the establishment of a real estate department and launched the tmall good house platform. On September 16, Alibabas shopping platform tmall and E-House launched a strategic cooperation to jointly launch the tmall good house platform. (Peng Lihui)