Wang guanran, an analyst at CITIC Securities, said that live e-commerce has become a new strategic competition direction for the two leading players in the track. At present, Kwai Chung and tiktok have set up a power supplier. CITIC views that fast Kwai community deep private area traffic, strong fans sticky, with strong conversion rate, high traffic value characteristics.
In the 1-8 month of this year, Kwais commercial sales increased 2.5 times compared with the same period last year and the head customers increased 2.6 times. Fast platform creates short video + live + Kwai Kwai store to form a closed loop with goods and consumption, making the path to grass shorter.
CITIC Securities expects that Kwai will continue to accelerate its commercialization, and on the one hand, further release user value; on the other hand, it will help to drive its upstream and downstream related e-commerce and game industry to reduce its traffic costs.
Kwai Tung Union Star data combs the latest concept stocks, including head agents blue cursor, digital technology, race group, Leo shares, and short video service partners Jinke culture, gravity media, as well as the advertising service providers global printing and data support side of the capital line.