Chen Xiaoping, deputy director of Jiangxi Provincial Department of culture and tourism, Liu Lian, deputy director of industry promotion division of Industry Development Department of Ministry of culture and tourism, SUN Hao, deputy general manager of China Animation group, Huang Yuqing, vice chairman of Nanchang CPPCC, Li Hua, vice chairman of Taihao group, AI Qiang, President of Taihao Creative Technology Group, Liu Yuejun, Executive Secretary General of China virtual reality VraR industry university research alliance, and Ni, CEO of Xigu Technology Co., Ltd Leaders and managers of culture and tourism system, representatives of universities, scientific research institutions and enterprises, as well as experts and scholars in the field of cultural and tourism at home and abroad, such as Mitchell, CEO of polyhedron vrstudio, Harry ketamo, chairman of Finlands headai company, Peter westbacha, father of slush founder angry birds, Hui Xinchen, vice president of shell house search, etc Representatives from textile, equipment manufacturers, investment institutions, news media and other parties attended the Yunfeng meeting.
As one of the important activities in the 2020 world VR industry conference series, the cultural tourism sub forum deeply discusses the prospects of VR, AR, Mr and other technologies in the development of cultural tourism industry, the innovation in the construction of new infrastructure, the application in digital experience space, mastering the global development trend of the industry, sharing the new achievements of cultural tourism development under the technology empowerment, and building the industry The exchange and cooperation platform provides new ideas, new power and new mode for the development of cultural and tourism industry.
Chen Xiaoping, deputy director of Jiangxi Provincial Department of culture and tourism, said in his speech that technological innovation represented by VR technology has brought new opportunities and challenges to the development of Jiangxis culture and tourism industry. Under the background of normalization of epidemic prevention and control this year, with the addition of 5g concept, the new VR + tourism model has become one of the effective methods with the lowest cost, quickest time and ease the pain of the tourism chain. Cultural and tourism business space has been further expanded, and the experience of tourists and visitors has been further optimized.
(speech by Chen Xiaoping, deputy director of Jiangxi Provincial Department of culture and Tourism)
(speech by Liu Lian, deputy director of the industry promotion department of the Ministry of culture and Tourism)
SUN Hao, deputy general manager of China Animation group, said in his speech that China Animation group has actively played the role of central enterprises and united with relevant universities and enterprises to jointly build a national platform for the transformation and application of VR technology in culture, tourism, cultural relics and intangible cultural heritage. In the future, VR technology will be committed to promoting the upgrading of cultural tourism industry and innovation of business forms and business models.
AI Qiang, President of Taihao creative group, said that as a local VR leading enterprise, Taihao has been thinking about how to use the cultural and tourism resources of Jiangxis unique scenery to add VR technology wings, so as to give VR + cultural tourism more vitality value embodiment and eternal inheritance. In response to Nanchangs major VR industrial layout of one city, two parks, Xiaolan VR industrial base jointly built by Xiaolan economic development zone and Taihao creative group is also making efforts to build Jiangxi VR industry ecological chain with Nanchang as the center.
(speech by AI Qiang, President of Taihao creative group)
Focusing on the theme of VR and culture and tourism, the keynote speech of the forum was launched from the perspectives of VR technology, VR interest, VR film and television industry, culture, tourism and science and technology. The guest speeches were brilliant and gave new vitality to Chinas cultural tourism industry. Liu Yuejun, Executive Secretary General of VR / AR industry university research alliance of Chinese universities, shared new opportunities for VR cutting-edge technology and cultural and tourism development. Senior executives from polyhedron vrstudio, Xigu technology, headai, slush and shell house hunting in Italy focused on VR industry, new world order brought by VR technology development, VR tourism and social networking, new technology to create new talent channels and VR education The new scene, VR application in space and other topics were introduced. Experts and scholars from home and abroad and representatives of enterprises and companies spoke freely, sharing and exchanging technical innovation, design creativity and operation strategy.
(Liu Yuejun, Executive Secretary General of VR / AR industry university research alliance of Chinese universities delivered a keynote speech)
(Nick Mitchell, CEO of Xigu Video Technology Co., Ltd., delivered a keynote speech)
(Peter vesterbacka, father of angry birds)
During the round table discussion, Liu Zhaohui, chairman of Zhihui group, Han Feng, chairman of Nanjing crystal stone Digital Technology Co., Ltd., Zhang Bo, vice president of Beijing Phoenix Digital Technology Co., Ltd., Niu Tao, vice president of China Association of small and medium sized business enterprises, Ma Ji, CEO of Beijing panoramic Information Technology Co., Ltd., and Shi Weian, director of digital culture and Tourism Department of poly performance, focused on how digital culture and tourism become the innovation point of internal circular economy The in-depth dialogue was carried out on product innovation brought by technology development, new scene brought by digital cultural tourism IP, how to achieve short-term curve overtaking, how to break through innovation points, how to create new cultural and tourism applications, open up new digital economic situation, how to realize discontinuous innovation, experience and investment value brought by science and technology to traditional live performance Discussion, wonderful.
(Roundtable Forum on how digital culture and tourism become the innovation point of internal circular economy) source of this paper: public news editor: Chen Tiqiang_ NB6485
(Round Table Forum on how digital culture and tourism become the innovation point of internal circular economy