Those advantages, abilities and even cognition gradually devalued under the new business state and new law have realized the evolution and value-added because of the continuous strategic investment and innovation investment. Whether it is the eagle nest plan for talents or the three driving forces for business, quasi Unicorn Thunderbird technology is practicing constant preparation. In Li Hongweis opinion, innovation is a systematic project, which must be the continuous practice of methodology.
The essence of driving success is probability
There is a saying that new is not created, but grows and evolves. The task of an enterprise is to discover it. So is Thunderbird.
Although born in the home appliance industry, Thunderbird technology is essentially an Internet company. The goal of Internet companies is never to meet the single needs of the same user. They always hope to meet the different needs of the same user as much as possible. There is no boundary not only between users, but also between users needs. Therefore, Thunderbirds business exploration has been committed to breaking the boundaries for a long time.
In the past period of time, quasi Unicorn Thunderbird technology has been implementing efficiency driven, strategic driven and innovation driven. This is a flexible combination, with different emphasis at different stages in different periods. However, the ultimate goal is to hope that the synergy and chemical reaction between them can meet the different needs of users highly superimposed in the family scene.
In an interview with a reporter from streaming media network, Li Hongwei analyzed in detail the three driving forces of quasi Unicorn Thunderbird technology.
The first is efficiency driven. The platform business development of Thunderbird technology is mainly driven by efficiency. In this battlefield, whether it is smart TV or smart screen, Thunderbird technology achievements are obvious to all. As of June 30, 2020, TCL TV operated by Thunderbird technology had an average daily startup time of 6.14 hours, with an ARPU value of HK $23.9; in the first half of the year, its revenue was HK $400 million, an increase of 60% over the same period of last year, of which the revenue of video payment sharing and membership card increased by 76.6% and the income of value-added business increased by 136.5%.
Then there is strategy driven. In addition to the continuous promotion of platform business, Thunderbirds OS products and AIX IOT businesses need to continue to invest in strategic research to find the breakthrough point of innovation business.
In the era of three waves coexisting, multiple intergenerational business models are being carried out at the same time. However, from the perspective of the thinking pattern of after waves beat the waves, it is very clear who will produce stronger enhanced loop effect in five years for all parallel business models today. Li Hongwei said, commercial competition, like war, should always maintain strategic thinking and seek strategic victory, instead of focusing on the gains and losses of one city and one place. Most of the time, in the face of an enemy who is obsessed with competition, he is limited to / satisfied with / obsessed with the success of one city, while we pursue strategic success and win through the strategy of differentiation.
The last is innovation driven. Although efficiency driven and strategic driven are also closely related to innovation, the biggest difference between them is that one is deterministic innovation, the other is non deterministic innovation. If we quantify it, from the perspective of direction success rate, the directional success rate of strategic driven business is more than 50%, while that of innovation driven business is only below 30%. But Li Hongwei hopes Thunderbird technology can do more things with a success rate of less than 30%.
Innovation driven is not Newtons world view, but Darwins world view or quantum mechanics world view. Both Darwins world outlook and quantum mechanical world outlook have one characteristic, that is, they cant be predicted accurately. Li Hongwei said, from a macro point of view, AI must be the future direction. But can we succeed in some business innovation based on AI or combine it with a specific scenario? Its a probability question.
Like reform and opening up, Li Hongwei tried to implement innovation incubation mechanism within Thunderbird technology. If the proportion of Thunderbirds investment in efficiency driven, strategic driven and innovation driven last year was 80:5:15, then in 2020, the proportion will become 60:20:20.
The quasi Unicorn Thunderbird technology is becoming more and more radical in the exploration of new business. In the past, Thunderbird technology may not touch the game of life and death before the last moment of five years development, but now Thunderbird technology has pushed its chips to the center of the game.
Cards serve big screen and family IOT
Success is a probability problem. If you dont pursue 100% success, it doesnt mean you cant do 100% effort. In fact, on the contrary, Thunderbird launched 3-5 innovative businesses with a success rate of less than 30% this year, each of which has undergone a well thought out sand table before it starts. Although the result is unknown, it can improve the probability of success in probability.
In the past year or two, Thunderbird, like many Ott manufacturers, has faced two challenges: endogenous growth and external expansion. The former lies in the fact that the incremental market tends to be saturated, and it is necessary to turn back to the stock market to obtain profits; the latter lies in the urgent need to force core competence out of the comfort zone and find a larger market. The ability to integrate and connect the old and new business determines whether you are the strongest king or ordinary player.
We basically won the battle of big screen Internet platform business, but in the war of getting more users , we have not yet won a complete victory. We have made some achievements in the business of Thunderbird technology alliance, but then, in the wars of second-line brand TV sets, cable operators / IPTV nationwide comprehensive cooperation, hotel business and other wars, whether we can win is one of the foundations for determining the scale of our users and then our long-term development.
Horizontal expansion, upstream and downstream expansion and expansion based on core competence / technology are the next things Thunderbird will do. All these businesses are included in the framework of Thunderbirds family member housekeeper.
At present, Thunderbird has a small number of home IOT users, and has already started to work with various content partners to provide services for home IOT users. Li Hongwei disclosed that Thunderbird technology will soon establish a multi screen business unit. On the one hand, it will develop cross platform business. On the other hand, it may try some pure Internet business that has nothing to do with big screen, such as Chinese as a foreign language education.
The quasi Unicorn Thunderbird technology is redefining itself. From single large screen business to family multi screen business, from online member service to online and offline grand gathering member service, from Pan entertainment platform to intelligent service platform Its a big game. In this bureau, some businesses focus on the present and want to see results quickly driven by efficiency, such as platform business; some businesses bet on the end and give sufficient time to grow under the strategic drive, such as operator business.
At different stages, Thunderbird technology has different operational strategies. Efficiency driven, strategic driven and innovation driven are not entirely different, they overlap each other. Li Hongwei said that at present, Thunderbird technology is in the core area of strategic drive, and is willing to take risks for innovation, but it has also set aside a margin of safety in terms of plans, objectives and strategies to fight against all kinds of unknown contingencies.
This is very in line with Li Hongweis style, he is not a person who cant touch the cards with suoha.
Dealing with the diversity of products and screens
CEOs with technical background tend to position themselves as product managers. Ma Huateng says he is Tencents largest product manager. Ding Lei says he is a product manager with more than 90 points. Lei Jun is positioned as chief product manager in Xiaomi. Zhou Hongyi once said that excellent CEOs are often first-class product managers.
In the past three months, Thunderbird has recruited more than 20 product managers. He is a high-level PM. From building a team to formulating strategies, from setting goals and processes to participating in product details discussion, he is like a high-level PM.
In the competitive strategy of Thunderbird technology differentiation, products are also an important part. For example, at the hardware level, TCL and Thunderbird are the first to promote the rotating smart screen in the industry, emphasizing the integration of large screen and mobile phone; at the software level, Thunderbird calls for creating vertical screen ecology and emphasizes reducing the users cost.
For the current smart screen user experience, Li Hongwei thinks there is still a lot of room for improvement. In his opinion, Thunderbird technology needs to reduce the user cost again and again. For example, the information screen mode can directly reduce the startup cost, and users can even use the smart screen as a speaker at zero cost. These are the sustainable optimization points. Li Hongwei thinks that he should spend more time here as a product manager.
In addition, Li Hongwei continues to do marketing in a variety of ways. The office area of Thunderbird technology can be seen everywhere with conference efficiency improvement and other methodological Yilabao. It also holds the banner of we pursue the first and firmly believe that we can win the first. He even insists on writing a letter to all employees every month.
Humility is mentality, and winning is faith. This sentence appeared on the third anniversary of Thunderbird technology. Li Hongwei wrote an open letter to all employees: winning is faith represents our determination to be the first and our fighting spirit. Humility is mentality represents our awareness and action of continuous learning, self-examination and self-improvement. Only when we know we dont know what we dont know, we can continue to strive for excellence through scientific study and constant pursuit of excellence.
Li Hongwei said in the letter to all staff that the future organization is not the company employing employees, but the employees employing the company. Everyone determines the future of Thunderbird technology. What Thunderbird technology will experience next is the success of a core business to the success of three-dimensional business, and a change from contingency to necessity at all levels of business, organizational capacity and the company. To achieve this, Thunderbird technology needs to make more strategic investment and innovation investment. Qualitative change is happening in Thunderbird technology. In the past year, quasi Unicorn Thunderbird technology has proved its ability to bring changes, variables and variables to the living room large screen industry. In the coming year, from the living room screen to the home IOT, the quasi Unicorn Thunderbird technology is trying to step on the drum beat of the rhythm of the times. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
Li Hongwei said in the letter to all staff that the future organization is not the company employing employees, but the employees employing the company. Everyone determines the future of Thunderbird technology. What Thunderbird technology will experience next is the success of a core business to the success of three-dimensional business, and a change from contingency to necessity at all levels of business, organizational capacity and the company. To achieve this, Thunderbird technology needs to make more strategic investment and innovation investment.
Qualitative change is happening in Thunderbird technology. In the past year, quasi Unicorn Thunderbird technology has proved its ability to bring changes, variables and variables to the living room large screen industry. In the coming year, from the living room screen to the home IOT, the quasi Unicorn Thunderbird technology is trying to step on the drum beat of the rhythm of the times.