What are the solutions to this problem? Next, we select the four highlights of the global monitoring solution for in-depth analysis.
Cross media budget allocation optimization helps customers get the best return on investment
u00b7Under certain budget conditions, the optimal arrival effect can be obtained through different media combinations;
u00b7By selecting different combinations, we can achieve the same target audience arrival rate with the lowest cost;
AI has strong support, real-time screening of abnormal traffic
According to the white paper 2019 on the abnormal traffic of domestic Internet advertising published by GuoShuang, the proportion of abnormal Internet advertising exposure in 2019 accounted for 32.2%, an increase of 4.2% compared with that in 2018, and the proportion of abnormal click increased significantly, accounting for 33.8%. The existence of a large number of abnormal traffic directly damages the interests of the brand, which is also a headache for the brand.
Only by relying on enough data and powerful AI capabilities, can we analyze the characteristics of abnormal traffic in a more detailed and more dimensional way, discover and filter out the abnormal traffic in time, and reduce the loss. Based on the big data and AI capabilities accumulated by GuoShuang over the years, qiaohao can help the brand overcome this problem.
The addissector (Internet advertising monitoring and analysis optimization platform, hereinafter referred to as AD) automatically identifies abnormal advertising exposure and click behavior through AI algorithm combined with historical data, which can provide minute level and 3-minute delay data statistical analysis, and help brands find and eliminate abnormal traffic in a timely manner. Behind every exposure of advertisement, ad will cross calculate through 90 + dimension anomaly judgment technology, which makes advertisers more considerate and less uneasy.
Public and private domain monitoring is combined to evaluate the effect of advertising transformation
For brands, in order to accurately evaluate the transformation effect of media, it is far from enough to carry out advertising monitoring in the public domain, which must be combined with the transformation data of private domain. GuoShuang has the capability of full link monitoring and powerful data analysis. Through the public-private domain connection monitoring and the construction of multi-dimensional analysis with hundreds of dimensional index combinations, GuoShuang can truly restore the consumers journey in an all-round way, help the brand understand the key transformation path, and optimize the marketing strategy more targeted.
In addition, for the e-commerce platform, based on its unique technology, GuoShuang has also developed a jump ID connection scheme, which can efficiently connect the brand front-end advertising data and the back-end e-commerce transaction transformation data without relying on the media return device ID, providing an effective basis for grasping the characteristics of e-commerce transformation path, media selection and budget allocation of different segments.
Continuous precipitation of data assets to drive digital transformation of enterprises
With the help of the public-private domain connection monitoring, the public-private domain data can be opened and flowed. Through the construction of the data platform, the data of the brand under the multi scene and multi-contact can be precipitated, and combined with the GuoShuang knowledge base, various models can be constructed to form an enterprises digital intelligence brain, continuously guide business decision-making, and drive the enterprises digital transformation. At the same time, with the Bi tool of GuoShuang, all kinds of data of enterprises can be visualized in multi dimensions, which is helpful for enterprises to make deeper analysis and decision. The above are some of the highlights of GuoShuangs global monitoring solution. By providing a global business intelligence evaluation system from advertising to sales growth for brands, GuoShuangs global monitoring solution has been favored by brands from many fields, such as automobiles, airlines, and consumer goods, and has brought visible value to customers. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
With the help of the public-private domain connection monitoring, the public-private domain data can be opened and flowed. Through the construction of the data platform, the data of the brand under the multi scene and multi-contact can be precipitated, and combined with the GuoShuang knowledge base, various models can be constructed to form an enterprises digital intelligence brain, continuously guide business decision-making, and drive the enterprises digital transformation.