Upgrading of pinduoduos new brand plan: supporting 100 industrial belts in 5 years

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 Upgrading of pinduoduos new brand plan: supporting 100 industrial belts in 5 years


Second, the expansion of partners: from OEM enterprises in the head to serving high-quality manufacturing enterprises in China, the number has increased from 1000 to 5000;

Third, more resources should be invested: 10 billion subsidies, second business groups and other powerful resources are added to the support resource package to provide customized brand promotion programs for enterprises;

Fourth, the innovation of cooperation mode: from helping OEM enterprises incubate their own brands, it is upgraded to four modes: independent brand cultivation of OEM enterprises, brand building of well-known brands, support of new and sharp brands, and reconstruction of old domestic brands.

Chen Qiu, vice president of pinduoduo, said that the purpose of this new brand plan upgrade is to further give full play to the advantages of platform wide consumers, big data consumption and technology, and to unite forces from all walks of life in the industry to support Chinese manufacturing enterprises in embracing new consumption, creating new brands and realizing new intelligent manufacturing, so as to boost the formation of a new economic development pattern in China.

In a year and a half, more than 1500 enterprises have participated in the customized R & D of new brand plan of pinduoduo, with more than 4000 customized products launched in total, with orders exceeding 460million, and daily customized commodities sales of more than 2 million in the third quarter of this year

According to public information, at the end of 2018, pinduoduo launched the new brand plan, focusing on the growth of Chinas small and medium-sized manufacturing enterprises, providing enterprises with research and development suggestions, big data support and traffic inclinations, helping small and medium-sized enterprises to meet the real needs of platform consumers at the lowest cost and cultivate new brands. Within a year and a half, pinduoduo platform has emerged many high-quality OEM independent brands with annual sales of more than 100 million, such as beiyingshuang, Kaiqin, jiaweishi and Sanhe.

Since the launch of the new brand plan, pinduoduo has received applications from tens of thousands of manufacturing enterprises, many of which are not OEM factories, but have high-quality production capacity, and some have already explored innovative brands. Chen Qiu revealed that brand is a common problem faced by Chinese manufacturing enterprises. Over the past year, especially after the epidemic situation led to a large number of enterprises turning to the domestic market, Pinduoduo has cooperated with several industrial belts and enterprises to explore more brand support modes, which has achieved fruitful results. The brand building of well-known brands, the support of new and sharp brands in the industrial belt, the reconstruction of old domestic brands, and the cultivation of independent brands of OEM enterprises before, the new brand plan runs through the brand building process of mainstream manufacturing enterprises and common scenes of industrial belt in China. Brand is the need of manufacturing in China as a whole. Now is the time and condition to extend these models to more scenes, Chen said. (Yan Yan) source of this article: Wang Fengzhi, editor in charge of Netease science and Technology Report_ NT2541

Since the launch of the new brand plan, pinduoduo has received applications from tens of thousands of manufacturing enterprises, many of which are not OEM factories, but have high-quality production capacity, and some have already explored innovative brands. Chen Qiu revealed that brand is a common problem faced by Chinese manufacturing enterprises. Over the past year, especially after the epidemic situation led to a large number of enterprises turning to the domestic market, Pinduoduo has cooperated with several industrial belts and enterprises to explore more brand support modes, which has achieved fruitful results.

The brand building of well-known brands, the support of new and sharp brands in the industrial belt, the reconstruction of old domestic brands, and the cultivation of independent brands of OEM enterprises before, the new brand plan runs through the brand building process of mainstream manufacturing enterprises and common scenes of industrial belt in China. Brand is the need of manufacturing in China as a whole. Now is the time and condition to extend these models to more scenes, Chen said. (Yan Yan)