In the field of intelligent media, traditional streaming media, outdoor large screen, building elevator and other scenes have entered the red sea of the market, while toilets in public places such as high-end shopping malls, office buildings, airport stations and other public places are becoming a new blue ocean. Relevant data show that the annual market size of the public health market has exceeded 100 billion, with huge potential. 72 media with a keen sense of smell, seize peoples convenient boring time to content marketing, innovative toilet intelligent advertising screen into a new media platform, quickly leading the market.
By building an overall solution covering all levels of government, businesses and C-end consumers, 72 media has solved many common market pain points in public health space at one stroke, and introduced digital technologies such as 5g, AI, Internet of things and innovative business model into the public health room scene, which also opened the prelude of digital upgrading of public toilets in China.
According to the scene characteristics of public toilets and audience behavior habits, 72 media has created a perfect software + hardware solution, and through advertising revenue to fully cover the operating costs, it can achieve the win-win situation of enterprises, agents, consumers and owners of public toilets. At the hardware level, 72 media has created a number of products, including intelligent advertising screen and intelligent public welfare tissue machine, which can not only provide sufficient advertising display window, but also effectively improve the toilet experience of consumers, realizing the effective complementary of advertising benefits and social benefits. At the software level, through interactive advertising app and interactive mall app, we can fully open the online and offline scenes, and help the comprehensive release of commercial value
While working with the government and channel merchants to go deep into the public toilet scene, 72 also attaches great importance to the end-user experience. Through the self-developed small programs and apps, it introduces interesting content such as videos, games and psychological tests, which can enhance the interaction of C-end consumers. On this basis, it introduces the cooperation of Jingdong, pinduoduo, Taobao and other online shopping platforms to further explore the commercial value behind the traffic. At present, the core products of 72 media have been widely covered in shopping malls, government units, parks, airports, railway stations and other places in many first and second tier cities in China.
As a technology-based company focusing on intelligent media ecological services in the Post Internet era, 72 media, established in 2018, has maintained a rapid development momentum for more than two years. Up to now, 72 media has covered more than 24 cities in 11 provinces, and set up 5 direct marketing centers in Chengdu, Guangzhou, Shenzhen, Beijing and Shanghai, and developed more than 100 agent franchisees. At present, its cumulative users have exceeded 500000, daily live users have exceeded 20000, daily new users have exceeded 4000, and the total number of orders has exceeded 640000.
Under this momentum, the revenue of 72 media will reach 120 million yuan in 2019. In the first half of this year, even under the influence of the epidemic situation, it rose against the trend, with revenue of RMB 7.54 million in the first half of this year, and the year-on-year high growth has no suspense. It is worth mentioning that the advertising revenue, as the new pole of the 72 media revenue, has increased by more than 300%, and the scale effect has initially appeared. It is estimated that by the end of 2020, the revenue of 72 media will exceed 300 million, the number of users will exceed one million, and more than 35 cities will be paved. In the next three years, the profit will achieve a rapid growth of more than twice.
At the launch ceremony of listing, 72 media and green capital group jointly launched the listing ceremony in the United States. It is reported that before listing, 72 media plans to conduct two rounds of equity financing, in order to further enhance the companys market competitiveness and expand market share, so as to impact IPO with better market value. At present, the listing structure of the company is under construction.
Xiang Keming, chairman of 72 media, said at the launching ceremony that 72 media has been committed to the layout of intelligent media in the 5g era. Through continuous innovation and breakthrough, 72 media has created new intelligent media products and fully interacted with consumers. The listing of 72 media in the United States is an important milestone in the development of the company, and it is also a new driving force for the future. 72 media will join hands with brands of China and other countries to jointly release greater industry value, and create a number of enterprises with fresh vitality and strong competitive advantages with advanced technology and innovative business model.
As the strategic capital side leading the investment, green capital said at the launching ceremony that 72 media, from its establishment to its listing in the United States, should use the market to verify the success of its business model. Asset light enterprises are the preference of overseas capital market investment, and will get better valuation and investment returns. 5g technology will give birth to new media formats. The strong vitality of 72 media during the epidemic period shows us more possibilities and broad development space for intelligent media.
As the leader of 5g smart media in China, 72 media can fly against the wind and achieve great results under the test of the epidemic. It is closely related to the layout of enterprises, the precise positioning of products, and the innovative operation mode. In the future, with favorable policies and broad market prospects, 72 media will create more excellent intelligent screen products and software services, continuously expand the commercial value of intelligent media in more scenes by taking the public toilet scene as a breakthrough, create a new interactive and interconnected advertising situation in the 5g era, and empower more industries in digital transformation and upgrading. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
As the leader of 5g smart media in China, 72 media can fly against the wind and achieve great results under the test of the epidemic. It is closely related to the layout of enterprises, the precise positioning of products, and the innovative operation mode. In the future, with favorable policies and broad market prospects, 72 media will create more excellent intelligent screen products and software services, continuously expand the commercial value of intelligent media in more scenes by taking the public toilet scene as a breakthrough, create a new interactive and interconnected advertising situation in the 5g era, and empower more industries in digital transformation and upgrading.