Cai Hua of foreign terminal: to meet users needs under consumption upgrading is still the certainty cognition of the platform

category:Finance
 Cai Hua of foreign terminal: to meet users needs under consumption upgrading is still the certainty cognition of the platform


It doesnt matter whether we are an overseas shopping e-commerce or a cross-border e-commerce. What matters is that we are a platform for Chinese people to meet the needs of the worlds shopping.

Foreign terminal seeks change in the era of consumption reform

Indeed, from the post-85s to the 90s and then to the 95s, consumers are changing and their consumption frequency is increasing. In particular, generation Z, with a total population of 369 million, has a monthly disposable income of 3500 yuan. At the same time, 64% of these groups use e-commerce platforms every day. For the change of consumer groups and consumer demand, foreign terminal has also targeted to open the mode of overseas direct broadcast, constantly refreshing the marketing mode, constantly following up the consumption demand, and constantly cultivating excellent live buyers, so as to make changes to meet the growing consumption demand.

I would like to share with you what we have done in the past 10 years and what we are doing now. I hope that under the influence of uncertainty, you can get rid of the fog and think about the real influence of what we want to do in the final core. Cai Hua, co-founder and CMO of foreign terminal, said that facing the uncertainty in the future, what our enterprises should do is to do a good job in the core and make influence.