According to the 2019 financial report released by TCL Electronics (01070. HK) at the end of March, Thunderbirds annual revenue was HK $550 million, up 50.7% year-on-year; its net profit was HK $170 million, up 137.8% year-on-year; the income of online members increased by 62.6% year-on-year, and the revenue of innovative businesses such as large screen e-commerce, games and music increased 104% year-on-year.
It seems that the saying the stock market is not competing for the flow, but the peoples heart is indeed justified.
Energy can be recharged
If the growth rate of talent density is not lower than the growth rate of business complexity, the business can maintain benign growth.
Li Hongwei agrees with this idea very much. Although it was born out of the TV industry, Ott always belongs to innovative business. Its development characteristics determine that it will always face continuous challenges and changes, as well as fierce external competition pressure. Therefore, increasing the talent density and controlling the complexity of the organization is a short-term floating loss and long-term beneficial investment.
What kind of leader, there will be what kind of corporate culture. Over the past period of time, attracting, training and motivating talents have become the daily routine of Thunderbird technology. Now it seems that Thunderbird technology is not a strong technology driven company, but a strong talent driven company, which is more in line with the positioning of Thunderbird technology. Although on the surface, the product is the direct expression of the core competitiveness, but behind the product is the technology, behind the technology is the team. Products are just results.
In 2019, quasi Unicorn Thunderbird technology has successively established content center, business data Department, User Research Department This is only the beginning. Li Hongwei said that Thunderbird technology will establish a relatively perfect and more systematic talent structure next. Therefore, in 2020, Thunderbird Technology launched the eagles nest plan against the black swan.
What is eagles nest? In short, it is to overburden existing businesses. The original business team of only 10 people was expanded to 13 people, so that the 3 over allocated personnel can grow and exercise in the business, so as to become an important support after the opening of new business, and ensure the continuous supply of talents.
In the current economic environment, the eagle nest plan will certainly increase the cost of the first quarter. However, in Li Hongweis view, expenditure is only a surface. High talent density not only means combat effectiveness, cooperation and innovation, but also means super immunity.
In fact, even if there is no new epidemic, Chinas economy is undergoing a profound transformation. Chinas GDP growth rate will be 6.1% in 2019, the lowest since 1990. Transformation and upgrading has been the main theme of all walks of life in the past two years. Specific to Ott industry, scale dividend is no longer a certainty. During this period, whether it is to deal with predictable internal and external challenges, or to deal with unpredictable epidemic shocks, the strength of their own immunity determines the future direction of enterprises. Whats more, Li Hongwei regards talents as the foundation of Thunderbird technology.
If Thunderbird is a river, system development and content operation are river water, and talent team is river bed. The width of river bed determines the width of river. At present, 70% of Thunderbirds driving force is driven by talents. Li Hongwei said that the achievements of Thunderbird technology in 2019 are brought by people.
In this way, energy can be recharged.
Anti vulnerability is crucial
Thunderbirds high talent density strategy virtually establishes a set of anti vulnerability system, which is of great importance in 2020 when the uncertainty is increasing sharply.
Taleb, the father of the black swan, mentioned in his book anti vulnerability, that a successful enterprise is one that knows how to accept the inherent unpredictability of things and make use of it. The concept of embracing uncertainty and change is very important. Focus on preparation rather than prediction. Internally, we should improve methods, processes and efficiency; externally, we should look for new opportunities to ensure that enterprises evolve with the changing environment, so as to enjoy the benefits of black swan phenomenon.
Although it is still too early to talk about the impact of the black swan on Thunderbird technology, the essence of the lean entrepreneurship and the eagle nest plan that Thunderbird has been practicing is to prepare for embracing uncertainty and change.
And the sweetness has been tasted. In terms of products, with the concept of smart screen flying all over the world, Thunderbird technology started planning as early as a year ago. TCL u00b7 XESS rotary smart screen, which participated in the research and development, was released last year, and 3000 sets were sold in one minute after the official sale on April 13. From the content point of view, the large screen education and video conference created by the epidemic situation are also in the scope of Thunderbirds preparation, and the diversified cooperation mode established before makes Thunderbirds content partners continue to grow, which makes it possible to launch a valuable zone at the first time. From the data, based on the impact of the epidemic situation on users return to the big screen, and Thunderbirds improved user experience and scene construction, the average daily startup time of Thunderbirds TCL TV during the Spring Festival is as long as 7.9 hours. According to questmobiles data, it has exceeded the per capita number of mobile phones The usage time was 6.8 hours, and the number of existing members increased by 177% year on year.
So, how to make the sweet taste sustainable? Apply the concept of anti vulnerability, ready to look for new opportunities.
In this regard, Thunderbird has rich experience. When the first curve of television is still booming, Thunderbird has begun to cultivate innovative business, set up strategic innovation team, specialized in researching new directions and reserving talents for new directions. Whether it is lean start-up or eagle nest plan, it is actually a part of the growth engine of Thunderbird innovation.
The black swan of the epidemic situation has brought the biggest positive impact on the industry, which is to let more users re-establish their cognition of the big screen, and let more practitioners further establish their confidence in the big screen. But how can we enjoy the benefits of the black swan phenomenon? How to change the flow reserve? How can passers-by become members?
We must quickly improve the product experience, Li Hongwei, a reporter from convective media network, said, there are two important factors. One is to greatly reduce the cost of using the product. When the cost of using the large screen is reduced to almost the same as that of the mobile phone, users will find that the experience of the large screen is better, and they are willing to spend more time on the large screen; the second is to greatly expand the large screen scene and the entertainment side of users The formula is changing rapidly. Whether the large screen can carry more scenes more quickly and widely is also the reason why users are willing to stay on the big screen.
Based on these two factors, Thunderbird has done a lot of preparatory work. On the one hand, through AI enabling, the users cost can be reduced to a very low level, which is particularly prominent on the TCL u00b7 XESS rotating smart screen; on the other hand, scenes are constantly expanded, some based on smart TV capabilities, such as short video, and some based on camera capabilities, such as AI fitness.
TCL u00b7 XESS rotating smart screen
For TCL u00b7 XESS rotating smart screen, Thunderbird has also developed a special vertical screen area. There are short screen videos in the area, Thunderbird and watermelon video, fast hand and so on; vertical screen education, Thunderbird and KaDa story cooperation; vertical screen fitness, Thunderbird and Keep, CoachAI and other cooperation, and Kwai screen paintings, vertical screen 4K content... Li Hongwei thinks that in the future, vertical screen will become a very important product form on the large screen, so the vertical screen ecology of Thunderbird has been under continuous construction. On the one hand, we cooperate with mobile phones, not only through screen projection, but also try to do more and more in-depth integration; on the other hand, we expand more partners and try to create vertical screen scenes and content directly on the large screen.
With the development of the whole smart screen industry, more vertical screen equipment and vertical screen scenes are emerging. There is no monopoly in Internet technology. In fact, many manufacturers have followed up and displayed vertical screen TV on ces2020. However, Li Hongwei is not afraid of being imitated. Only with the participation of more manufacturers can we create a more healthy and extensive vertical screen ecological environment. As long as Thunderbird continuously improves the talent density, it can continue to innovate and lead the way.
The construction of anti vulnerability system enables Thunderbirds to continue their self evolution.
New force glows
As a result of continuous self evolution, Thunderbird has made good achievements in 2019, which is threatened by change. Financial report is the most objective summary of Thunderbird in the past year, and the new forces carefully cultivated are already glowing.
The annual revenue of Thunderbird in 2019 was HK $550 million, with a year-on-year increase of 50.7%; the revenue of video payment sharing and membership card increased by 43%, the revenue of advertising business increased by 34.1%, and the value-added business increased by 107.4%. Li Hongwei used basically meeting expectations to evaluate the report card. He thought it could be faster. However, in the realization stage, he didnt pay so much attention to profits. He paid more attention to the improvement of revenue quality and operation ability reflected in the financial report, because this will bring more long-term, more stable and faster growth for Thunderbird.
Thunderbirds revenue growth in 2019
On the whole, TCL electronic financial report revealed several signals of Thunderbird:
2. The value-added business increased by 107.4% year-on-year, which means that Thunderbirds content partners continue to expand, and the vertical segmentation industries such as children, games and education, as well as the Thunderbird alliance business founded last year, have begun to show off. It is reported that the business expansion of non TCL terminals has enabled Thunderbird to achieve more growth in the past year, with 11 cooperative enterprises and more than 100000 non TCL terminals newly activated in a single month. At the same time, in the field of overseas business, TCL channels online operation in 5 countries, and the cooperation between Thunderbird and more than 120 local mainstream VODs are really promoting the going out of Thunderbird and TCL. Li Hongwei disclosed that Thunderbird will continue to introduce overseas content cooperation, deepen tclchannel user operation, and promote in-depth cooperation with roku and Google. The expansion of overseas business is one of Thunderbirds strategic priorities in 2020.
3. At the end of 2019, the number of existing members increased by 108.9% year-on-year, which means that Thunderbirds previous strategic investment based on members and the continuous improvement of its operation have shown. Li Hongwei attaches great importance to the long-term return of members. He believes that the core business model of Thunderbird in the future is an integrated solution based on family members, which includes not only online audio-visual and value-added services, but also online and offline combined medical and insurance services, as well as off-line on-site electrical repair and electrical maintenance. Last year, Thunderbirds business, which started to carry out gray scale test, has been continuously improving. Li Hongwei disclosed to the reporter of streaming media network, at present, it will not be fully online. We hope to communicate with users relatively cautiously, because once we fully provide corresponding services to users, we hope that this service will make users very satisfied.
4. The number of daily active users in the world reached 20.79 million, an increase of 36.1% over the same period of last year. This shows that the methodology of lean entrepreneurship and the two magic weapons of user insight and data analysis are effectively driving the growth of Thunderbird. Not only is the system iteration accelerated, but also the AI empowerment is rapidly improving the user experience. Glowing in 2019 is just a small site on the way of continuous self evolution of Thunderbird. In 2020, the quasi Unicorn Thunderbird technology will achieve faster growth. In 2020, Thunderbird technology will continue to carry out talent construction and continuously improve the talent density. At the same time, to improve the business conversion rate, not only the quantity index, but also the quality index should be improved; besides the Thunderbird alliance, it will also extend to the telecom operator system, as well as the hotel screen, family education screen, and even fitness screen. In addition, Thunderbird technology will also increase the exploration of new models and new businesses. Thunderbird hopes that it will always be the first person to eat crabs. And in order to eat crabs, Thunderbird technology has been fully prepared. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
4. The number of daily active users in the world reached 20.79 million, an increase of 36.1% over the same period of last year. This shows that the methodology of lean entrepreneurship and the two magic weapons of user insight and data analysis are effectively driving the growth of Thunderbird. Not only is the system iteration accelerated, but also the AI empowerment is rapidly improving the user experience.
Glowing in 2019 is just a small site on the way of continuous self evolution of Thunderbird. In 2020, the quasi Unicorn Thunderbird technology will achieve faster growth. In 2020, Thunderbird technology will continue to carry out talent construction and continuously improve the talent density. At the same time, to improve the business conversion rate, not only the quantity index, but also the quality index should be improved; besides the Thunderbird alliance, it will also extend to the telecom operator system, as well as the hotel screen, family education screen, and even fitness screen. In addition, Thunderbird technology will also increase the exploration of new models and new businesses. Thunderbird hopes that it will always be the first person to eat crabs. And in order to eat crabs, Thunderbird technology has been fully prepared.