From the evening of October 20 to the morning of 21, 160 million people and 140 million people (not heavy) were staying in the live room of Li Jiaqi and Weiya, watching their hard work or buying. According to agency data, the two people sold nearly 8 billion yuan of products in one night, and some data showed that the two people carried about 2.6 billion yuan of goods in total.
On the 21st, the concept of online Red live showed a strong performance, with the trading limits of many stocks such as Yinsai group, electroacoustic and xuanya international. Among them, INSEA group 20, 21 consecutive trading.
On the morning of 22nd, insai group announced that it was still in the exploratory stage for the online Red marketing mode. We should remind investors to pay attention to the risk of stock trading and avoid the investment decision of speculation subject and concept.
On the 22nd, insay group, electroacoustic and xuanya international continued to open high. As of the midday closing, electroacoustic shares rose 15.38%, Ansai group rose 10.47%, and xuanya international rose 3.23%. Since the 20th, insai group has increased by 59%, electroacoustic shares by 41.8% and xuanya international by 27.3%.
300 million people stay in live room of Li Jiaqi and Weiya
At 18:00 on October 20, the lights of one company in Shanghai were bright. This is the base camp of Li Jiaqis live broadcast. Many people dont leave the house until three or four in the morning.
In the late autumn of Shanghai, it was cold outside last night, but the indoor atmosphere was very warm.
Li Jiaqis live broadcast that night was half an hour earlier than originally planned. Near 18:30, Li Jiaqi sat down in front of the camera and instantly entered into a state of excitement. As soon as she opened her mouth, her voice rang through the nearly 200 square meter studio.
Li Jiaqi is on the air
The live products that night filled the shelves in the studio. In the other space outside the camera, there are beds, massage chairs and other large commodities, as well as 11 hermes bags, which are the prizes of the nights Live Room lottery.
Li Jiaqi, of course, is the center of the room, and all the miscellaneous people cant get close to it. The staff repeatedly reminded reporters not to move at will and not make any noise.
Tens of millions of girls are connected to the other end of the studio. Less than 0:00, the number of people watching the live broadcast room exceeded 100 million.
In order to prevent everyone from sleeping, Li Jiaqi took out a gong at 0:00 and began to knock. The live broadcast was quite lively. Some netizens said that they were already very sleepy, so Li Jiaqi woke up again, opened his eyes and then snatched. Many people said on microblogs that the atmosphere was like Chinese New Year.
That nights live broadcast also gave birth to a new vocabulary: Qi sleepy incomparable. It means squatting in Li Jiaqis live room until he is sleepy, and his eyelids start fighting, but he still insists on watching the live broadcast.
At more than 2 a.m., Li Jiaqis live broadcasting team cheered as soon as the live signal was turned off. In more than 7 hours of live broadcasting, he recommended 123 products in total.
Organization: sales volume of two people is nearly 8 billion yuan
That night, she cut her hands less than 1000 yuan, its too difficult to rob. I didnt get a mobile phone card, and I couldnt understand the rules when I read it for the first time.. Later, she simply did not care about the gifts, and placed the order in the brand flagship store. What I dont want to buy, I suddenly feel good after watching the live broadcast. Pippi lost himself in the studio.
Li Jiaqi and Weiya did not disclose the specific transaction volume, and the calculation results of the third-party data institutions were quite different.
According to Zhigua data from the third-party Taobao live data analysis platform, Li Jiaqi ranks first in the sales volume of live broadcast on the first day of the double 11. It is estimated that the sales volume of commodities will reach 10 million and the estimated Gmv (transaction volume) will be 3.911 billion. Weiya will follow closely, with an estimated sales volume of 7.2058 million and an estimated Gmv of 3.866 billion. Based on this calculation, Li Jiaqi and Weiya sold nearly 8 billion yuan of products on the first day.
According to the third-party Hongren data, Zhongtai xiaohulu data shows that on the first day of the double 11, Li Jiaqis orders are 9.14 million yuan and Gmv is 700 million yuan. Weiyas order quantity is 4.725 million yuan and Gmv is 380 million yuan.
According to firefly, a third-party Taobao live data analysis platform, Li Jiaqis sales volume was 3.36 million yuan and Gmv was 1.62 billion yuan. Weiyas sales volume is 2.32 million yuan and Gmv is 1.01 billion yuan.
Although the statistical caliber is different, there is no doubt that the total prepayment of two people with goods exceeded 1 billion yuan.
Online Red live concept stocks up
It is worth noting that on the evening of the 21st, xuanya International announced that Jin fengyinhuang, a shareholder holding more than 5% of shares, plans to reduce its holding of no more than 4.77 million shares, that is, no more than 3% of the companys total share capital.
Two days ago, on October 19, xuanya international also announced that Beijing orange power consulting center, the companys second largest shareholder, reduced 1.24% of the companys shares and 1.97 million shares.
How did the above companies get involved in the concept of live broadcasting online?
In July this year, xuanya International said in a reply to the Shenzhen stock exchange that Xingyan Yunhui, the holding subsidiary of the company, relies on the advantages of mobile media platform resources based on byte hopping system, and mainly provides customers with effect advertising service, brand advertising service, short video production and delivery, KOL talent resource integration, content distribution, etc Other integrated marketing services.
In May this year, Wang Jianchao, chairman of insai group, said at an event that since 2019, the company has been involved in online live marketing. In 2020, Kwai signed the agencys data dissemination agreement, including tiktok and jitter, and signed the annual framework agreement with the fast hand. In the morning of October 22, insai group announced that the closing price deviation of the companys shares on October 20, 2020 and October 21, 2020 for two consecutive trading days reached 39.82%, and the stock trading fluctuated abnormally. After verification, the company has no major issues that should be disclosed but not disclosed. The company mainly provides integrated marketing communication professional services for customers, covering four types of services, namely brand management, digital marketing, public relations communication and media agency. Online marketing business belongs to the scope of digital marketing in the company, and the company is still in the exploratory stage for the online Red marketing mode. (this article is for reference only and does not constitute an investment proposal. Therefore, the operational risk shall be borne by ourselves) source: Daily Economic News Editor: Guo Chenqi_ NBJ9931
In May, Wang Jianchao, chairman of inseam group, said at an event that the company has been involved in online Red live marketing since 2019. In 2020, Kwai signed the agencys data dissemination agreement, including tiktok and jitter, and signed the annual framework agreement with the fast hand.
In the morning of October 22, insai group announced that the closing price deviation of the companys shares on October 20, 2020 and October 21, 2020 for two consecutive trading days reached 39.82%, and the stock trading fluctuated abnormally. After verification, the company has no major issues that should be disclosed but not disclosed. The company mainly provides integrated marketing communication professional services for customers, covering four types of services, namely brand management, digital marketing, public relations communication and media agency. Online marketing business belongs to the scope of digital marketing in the company, and the company is still in the exploratory stage for the online Red marketing mode.