IPhone 12 Mini is expected to lead the trend of smartphone miniaturization

category:Internet
 IPhone 12 Mini is expected to lead the trend of smartphone miniaturization


Kantar says more than 12% of smartphone buyers choose a model specifically considering its adaptability in the hand / pocket..

Its a very interesting strategy for apple to offer four iphone12 models in this years lineup, especially in the high-end price range (one level lower than the ultra high end). Unlike previous flagship models, the iPhone 12mini provides customers with all the latest specifications and 5g features, but is in line with market growth in many areas with a smaller form factor and lower cost. Although the share growth in the past few years has been directed at large screen sizes, Apples product this time solves the problem at both ends.

As expected, Kantar also believes Apples move into 5g will accelerate interest in faster mobile data standards.

The latest Kantar data shows that 5g features are likely to become an important driving force for consumers to buy in the near future [...].

5g features as a reason to choose to buy specific models, although still small relative to other drivers, all reported markets have gained momentum since the fourth quarter of 2019, especially by 23% points in China.

Among the customers who plan to purchase smart phones in the next six months, at least 45% of customers in all markets intend to buy 5g mobile phones; the highest is China (89%), followed by the United States (69%). In business, the benefits of 5g are high-speed and uninterrupted connectivity to support games, streaming video on demand and video calls. The company said it remains to be seen how valuable 5g networks are once consumers actually experience them. 5g can improve the consumer experience in their daily activities using smartphones. In other words, as the market develops, we will have a better understanding of this area. One factor that may affect this is that the 5g use of the iPhone 12 can have a huge impact on battery life. Source: it home editor: Duan Jiaqi_ NT7312

Among the customers who plan to purchase smart phones in the next six months, at least 45% of customers in all markets intend to buy 5g mobile phones; the highest is China (89%), followed by the United States (69%). In business, the benefits of 5g are high-speed and uninterrupted connectivity to support games, streaming video on demand and video calls.

The company said it remains to be seen how valuable 5g networks are once consumers actually experience them.

5g can improve the consumer experience in their daily activities using smartphones. In other words, as the market develops, we will have a better understanding of this area.

One factor that may affect this is that the 5g use of the iPhone 12 can have a huge impact on battery life.