From singles day to nunchaku, double 11 ushered in a major change
Double 11 has entered its 12th year this year. We are also used to the large number of hundreds of billion yuan. Many people will ask: what can it become like?
Therefore, it is the biggest change of this years double 11 to open the sale ahead of time and extend the sale period.
Just the day before tmall announced the game, JD announced new methods on October 19: this year, the double 11 was opened on October 21, and lasted 22 days as of November 11.
The strategic pace of the high degree of consistency, so that netizens call full of gunpowder..
When talking about new ways to play, such as extending the double 11 time and paying the final payment in advance, Jialuo, vice president of Alibaba group, said, delay can improve the whole service experience of the platform and businesses, and there will be more space and more time for the improvement of business cooperation and supply chain. In addition, the pressure of logistics distribution can also be alleviated, and the opportunity to pay the balance of pre-sale can give consumers a longer decision-making cycle, and Ali can cover more categories.
Do you understand the double eleven rules this year?
Under the call of netizens less routine, more sincerity, both tmall and Jingdong said that they would simplify playing methods and make saving money more direct in this years double 11 activities.
Jingdong said it would make shopping easier through multiple marketing initiatives. In addition to the number one JINGTIE that can be used across stores and all categories, the setting of estimated selling price on the commodity page will prompt consumers to use the preferential information, and the price after discount can be seen at a glance without complicated calculation. Jingdong also added the currently hotly discussed 1 yuan package to double 11.
Tmall said that in 2020, double 11 is the first double 11 with the largest contribution from the platform in history, including direct distribution of over 30billion cash subsidies, specifically 4 billion cash red envelopes, 10 billion category subsidies and 20 billion brand large certificates; it also includes multiple surprise play, specifically, it is a billion surprise tasks, first red envelopes, then consumption, and 1billion pen returns. Low-level single users can enjoy the same u3002 In addition, tmall has launched activities such as no allowance, 40% reduction for 300 and 5% discount and large amount of voucher per day and other activities.
However, in the face of the sincerity of the platform, there are still many netizens Tucao, can not make complaints about direct reduction, why so complex, what is the first wave and the second wave?
Live delivery has been popular for two years. This years double 11 is destined to be the focus of the layout of major e-commerce platforms.
Most of Taobaos anchors choose to broadcast from 6:30 to 8:00 on October 20, taking their fans across the night. Near 12 oclock, the number of people in Weiyas live broadcasting room and Li Jiaqis live broadcasting room has exceeded 100 million. In the super long live broadcast that lasted until the early morning, Li Jiaqi and Weiya got 162 million and 148 million cumulative views respectively.
In order to prevent everyone from sleeping, Li Jiaqi made every effort. At 12 oclock, he took out a gong and began to knock. After that, we are advised to eat supper and take a bath. At the end of the day, he took out a bell and woke the sleepy people.
In this regard, netizens teased Li Jiaqi as the first man who told me not to sleep.
According to yesterdays list of Taobao live broadcast, the total sales of Weiya and Li Jiaqi were 3.221 billion yuan and 3.327 billion yuan, respectively, with a total of nearly 7 billion yuan and a sales deposit of more than 1 billion yuan. According to Zhigua data, the sales of the two live broadcasting rooms are both over 3 billion, with a total of nearly 7.8 billion.
No wonder Li Jiaqi is so desperate. And Li Jiaqi stays up late to make money and make up for sleep during the day, I stay up late to spend money and still have to work during the day is a hot microblog search. Netizens jokingly call this the difference between Li Jiaqi and me.
As of October 21, the number of microblog topics read by Li Jiaqis double 11 Preview and Weiyas double 11 hot topic lists were about 2 billion. Compared with last year, until the end of double 11, the two people had more than 600 million and nearly 300 million reading on microblog topics respectively.
And Jingdong said that during the double 11, the live broadcast of Jingdong will be upgraded in an all-round way. In addition to the 2020 Jingdong live super night star live show, there will be more than 300 stars and 500 presidents live broadcast. For these live broadcasting, JD will open up resources such as traffic, operation and promotion to support.