On the first day of the pre-sale of double-11, hundreds of millions of people watched the live broadcast of these two people in the middle of the night, bringing nearly 7 billion goods

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 On the first day of the pre-sale of double-11, hundreds of millions of people watched the live broadcast of these two people in the middle of the night, bringing nearly 7 billion goods


From singles day to nunchaku, double 11 ushered in a major change

Therefore, it is the biggest change of this years double 11 to open the sale ahead of time and extend the sale period.

November is the second day of double wave from November to November. For consumers, double-11 is three days more than in previous years. On November 1, they can pay the balance of pre-sale goods and receive goods 10 days in advance.

Just a day before tmall announced its playing method, Jingdong also announced a new play method on the 19th: the double 11 of this year will open on October 21, and last for 22 days until November 11.

The strategic pace of the high degree of consistency, so that netizens call full of gunpowder..

When talking about new ways to play, such as extending the double 11 time and paying the final payment in advance, Jialuo, vice president of Alibaba group, said, delay can improve the whole service experience of the platform and businesses, and there will be more space and more time for the improvement of business cooperation and supply chain. In addition, the pressure of logistics distribution can also be alleviated, and the opportunity to pay the balance of pre-sale can give consumers a longer decision-making cycle, and Ali can cover more categories.

Do you understand the double eleven rules this year?

In recent years, for more and more complex double eleven discount routines, many netizens make complaints about rules too complicated, which is comparable to Olympiad.

Under the call of netizens less routine, more sincerity, both tmall and Jingdong said that they would simplify playing methods and make saving money more direct in this years double 11 activities.

Tmall said that the double 11 in 2020 is the most heavily funded double 11 in the history of the platform, including direct payment of more than 30 billion cash subsidies, specifically 4 billion cash red envelopes, 10 billion category subsidies and 20 billion brand large coupons; and multiple surprise play, specifically, 1 billion surprise tasks, red packets first, consumption later, and 1 billion pen and pen returns, which can be enjoyed by low-cost single users u3002 In addition, tmall has also launched activities such as no allowance, 40% discount for over 300 and 50% discount coupon and large amount coupon every day.

However, in the face of the sincerity of the platform, there are still many netizens Tucao, can not make complaints about direct reduction, why so complex, what is the first wave and the second wave?

Li Jiaqi and Weiyas live studio brought nearly 7 billion goods

Live delivery has been popular for two years. This years double 11 is destined to be the focus of the layout of major e-commerce platforms.

Most of Taobaos anchors choose to broadcast from 6:30 to 8:00 on October 20, taking their fans across the night. Near 12 oclock, the number of people in Weiyas live broadcasting room and Li Jiaqis live broadcasting room has exceeded 100 million. In the super long live broadcast that lasted until the early morning, Li Jiaqi and Weiya got 162 million and 148 million cumulative views respectively.

The reason why I cant sleep on the double 11 has also been on the microblog hot search. Many netizens said that she was going to fall asleep, but she was woken up by Li Jiaqis voice. Some netizens jokingly called Li Jiaqi the strongest worker in the whole network..

In order to prevent everyone from sleeping, Li Jiaqi made every effort. At 12 oclock, he took out a gong and began to knock. After that, we are advised to eat supper and take a bath. At the end of the day, he took out a bell and woke the sleepy people.

In this regard, netizens teased Li Jiaqi as the first man who told me not to sleep.

According to yesterdays list of Taobao live broadcast, the total sales of Weiya and Li Jiaqi were 3.221 billion yuan and 3.327 billion yuan, respectively, with a total of nearly 7 billion yuan and a sales deposit of more than 1 billion yuan. According to Zhigua data, the sales of the two live broadcasting rooms are both over 3 billion, with a total of nearly 7.8 billion.

According to media reports, some industry insiders predicted that Li Jiaqi could earn 683 million yuan last night, and Weiya could reach 715 million yuan even more, according to the calculation of 10 million yuan of pit space fee and 20% of the final sales volume.

No wonder Li Jiaqi is so desperate. And Li Jiaqi stays up late to make money and make up for sleep during the day, I stay up late to spend money and still have to work during the day is a hot microblog search. Netizens jokingly call this the difference between Li Jiaqi and me.

As of October 21, the number of microblog topics read by Li Jiaqis double 11 Preview and Weiyas double 11 hot topic lists were about 2 billion. Compared with last year, until the end of double 11, the two people had more than 600 million and nearly 300 million reading on microblog topics respectively. According to the latest data, 10 minutes after the pre-sale was launched, the transaction volume guided by Taobao live broadcast exceeded that of the whole day of last year, with a growth of four times. Especially in the field of beauty, there were 12 items in Taobaos live broadcast for more than 100 million yuan an hour. And Jingdong said that during the double 11, the live broadcast of Jingdong will be upgraded in an all-round way. In addition to the 2020 Jingdong live super night star live show, there will be more than 300 stars and 500 presidents live broadcast. For these live broadcasting, JD will open up resources such as traffic, operation and promotion to support. The above is the observation of the start of the double 11 this year. How much will you buy this year? Source of this article: Wang Fengzhi, editor in charge_ NT2541

As of October 21, the number of microblog topics read by Li Jiaqis double 11 Preview and Weiyas double 11 hot topic lists were about 2 billion. Compared with last year, until the end of double 11, the two people had more than 600 million and nearly 300 million reading on microblog topics respectively.

And Jingdong said that during the double 11, the live broadcast of Jingdong will be upgraded in an all-round way. In addition to the 2020 Jingdong live super night star live show, there will be more than 300 stars and 500 presidents live broadcast. For these live broadcasting, JD will open up resources such as traffic, operation and promotion to support.

The above is the observation of the start of the double 11 this year. How much will you buy this year?