69percent of luxury executives believe sales will return to the previous level within two years

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 69percent of luxury executives believe sales will return to the previous level within two years


Of course, while the luxury goods industry is expected to start growing again next year, that doesnt mean it can immediately return to pre epidemic levels. Thomas mesmin, one of the authors of the survey, said: with the opening of a large number of stores, brand investment in the Chinese market will accelerate, while the retail network and staff in Europe will be greatly reduced. Those shops in the traditional luxury shopping area are still very cold and have to cut rent quickly because brands dont know when customer traffic will pick up. Mad believes that there is a clear gap between those enterprises that continue to invest (especially large enterprise groups with more sound financial conditions and the ability to take advantage of economies of scale and negotiation ability) and those that are unwilling to invest, and this gap is bound to widen.

Shanghai Fashion Week has too many materials this season. Global garment processing factories and suppliers have lost $16.2 billion in orders. Chanel continues to invest in the supply chain to buy Italian shoe factory Ballin. Source: Netease fashion editor: Liu Xu_ NQ7809