The biggest change of tmall double 11 this year is that consumers can buy in two waves, the first wave is November 1-3, and the second wave is November 11. This means that this years double 11 is three days more than before. Consumers can pay the balance of pre-sale goods from November 1 and receive the goods 10 days in advance.
According to the data, in the first hour of the pre-sale of tmall double 11, beauty and personal care, clothing, shoes and bags, mobile phone appliances, home furnishings and travel have become hot consumer segments. At the same time, real estate, cars, online classes and other categories have also become new consumption hot spots. (Peng Lihui)