Less than 30percent of merchants have set up online operation teams, and meituan takeout needs to train millions of new shopkeepers

 Less than 30percent of merchants have set up online operation teams, and meituan takeout needs to train millions of new shopkeepers

First, in terms of business service system, meituan takeout provides merchants with self-service access and one-stop problem-solving entrance. Take the launch of new businesses as an example, the businesses that meet the requirements can apply to the store online within 3 hours at the most.

Secondly, in the aspect of business growth system, meituan takeout has established a percentage system to measure the business operation ability. Different scores directly reflect the business operation ability and the quality of consumers ordering experience. The higher the score, the more incentive will be given to the businesses, which will drive them to grow independently and improve their customer satisfaction. The pilot businesses believe that this system can quantify business indicators, point out the shortage of stores, and can also be used as an employee assessment item, which is a very good operation tool.

Affected by the epidemic situation, more and more businesses began to carry out digital transformation. Wu Guoping, founder of the grandmothers family, said that the epidemic has forced the online business of the enterprise. At first, we didnt pay attention to the export. Now, the take out of the oven fish alone has increased by four times. This year, our takeout may increase by 50% compared with last year.

However, the online digital operation of the catering industry is still in its infancy. According to meituans takeaway survey, nearly 90% of the merchants think that the online operation of catering industry should have professional technology and ability, while at present, the digital rate of catering businesses is generally less than 10%. In this context, meituan takeout launched the new restaurant manager plan. In the next three years, it will discover and cultivate 1 million new shopkeepers who understand both offline and online operations. In traditional catering business, the design of dishes depends on experience, the location of stores depends on location, and the operation analysis mainly relies on inventory, and there is almost no after-sales service. Compared with the traditional restaurant shopkeeper, new shopkeeper embraces the digital trend, has a strong desire for digital operation, grasps the new technology of using digital tools, has the ability of online and offline operation and service, and obtains new customers and new income through online operation. (Ziqing)