Jingdong homes 1020 supermarket Carnival war report: the sales volume of sinking market increased 4.4 times year on year

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 Jingdong homes 1020 supermarket Carnival war report: the sales volume of sinking market increased 4.4 times year on year


According to data from Jingdong home, refrigerated food, fruits and vegetables, grain and oil non-staple food, daily chemical products and leisure food in 1020 supermarket Carnival this year have become the top 5 categories in sales. During the promotion period, the consumption of imported dairy products, flowers and gifts doubled compared with the same period last year. The sales volume of adult milk powder was 2.3 times that of last year, and the sales of tonic and health care products was 4 times that of last year. The sales of masks were nine times that of last year.

During the 1020 promotion period, the sales volume of Jingdong home mobile phone digital category was 2.9 times of Aprils average. The top 5 top selling mobile phone models are iPhone 11, Xiaomi 10, iPhone E2, Huawei P40 and Huawei nova7. Beijing, Shanghai, Nanchang, Guangzhou and Chengdu are the most favored cities for one hour delivery. This year is the first time that Wal Mart has launched all the physical stores in the country to participate in the promotion of Jingdong home 1020, and the daily order volume of many stores has exceeded 1000; the number of stores in low-level cities of Yonghuis online Jingdong home platform has reached 3.6 times of the same period last year, and the sales volume of the third and fourth tier cities has reached more than 5 times of the same period last year; China Resources Vanguard has participated in this years promotion with full format brands and more than 1600 stores for the first time The sales volume of Jingdong home 1020 supermarket carnival was 2.5 times that of last year. In terms of sales performance, during the promotion period, the sales of major brands increased rapidly. Among them, Yili Groups sales volume is 2.8 times of the same period last year, Mengniu Group is 3 times of the same period of last year, Yihai Jiali is 3 times, P & G is 2.3 times, Nestle is 2.6 times. Source: Wang Fengzhi, editor in charge of Netease science and Technology Report_ NT2541

During the 1020 promotion period, the sales volume of Jingdong home mobile phone digital category was 2.9 times of Aprils average. The top 5 top selling mobile phone models are iPhone 11, Xiaomi 10, iPhone E2, Huawei P40 and Huawei nova7. Beijing, Shanghai, Nanchang, Guangzhou and Chengdu are the most favored cities for one hour delivery.

In terms of sales performance, during the promotion period, the sales of major brands increased rapidly. Among them, Yili Groups sales volume is 2.8 times of the same period last year, Mengniu Group is 3 times of the same period of last year, Yihai Jiali is 3 times, P & G is 2.3 times, Nestle is 2.6 times. (an orange)