Heavy weight! Growingio new release growth platform, efficient direct connection users, data driven growth

category:Internet
 Heavy weight! Growingio new release growth platform, efficient direct connection users, data driven growth


At present, the growingio growth platform has served a number of large and medium-sized customers in retail, operator, real estate, automobile and other industries, and won the affirmation of dozens of customers such as Porsche, Cartier, Jiangxi Mobile, Xiaomi Xiaoai, I love my family, Miya and so on.

Bao Sheng, general manager of customer service department of China Merchants Renhe Life Insurance Co., Ltd., said: growingio helped us integrate the scattered data of Renhe app, official website and official wechat, completed the construction of index system and label system, and gradually realized the implementation of operation scenarios and practiced online data-based marketing activities.

At this conference, Xu Zhufeng, general manager of growingio enterprise business department, focused on three products: growingio customer data platform, user 360 portrait and intelligent operation. Build a user direct system from data management to intelligent operation to help enterprises achieve business growth.

Growingio customer data platform: create a new infrastructure of efficient, intelligent and flexible user data

In the process of serving large and medium-sized customers in the past, growingio has found that the business philosophy of the enterprise is changing from focusing on revenue to focusing on users. However, the actual implementation is full of challenges, and the data products operated by users have become a constraint in the landing process.

The growingio customer data platform can open up different online and offline channels, integrate behaviors, activities, transactions and other data from the perspective of users, help enterprises fully control private domain traffic and complete data asset precipitation.

Compared with transaction data and CRM data, user behavior data has the largest volume and the most abundant data details. Although it is the most difficult to collect and process, it has great value after connecting with business data. With five years of user behavior data collection experience and technology accumulation, growingio customer data platform has many advantages, such as comprehensive user data, high collection efficiency, rich dimensions and so on, which can effectively play the huge value of behavioral data.

In practical application, the enterprise business scenarios are very rich, which requires the data platform to support all kinds of scenarios efficiently. Growingio not only has real-time capability, but also can support personalized marketing scenarios; the high-performance compression computing architecture based on bitmap can realize fast query response of massive data. For example, a customer of growingio service has a daily life of 50 million and generates several billion events a day. By querying and calculating any statistical analysis model in the past year, growingio can give the calculation results within one minute, which is faster than the global industry.

In addition, the growingio customer data platform also provides a variety of prediction models based on machine learning engine. At present, it has provided 18 standardized models, such as user churn prediction and personalized product recommendation. This capability has been implemented in enterprises such as haozhu. It has important advantages, such as fully automated modeling, supporting multiple prediction objectives, and providing in-depth model customization, which greatly improves the efficiency of business decision-making of enterprises.

Growingio user 360 portrait: let users have unprecedented clarity

The rapid change of user access channel brings great challenges to marketing tools. Enterprises can not integrate all channels, and it is difficult to fully understand users and realize global marketing according to users life cycle.

Growingio has launched a new 360 profile product to provide unified portrait service support capability. Based on the customer data platform, it integrates all channel fragmented user data, and builds a comprehensive, multidimensional and real-time portrait to help business departments quickly transform data into insight with business value.

Growingio user 360 profile has three business values: user-defined portrait, real-time portrait and forecast portrait. It helps enterprises to explain the users past, see the users present and predict the users future.

Through growingio, enterprises can quickly see the portraits of high-value brand users and conduct user-defined analysis from various dimensions; at the same time, the portraits are updated in real time; with the help of existing user portraits, enterprises can even accurately judge whether new users are high-value or easy to lose users.

Compared with similar products, growingio user 360 profile also has many advantages, such as supporting single user and user group portrait, flexible and open interface, which makes the application scenarios of user profile richer and more detailed.

Growingio intelligent operation: directly connect users and create user experience of thousands of people

More and more enterprises are trying to upgrade their marketing mode, from focusing on conversion rate to focusing on the whole life cycle value of single user, from funnel mode to personalized marketing mode with user as the core.

However, in the actual implementation, a large number of operators are still faced with marketing strategy fragmentation, contact diversification, poor data timeliness and other pain points, and need an efficient operation platform to establish a systematic, intelligent and automated fine user operation system.

The upgrade of growingio intelligent operation products not only adds new process canvas and supports webhook functions, but also has more important value through connecting with customer data platform. It can help enterprises to connect users simply, automatically and in real time, and create a personalized user experience for thousands of people and thousands of faces by connecting with customer data platform.

On the one hand, the growth platform released by growingio is based on the continuous iteration of intelligent operation products and user behavior analysis products, forming a data growth closed loop of data management + analysis insight + marketing practice + customer experience optimization in the product. At the same time, with the evolution of products such as models and algorithms, it further improves the ability of global data analysis. On the other hand, in the face of more complex business model, internal organizational structure and data requirements of large and medium-sized enterprise customers, the growingio growth platform has greatly improved the basic capabilities of data collection, analysis, calculation and query of underlying users. In the future, the growingio growth platform will help more enterprises to connect users efficiently and directly, deposit user data assets, gain insight into users, improve user experience, and create a marketing closed loop. It will continue to fulfill growingios long-standing mission: to help enterprises improve data-driven capabilities and achieve better growth. Source: editor in charge of mass news: Chen Tiqiang_ NB6485

On the one hand, the growth platform released by growingio is based on the continuous iteration of intelligent operation products and user behavior analysis products, forming a data growth closed loop of data management + analysis insight + marketing practice + customer experience optimization in the product. At the same time, with the evolution of products such as models and algorithms, it further improves the ability of global data analysis.

On the other hand, in the face of more complex business model, internal organizational structure and data requirements of large and medium-sized enterprise customers, the growingio growth platform has greatly improved the basic capabilities of data collection, analysis, calculation and query of underlying users.

In the future, the growth platform of growingio will help more enterprises to connect users efficiently and directly, deposit user data assets, deeply insight users, enhance user experience, create marketing closed-loop, and continue to implement the mission of growingio: to help enterprises improve their data driven capabilities and achieve better growth.