Facing the biggest antitrust lawsuit in 20 years, why can Googles share price rise against the trend?

 Facing the biggest antitrust lawsuit in 20 years, why can Googles share price rise against the trend?

In response to the above news, Googles parent company alphabet shares rose instead of falling. Alphabet shares rose $21.32, or 1.39%, to $1555.93 on the Nasdaq Stock Exchange. Alphabet shares rose $19.07, or 1.23%, to 1575.00 in after hours trading.

The U.S. governments antitrust lawsuit is undoubtedly a major blow to Google, but why is the share price of its parent company not affected?

First of all, for investors, this is expected. Many media have previously reported that Googles search monopoly will be the focus of the U.S. Department of justice, and some Wall Street analysts have done a lot of analysis and Research on this.

Second, there are also speculations that any corrective measures eventually introduced by the government on Google will not have a profound and lasting impact on Googles ability to make money in the search advertising market. investment bank Sanfordc.Bernstein Analyst mark schmurickuff08 SanfordC.Bernstein uff09On Tuesday, the investment bank said it believed the risks facing Google in the lawsuit were limited..

Finally, Google pays billions of dollars a year to partners such as apple to ensure that its search engine is set by default. The Departments lawsuit alleges that users rarely change default settings, effectively killing competitors search engines. But analysts say that because of the market influence of Googles search engine, users may eventually choose Google even if they have more choices.

Some critics have been calling for a spin off of Google, separating the search engine from other Google services, such as youtube, maps, advertising technology, Chrome browser and Android operating system.

In addition to the lawsuits filed by the Justice Department and the 11 state attorneys general on Tuesday, some state attorneys general are planning to take further antitrust actions against Google, including lawsuits against the companys behavior in the digital advertising market. In this market, Google controls most of the technology used by advertisers and publishers to buy and sell display ads. In addition, states such as Colorado and Iowa are investigating Googles search market behavior, which will be concluded in the next few weeks. (Tianmen Mountain)

Jingdong takes the first shot of double 11 with talk show_ NBJ11279