After that, Professor Chen Gang, Secretary / President of the school of Journalism and communication of Peking University, delivered a keynote speech on digital service and creative communication management. He said that the most important thing for 5g was to change the mode of production and bring about great changes leading the world. Driven by 5g, a new digital marketing closed loop is being formed. From strategy to content and management, strategy management, content management, data analysis, creative production and release execution, communication is no longer a media release, but a dynamic and personalized data-based matching.
Professor Chen Gang proposed a new model and methodology for the new marketing forces in 5g era, and his wonderful speech attracted bursts of applause. Afterwards, Lu Liangjun, deputy general manager of China Telecom Marketing Department, comprehensively expounded the changes of customer demand and the development and innovative application of 5g on the ideas and practices of China Telecom in the process of 5g commercial and 5g marketing. 5g itself is a technology with low latency, high bandwidth and multiple connections. Only by combining these features with cloud computing, AI, big data, Internet of things, blockchain and other innovative technologies, can 5g, tob and TOC provide better services.
5g has brought experience upgrading to all walks of life. No matter cloud VR or 4K HD, 5g has penetrated into every aspect of our life. Video communication has also become the most popular and popular. What changes have video communication brought to the way of communication in 5g era? Yin Tihua, general manager of national brand channel Department of Internet Commerce Department of Xiaomi group, gives a new direction from Ott innovative marketing perspective. Xiaomis 5g + aiot strategy can open a new era of intelligence for more users. The large screen can connect more scenes, let users get what they want, meet their immediate needs, and make marketing truly a service. Xiaomi is looking forward to opening more cooperation with operators and contributing to 5g promotion.
Subsequently, Mr. xuximing, vice general manager of China mobile marketing department and director of product center, shared the brand value and development trend of 5g in the new period. China Mobile hopes to achieve product innovation and provide better products and services through technology empowerment, 5g+aicde, service capabilities and high-quality rights and interests of all parties; through data empowerment, it will open mutual platforms to realize mutual recognition of identity and share of customers; through the empowerment of brands, it will jointly carry out communication and form resonance with each other; create new ecological scene through marketing empowerment.
With the advent of 5g era, we are all concerned about what 5g can bring, and some people are looking further. Mr. Wang Congqing, President of htcvive China, delivered a keynote speech entitled the next step of 5g + VR, which introduced the post normal life of 5g + VR + XR. In the era of X-ray in the future, it will be ar, VR and Mr. different media will be combined, and this media will always be on your head. From getting up in the morning and wearing this device to sleeping at night, you will basically use this media to play, communicate and learn for 16 hours a day. Immersive life will become our future, and with 5g, the future will come faster and faster.
Mr. Wang Congqing has brought us a broader application scenario of 5g + VR, and let us feel the infinite possibility that technology brings to the future. After that, Wang Qiming, general manager of China Unicom terminal and channel support center / Unicom Huasheng Communication Co., Ltd., also gave a wonderful speech. Now China has 150 million 5g users, 600000 base stations and 500 terminals. Behind these figures is the huge investment of the state in the new infrastructure. Based on 5g, 10gpon, WiFi 6 and other new technologies, China Unicom has launched Unicoms 3000 megabyte service, creating full scene high-speed Internet service, which will bring unimaginable changes to peoples lives. 5g will bring more integration and innovation to the competition.
Intelligent manufacturing innovation to explore new opportunities for 5g marketing
What will 5g bring us? We are all exploring. As the industry leader of audio media, Mr. Chen Haihua, national content marketing director / Marketing Director of Himalaya, brings sharing from the perspective of users path in 5g era and what kind of growth audio marketing will bring to the brand. With the blessing of 5g, audio will bring three scenes: first, everything is interconnected, there will be more intelligent devices, and we can hear more audio content in more scenes such as travel and home. The second is the Internet of vehicles. Now most of the drivers still use Bluetooth to connect with their mobile phones. In the future, in addition to navigation, audio is actually a very important way to use in this very precious space. Third, the full scene, audio media is particularly portable, multi scene applications will also stimulate the production of more high-quality content, bringing different value.
Finally, Mr. Wang Xiaobo, head of Alibabas Moku lab, gave a wonderful closing speech, bringing new thinking to the guests from the perspective of advertising innovation in video media. Advertising faces three challenges in video media: first, the rights and interests of paying members with the strongest perception is to avoid hard advertising, which leads to the squeeze of available resources in video advertising; second, there will be competition between video content and advertising for users attention when watching video. Third, how to measure the effect of partial exposure video streaming media channels? Mr. Wang Xiaobo said: in response to the above challenges, Ali entertainment has built a Daqian embedded advertising system. Based on visual perception AI technology, it combines the endogenous production of advertising content with the analysis of psychology and user attention, It can bring some new possibilities for the effect measurement and precision of experience advertising. In addition, interactive video is a very important future application in 5g era, which will open a wider space for marketing.
Wonderful sharing attracted bursts of applause, with warm applause, the forum also came to a successful conclusion. In this 5g forum, operators, media, customers, etc. are gathered together. In view of the reform under 5g marketing, each company has given a wonderful view and display. I believe that with the joint efforts of all industries, the speed, breadth and depth of 5g technology radiation in the field of advertising practice will be further improved. Yan Xuan, founder of case Shengyang (Beijing) Advertising Co., Ltd. Although the forum is over, the development of new technologies will not only be realized by improving communication speed and expanding media channels, but also bring changes, wisdom and far-reaching influence to various industries through artificial intelligence technology. Since 5gs future, lets join hands to open the door to the future with intelligent innovation. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
Wonderful sharing attracted bursts of applause, with warm applause, the forum also came to a successful conclusion. In this 5g forum, operators, media, customers, etc. are gathered together. In view of the reform under 5g marketing, each company has given a wonderful view and display. I believe that with the joint efforts of all industries, the speed, breadth and depth of 5g technology radiation in the field of advertising practice will be further improved. Yan Xuan, founder of case Shengyang (Beijing) Advertising Co., Ltd. Although the forum is over, the development of new technologies will not only be realized by improving communication speed and expanding media channels, but also bring changes, wisdom and far-reaching influence to various industries through artificial intelligence technology. Since 5gs future, lets join hands to open the door to the future with intelligent innovation.