Along with the gradual lengthening of the double 11 front, there are more and more complex relief rules. Some netizens make complaints about the double 11 every year. The electricity supplier platform also make complaints about consumers Tucao, so in the past two years, double 11 has been simplified, and more attention has been paid to the interest and social attributes.
As noted by China New Zealand Jingwei reporters, the two platforms that have launched double 11 this year both said that they would simplify playing methods and make saving money more direct.
BOE said it would make shopping easier through multiple marketing initiatives. In addition to the number one JINGTIE that can be used across stores and all categories, the setting of estimated selling price on the commodity page will prompt consumers to use the preferential information, and the price after discount can be seen at a glance without complicated calculation. As the first day of the climax period of 2020 Jingdong 11.11 global love season, bigdays WanDian full reduction day will start shopping carnival with preferential measures of simple violence.
Tmall said that the lowest price of the whole year was from November 1 to 3 and November 11. Tmall also said that double 11 in 2020 was the biggest double 11 in the history of platform investment, including direct payment of over 30 billion cash subsidies, specifically 4 billion cash red packets, 10 billion category subsidies and 20 billion brand large amount coupons; it also included multiple surprise play, specifically a 1 billion surprise task , first red packets, then consumption, and a billion pen return, low-cost single users can also enjoy.
In addition, this years tmall double 11 launched the super star show cat group debut, which allows consumers to claim a virtual cat, and finally carve out 2 billion red packets through feeding, friends PK and other operations. Tmall said that at least 3 million people on double 11 this year received more than 100 yuan in red envelopes. Tmall has also launched activities such as no allowance, 40% discount for over 300 and 50% discount coupon and large amount coupon every day.
Netizen: its simple every year. Is this year true?
Double 11 start, chop hands party also cant help. Some netizens said, a group of more than 200 people has been set up today (20), waiting for the robbery. There are also netizens said, so fast, double 11 pre-sale will start? I havent run out of things I bought last year Double 11 really started, mobile phones are full of promotional messages from businesses.
Some netizens also expressed their views on this years double 11 rules. Its said every year that the double 11 rule is simple, and I cant understand it every year. I dont know whether this year is sincere or not. After watching it for a long time, I feel that I cant understand the rules again. Double 11 or honestly staring at full 300 minus 40 bar, other rules we do not understand. I feel that the double 11 rule is quite interesting. Now double 11 is a festival. Its not just about shopping. Its also fun to have a cat and play games.
There are also netizens sent out soul torture: I think Jane is so difficult to spend a single money?
So, why dont e-commerce platforms reduce prices directly during the double-11 period, but realize preferential treatment through various rules and activities?
1 yuan package mail Taojing pin to sink the market
In order to attract consumers, various platforms have launched many new moves during the double 11 period this year. For example, tmall launched a 50% discount to buy a house and a car, and 300 stars and 400 presidents went to Taobao to bring goods live; Jingdong jointly organized a Jingdong talk show conference with talk show actors Li Dan and Li Xueqin.
Wang Hai, vice president of Alibaba and general manager of Taobao c2m business department, said that the 1 yuan more fragrant Festival is not only the exclusive festival of industrial belt factories, but also the carnival of consumers quality consumption. It will be the most important gold promotion of Taobao special price edition, which will be held on October 10 every year.
In the past two years, pinduoduos true fragrance law has been widely mentioned by netizens. According to the public opinion big data, since pinduoduos exclusive online subsidy of 10 billion yuan in May 2019, the high-frequency word most closely connected with 10 billion subsidy in the whole network is Zhenxiang.
Zhongxin Jingwei reporter noted that the person in charge of the Zhenxiang Festival of pinduoduo had said, our research shows that Zhenxiang is a pleasant shopping experience for many consumers, and the price subsidy improves the cost performance of these commodities, thus enhancing the sense of experience of consumers.. In March 2020, when the Taobao special edition appeared, Wang Hai once pointed out that from the perspective of competition, I think pinduoduo should also work with Taobao special edition to help consumers get better products through better technology upgrading and better industrial upgrading, rather than just subsidies. However, whether its true fragrance Festival or 1 yuan more fragrant Festival or 1 yuan easy to use talent Festival, in addition to competing for the sinking market consumers, their real battlefield is the competition between the platform for manufacturers and the entire industrial belt. Under the background of global epidemic situation, the transformation of foreign trade factories into domestic sales has become an opportunity for e-commerce platforms to expand cooperation. (Zhongxin Jingwei APP) source of this article: Chen Hequn, editor in charge of Zhongxin Jingwei_ NB12679
Zhongxin Jingwei reporter noted that the person in charge of the Zhenxiang Festival of pinduoduo had said, our research shows that Zhenxiang is a pleasant shopping experience for many consumers, and the price subsidy improves the cost performance of these commodities, thus enhancing the sense of experience of consumers..
In March 2020, when the Taobao special edition appeared, Wang Hai once pointed out that from the perspective of competition, I think pinduoduo should also work with Taobao special edition to help consumers get better products through better technology upgrading and better industrial upgrading, rather than just subsidies.
However, whether it is Zhenxiang Festival or 1 yuan more fragrant Festival and 1 yuan good use of talent Festival, in addition to competing for the sinking market consumers, their real battlefield is the competition for the platform for manufacturers and then to the whole industrial belt. Under the background of global epidemic, the transfer of foreign trade factories to domestic sales has become an opportunity for e-commerce platform to expand cooperation. (app of Zhongxin longitude and latitude)