With the start of the double 11 war of various platforms, live e-commerce also ushered in the strongest wind of this year. For tmalls double 11, Weiya and Li Jiaqi made live broadcast of the double 11 last night. At 1:30 in the middle of the night, the number of live viewers of Weiya and Li Jiaqi reached 130 million and 150 million respectively. Some netizens jokingly claimed that nearly 300 million people did not sleep in order to spend money.
Tiktok tiktok tiktok, master of open source securities analyst Fang Guangzhao, believes that the brand side or the marketing expenses of the live broadcast business platform will be favorable to the new marketing company that is based on the people. And with the sound of live broadcast, the new generation service providers who are shaking the electricity business ecosystem will benefit from it. The Yao master technology (Taobao MCN) will be the first number to be invested. Chinas small business is on the road, and the Yuan Long ATU (Qian Ma network is entering the new platform for operation), and worth buying (Star roll live supply chain, running Huaxi biology, China tiktok and many other voice accounts), and benefiting companies including blue cursor and Hua Yang United.
Fang Guangzhao, an analyst at Kaiyuan securities, also said that Taoxis agent operation is also expected to benefit from the double 11 campaign, so as to improve the overall performance of the fourth quarter. The focus is on recommending one network and one innovation. Other beneficiary companies include Liren Lizhu, ruoyuchen and baozun e-commerce.