Last week (before the launch), we expected 75 million units to be sold, up from 65 million to 70 million about a month ago. According to our analysis, Apple has not seen such an upward trend for several years, and the only similar iPhone is the 2014 iPhone 6.
Daniel Ives had predicted that the 6.7-inch iPhone 12promax would become a hot-selling flagship machine, and the current supply chain survey has also confirmed this view. Daniel Ives said Apple and its suppliers continue to expect an increase in demand for the model.
China is the key market
Daniel Ives reiterated: the Chinese market will be a key factor in this iPhone launch. Of the 950 million iPhones worldwide, about 350 million are still in the upgrade phase. We believe this will translate into an unprecedented upgrade cycle for apple.
Daniel Ives expects China to account for about 20% of iPhone upgrades, and China has also shown considerable momentum in the past few months.
China is now the worlds largest 5g smartphone market, according to ccsinsight. Moreover, Chinas economy has now returned to the track before the epidemic. By contrast, most of the worlds markets are still struggling.
Nearly half of smartphones sold in China in the second quarter supported 5g, according to IDC executive will Wong. It is estimated that by 2020, the Chinese market will account for 67.7% of the global 5g smartphone shipment. And since the iPhone 12 is Apples first 5g enabled phone, the Chinese market is critical.
Apple has recently been seen as one of the most potentially profitable companies in the Dow, although the launch of the new iPhone comes later than expected.
Source: Science and technology innovation board daily editor: Yang Bin_ NF4368