IPhone 12 offline dealers stock up carefully, sales expectations diverge

category:Finance
 IPhone 12 offline dealers stock up carefully, sales expectations diverge


And in the case of careful preparation, many dealers said their hands adequate supply.. Dealer Mr. Zheng told reporters that now he has goods in his hand, and the supply of goods is sufficient. As long as you pay a deposit of 2000 yuan, you can get the goods from the 23rd. In addition, Mr. Zheng said that the current price could not be determined and should be adjusted according to market conditions.

Sun Yanbiao, President of the first mobile phone industry research institute, told reporters that online platforms can allocate goods according to the pre-sale situation, while offline distributors need to take delivery earlier, ahead of the apple conference. Since the iPhone 8, almost every year there has been a stock up phenomenon. If the situation is not clear, the attitude of dealers will be more cautious.

From the consumers point of view, the main selling point of the new iPhone is that the whole line is equipped with 5g, high pass baseband, etc.

Mr. Cui, who has a wait-and-see attitude, said that he used the iPhone 7 plus before, because the signal was too poor, and later he switched to Android phone. This year, apple used the baseband of Qualcomm. Maybe the signal aspect will be improved, so he also considered starting with it.

Senior industry insiders said that as Apples full range of models are equipped with 5g as standard, Apples 4G to 5g users may have a relatively large increase.

Differentiation of sales expectations

Sun Yanbiao pointed out that at present, enterprises related to the industrial chain have received new orders from apple, which indicates that the sales expectation is good. It is estimated that by December 25 this year, the sales volume of iPhone 12 series will reach 50 million units, and the sales volume of the whole iPhone series products is expected to reach 200 million units. Apple is also expected to return to the first position in the world by the sales of iPhone 12.

But he also cautioned, it should be noted that the pre-sale situation can not be completely linked to the sales volume, after all, there have been a large number of returns in the past.

The analyst said that due to the late release of the iPhone 12 this year, there will be a stage of capacity ramp up at the beginning, which means that the initial stock is not enough. However, Apple has placed 80 million orders for suppliers, which is not low. It just said that the supply time will be a little later. Since November, we should pay attention to the sales of iPhone 12. If the sales are good, the industry chain will be relatively prosperous before Christmas. According to the new era securities research paper, the release of iPhone 12 coincides with the large-scale penetration of 5g in the world and the large-scale replacement of old iPhone users. Its sales volume rate is likely to exceed previous generations, and the performance of related stocks in Apples industrial chain is expected to exceed expectations. The main beneficiary objects of consumer electronics are richen precision, goer shares, LANs technology, Linyi intelligent manufacturing, Xinwei communication, and Changxin technology. Source: Science and technology innovation board daily editor: Yang Bin_ NF4368

The analyst said that due to the late release of the iPhone 12 this year, there will be a stage of capacity ramp up at the beginning, which means that the initial stock is not enough. However, Apple has placed 80 million orders for suppliers, which is not low. It just said that the supply time will be a little later. Since November, we should pay attention to the sales of iPhone 12. If the sales are good, the industry chain will be relatively prosperous before Christmas.