In a study published last month, an academic advising Googles European rivals said the companys price comparison service was still flouting EU rules. Google denied the charge. However, it is obvious that the huge fine for many years has limited impact on the European market. Googles Chrome browser has a larger market share in Europe than in the United States, and Android still dominates.
The spin off of at & T in 1984 is a good example. This case led to a large-scale restructuring of the U.S. telecommunications business, which had a wide impact on consumers and businesses. Many critics believe that the fine forget approach to regulation of large technology companies is a failure, and they are pushing for more solutions like at & T splitting.
Asked on a conference call on Tuesday about specific actions to be taken, Ryan shores, an official with the Department of justice, said, nothing is impossible.. But legal observers are skeptical about whether government lawyers will push for a spin off. Bergquist said Googles services were organized into a series of loss making moats to protect its cash cow (advertising). Even if some of these moats are acquired by competitors or transformed into independent enterprises, it is difficult to see how they can survive on their own.
Experts believe that even if Google is not actively split up, the governments victory or settlement is likely to change the way Google works, but the impact may be very limited. Google may be affected by this, but its market position in many areas is unlikely to change substantially, said Jonathan Rubin, who specializes in antitrust law (small)